CEdMA-Europe Members' Newsletter - December 2012


Welcome to the December edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Workshop on 22 Jan 2013, "Providing training for Channel (license) Partners"





The winter CEdMA Europe half-day Workshop will take place on Tue 22 Jan 1300-1700 UK time at Symantec in Green Park, Reading.

Providing training for Channel (license) Partners
led by

Jasmine Huxtable-Wright, Director of Education, Symantec

How does your business do this? What types of offering? What modalities?

Free, or fee? Jasmine will introduce and discuss alternatives and introduce a number of members who will describe their programmes. Breakout groups will discuss various aspects and choices to come up with a matrix for use in members' internal discussions.



1300   Coffee and Networking
1330   Introduction
Providing training for Channel (license) Partners - Jasmine

1400   Members' Programmes - Four Members
1500   Break and Networking
1530   Breakout groups
1630   Report back
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.


We shall send out joining instructions around 11 January.


I look forward to seeing you there!

Mike Dowsey, Executive Director,
on behalf of the Board of CEdMA Europe

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Events in 2013




In addition to the 22 Jan workshop, please put the following dates in your diary for 2013:

Tue 5 Mar, half-day Workshop


Wed 17 Apr – Thu 18 Apr, Conference


Tue 11 Jun, half-day Workshop


Wed 16 Oct – Thu 17 Oct, Conference


Tue 4 Dec, half-day Workshop

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Nov 12)
Abstract News ©2012 Information Inc

IT Training Press Releases (Nov 12)
©2012 Training Press Releases

Industry News Headlines from CLOmedia (Nov 12)
©2012 Media Tec Publishing

E-Learning Market Update (Nov 12)
©2012 Kineo

Technology Trends for November 2012 (Oct 12)
Among the latest technology headlines for November 2012: Spending on LMS Will Grow to More Than $1.8B in 2013, Mobile Messaging to Nearly Double in 5 Years, John Wiley to Buy Online Education Company Deltak for $220M, New List of Top 20 Most Popular LMS Software Solutions, Blackboard CEO Steps Down. Learning Technologies, ©2012 ASTD

$637M IPO lifts Workday into the Clouds (Nov 12)
Workday has become an HR software leader on the strength of its human resource management suite which, unlike some rivals, was clod-based from the beginning. Workforce Management,
©2012 Crain Communications

Employment Trends Index (Nov 12)
Workforce Management,
©2012 Crain Communications

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Reviews and Current Trends

2012 Training Industry Report (Nov 12)
Now in its 31st year, The Industry Report is recognized as the training industry’s most trusted source of data on budgets, staffing, and programs. Training Magazine, ©2012 Lakewood Media

2012 ASTD State of the Industry Report -  summary and full report
Organizations continue to invest in organizational learning and development. In the ASTD 2012 State of the Industry Report sponsored by Skillsoft and Eagle’s Flight, 461 organizations representing a diverse sample of industries, sizes, and locations report on their commitment to learning and development (L&D). T+D, ©2012 ASTD

More for Less - Training Magazine Salary Survey (Nov 12)
Average training salaries plunge $8,000 in 2011-2012.
Training Magazine, ©2012 Lakewood Media

2012 CLO Learning In Practice Awards (Dec 12)
The ninth annual Chief Learning Officer Learning In Practice Awards recognized learning leaders, vendors and organizations that have made a substantive and measurable change in business, vision, strategic alignment or leadership. Winners were selected by a panel of practitioner judges from more than 250 nominations. Awards were presented to the top three entrants -  gold, silver and bronze - in more than a dozen categories, with several new ones added this year, including Strategy, Technology, Trailblazer and Collaboration for practitioners and Vendor Partnership, Blended Technology and Community Service for vendors. Chief Learning Officer, ©2012 Media Tec Publishing

The 30-Year View (Nov 12)
Looking at all the things USA Today predicts for the next 30 years with respect to learning, it seems they are all here, right now, in the corporate world. It’s up to us to apply them.
Training Magazine, ©2012 Lakewood Media

Mobile Learning Pulse Survey (Nov 12)
The Masie Center has published the results of a global survey on Mobile Learning Trends.  Based on responses from 823 global organizations, the Mobile Pulse Survey has interesting trends and challenges facing corporations as they pursue Mobile Learning. ©2012 MASIE Events

Pillars of Critical Learning Capability (Nov 12)
High-impact learning organizations excel at culture, measurement, and content, reports a Bersin study. T+D,
©2012 ASTD

A Maturity Model for High Impact (Dec 12)
Building a world-class learning function is a never-ending function, says Josh Bersin.
Chief Learning Officer, ©2012 Media Tec Publishing

The European Training Foundations Role in Policy Development (Nov 12)
Much innovative and effective work carried out in the emerging world, especially in using mobile technology to deliver learning, is unknown in Europe and North America. The European Training Foundation (ETF) in Turin, Italy, is becoming a clearinghouse for this information. Here’s a report on what they are doing. Learning Solutions Magazine, ©2012 eLearning Guild

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Training Manager/Director Development

New Career Paths and Skills for Aspiring CLOs (Nov 12)
Opportunities are blossoming at the top of the learning and development profession for people with a head for business, broad work experience, and the ability to integrate learning into everything important to a company. T+D, ©2012 ASTD

Learning to be Lean (Nov 12)
LEAN Six Sigma requires hands-on, results-oriented training. As a trainer, you have to build a foundation by showing why it matters and how it’s relevant.
Training Magazine, ©2012 Lakewood Media

Motivation Employees Crave (Dec 12)
Work-based development opportunities are rare.
Chief Learning Officer, ©2012 Media Tec Publishing

Training without Borders (Nov 12)
Curricula and lesson plans hatched at the home office can succeed with overseas audiences, provided the right strategy and cultural adjustments are made.
Training Magazine, ©2012 Lakewood Media

The Information Battlefield (Nov 12)
Trainers who combine technology with application of Malcolm Knowles’ adult learning characteristics have a strategic advantage in capturing their learners’ attention in an environment of information overload.
Training Magazine, ©2012 Lakewood Media

Address Learning Needs, not Wants (Dec 12)
Consider two views when engaging internal clients in needs assessment  - what the client wants and what the client needs. The two may not align, and addressing needs is often more valuable.
Chief Learning Officer, ©2012 Media Tec Publishing

Fostering a Global Mindset (Nov 12)
Relevant training and experiential learning geared toward developing the global mindset of each employee, and ultimately of the whole organization, is a crucial function of the Training department.
Training Magazine, ©2012 Lakewood Media

Fear... A Retention Nightmare (Nov 12)
When you educate your people, you eliminate speculation, uncertainty, and self-serving communication—and reduce several major sources of fear.
Training Magazine, ©2012 Lakewood Media

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

Testing your eLearning Strategy (Nov 12)
Is your eLearning strategy sustainable, asks Marc Rosenberg? Here are eight points to consider as you work on making your strategy clear and set up for success. Learning Solutions Magazine, ©2012 eLearning Guild

Action Learning in Action (Nov 12)
Action learning usually involves opportunities for small groups of individuals to solve real organizational problems while at the same time focusing on their learning. LINKS, ©2012 ASTD

Is it Time for a Change? The Environment Model (Nov 12)
Is the handwriting on the wall for eLearning? The design, development, and delivery of content intended to facilitate learning have undergone many changes. Perhaps it is time to change the way we are doing things. If you believe that eLearning is not providing sufficient value for anything other than “tick box compliance,” read this for a different direction that you may want to consider. Learning Solutions Magazine, ©2012 eLearning Guild

The New Learning and Technology Architecture - Ten trends from leading companies (Nov 12)
10 key trends emerged from this research, and these are explored in the report which opens with a foreword from Clive Shepherd, and ends with a 2013 e-learning to-do list based on the Report's findings. ©2012 Kineo

Do I Need to Know about HTML5? (Nov 12)
What’s changing in your world of work? There’s almost certainly a lot more work, a lot more tasks, and a lot more variety. HTML5 is possibly a major part of this, and The eLearning Guild’s Research has plenty to say on the subject. Get an overview of it here. Learning Solutions Magazine, ©2012 eLearning Guild

Virtual Presentations - Techniques for Moving Training Online (Nov 12)
The move from classroom training to e-learning requires proper preparation for a smooth and effective transition. T+D, ©2012 ASTD

Can Text Messages (SMS) Support Learning? (Nov 12)
Support for learners, especially “at risk” learners, is valuable, but providing learners support beforehand tends not to have long-lasting effects and ongoing methods of support can be cumbersome. Could a lighter weight intervention help? Here is a report on a study that looked at using text messaging to provide ongoing support without being a headache to learners or to staff. Learning Solutions Magazine, ©2012 eLearning Guild

The Adoption of Mobile Learning Is Approaching a Tipping Point (Aug 12)
As the pace of mobile device adoption inside organizations accelerates, it's surprising how few organizations are investing in mobile learning. Learning and development and HR groups can no longer afford to ignore the opportunities and benefits offered by mobile learning. ©2012 Gartner

Designing mLearning UIs with Blueprint (Nov 12)
One of the challenges in mobile learning application development is breaking away from the default interfaces that we have used for years in desktop eLearning. Prototyping tools can assist designers in figuring out what really works on a mobile device. Read in this article about one such tool and the way the author uses it!
Learning Solutions Magazine, ©2012 eLearning Guild

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Social Media for Learning

Your Social Wish List (Dec 12)
Use networks top create services and share collective intelligence, says Jay Cross.
Chief Learning Officer, ©2012 Media Tec Publishing

Collaboration Is Most Essential to Learning (Nov 12)
With the rise of social media and technology, a new survey points to the need for learning professionals to aid employees in developing their own personal strategies for learning. T+D,
©2012 ASTD

How to Create a Dynamic Social Learning Space with High Engagement (Nov 12)
Building a healthy social learning community takes a lot of time and effort, and it requires thoughtful strategy and implementation in four key areas. Do the job right and you enable a dynamic environment for learning—but one that you do not own. Here is some expert guidance on this somewhat paradoxical idea. Learning Solutions Magazine, ©2012 eLearning Guild

Social Media as Change Catalyst (Dec 12)
When properly designed and deployed, social media can propel an organization through a major change initiative with greater transparency, communication and efficiency.
Talent Management, ©2012 Media Tec Publishing

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Case Studies and Projects

Collaboration Leads Way in ALA Editions Social Media Basics Course (Oct 12)
Imagine a technology course that not only puts learners and collaboration rather than technology at its center, but also creates a potentially sustainable community of learners, and you’ll be well on the way to facilitating measurable learning successes. Learning Technologies, ©2012 ASTD

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Measuring Education Value

Building a Strategic Approach to Learning Evaluation (Nov 12)
This five-step strategy serves as a vehicle to promote shared responsibility with key clients and obtain their commitment up front to engage in action planning for positive change. T+D, ©2012 ASTD

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Processes/Managing Costs/Outsourcing

How Much - Calculating the Cost of Online Education (Jul 11)
Is an online education a better bargain financially than a traditional program? There are conflicting reports and old assumptions may not be accurate anymore. For-profit and not-for-profit, four-year and two-year, changes in the economy are affecting all sectors. It's important for you to do the math on your own, comparing the schools and programs you are interested in, and ultimately choose a program that meets your career and education needs, and is within your budget. ©2011

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On Demand Webinars

E-Learning in a Multi-Device World (Sep 12) and slides
This webinar looked at the implications of multiple devices for e-learning and demonstrate different delivery options with case studies. It also showed how new technical advances have enabled the development of responsive e-learning designs. Learning and Skills Group Webinar, Sep 20

The Real Value of Quality Content (Oct 12) and slides
Using real examples, the session focused on the importance of getting your content developers to understand the design and structure of their content. The aim was the positive impact, interaction and usability, all of which make all great learning content stand out. Learning and Skills Group Webinar, Oct 4

Next generation e-learning - making corporate learning personal (Oct 12) and slides
Organisations need people to comply, perform and share in a corporate vision. How can we make learning more personal AND meet the wider needs of the organisation? This webinar explored how we can achieve both imperatives to solve some contemporary challenges.
Learning and Skills Group Webinar, Oct 4

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Skills Gap/Technical Certification
No articles this month.

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Special Interest Groups

Education that ships with the product (Dec 12) plus charts
When does it make sense? What form of education? Free or for a fee? Spencer Cutting and Kim Springston of PTC, and Rissella Weiss of IBM, demonstrated two approaches to embedded training. E-Learning and Virtual Classroom SIG, Dec 4

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And, Finally.....



Donkey in the Well

One day a farmer's donkey fell down into a well. The animal cried piteously for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old, and the well needed to be covered up anyway; it just wasn't worth it to retrieve the donkey.

He invited all his neighbors to come over and help him. They all grabbed a shovel and began to shovel dirt into the well. At first, th
e donkey realized what was happening and cried horribly. Then, to everyone's amazement he quieted down.

A few shovel loads later, the farmer finally looked down the well. He was astonished at what he saw. With each shovel of dirt that hit his back, the donkey was doing something amazing. He would shake it off and take a step up.

As the farmer's neighbors continued to shovel dirt on top of the animal, he would shake it off and take a step up. Pretty soon, everyone was amazed as the donkey stepped up over the edge of the well and happily trotted off!

Life is going to shovel dirt on you, all kinds of dirt. The trick to getting out of the well is to shake it off and take a step up. Each of our troubles is a steppingstone. We can get out of the deepest wells just by not stopping, never giving up! Shake it off and take a step up.

Remember the five simple rules to be happy:

1. Free your heart from hatred - Forgive.

2. Free your mind from worries - Most never happens.

3. Live simply and appreciate what you have.

4. Give more.

5. Expect less from people but more from yourself.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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