CEdMA-Europe Members' Newsletter - February 2013


Welcome to the February edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Workshop on 12 Mar 2013, "3T: Technologies, Trends and Talent"





The early spring CEdMA Europe half-day Workshop will take place on Tue 12 Mar 1300-1700 UK time at Juniper Networks, Addlestone.

3T: Technologies, Trends, Talent

The world is rapidly changing and technology is in the driving seat. How is technology shaping our future? What are the trends that are making waves and are shifting how we do business? Why is talent the key to everything in future?


Matthew Poyiadgi, Managing Director EMEA, Pearson VUE, delivers an engaging and thought-provoking presentation which makes us think about how technology is altering how we think, work and learn. The session looks at the pace of technological change, some of the emerging technologies that are impacting learning and how social media is changing how we engage our workforce and our customers.

After the interval, we'll have break-out sessions decided by the attendees, but social media, m-learning, and virtual online readily suggest themselves.


1300   Coffee and Networking
1330   Introduction
3T: Technologies, Trends, Talent - Matthew Poyiadgi
1500   Break and Networking
1530   Break-out sessions
1645   Summary
1700   Close and Networking


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.


We shall send out joining instructions around 1 March.


I look forward to seeing you there!

Mike Dowsey

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Spring Conference on 17-18 April




The CEdMA Europe Spring Conference will take place at the Heathrow/Windsor Marriott on Wed 17 and Thu 18 Apr. While we don't have the final agenda yet, there'll be, among other items:

  • Barometer Feedback and Hot Topics

  • A keynote speaker on Future Trends

  • Members' Experiences with Virtual Classrooms/Labs

  • An outstanding personal development session

  • Lots of break-outs and opportunities for networking.

Invitations will be sent out towards the end of February to member main contacts who will allocate their pre-paid places.

If you have any questions, please ask. But, in any case, save the dates!

Mike Dowsey

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jan 13)
Abstract News ©2013 Information Inc

IT Training Press Releases (Jan 13)
©2013 Training Press Releases

Industry News Headlines from CLOmedia (Jan 13)
©2013 Media Tec Publishing

E-learning Market Update (Jan 13)
©2013 Kineo

Technology Headlines for January (Jan 13)
Among the latest technology headlines for January 2013: Deloitte Acquires Bersin & Associates, Organizations to Increase Virtual Learning in 2013, Gartner Says 80 Percent of Gamified Applications Will Fail to Meet Business Objectives by 2014, MIT Appoints First Director of Digital Learning, Brandon Hall Group Announces Winners of 2012 Excellence in Technology Awards, Many Working Adults Plan to Return to School and Take Online Courses. Learning Circuits, ©2013 ASTD

News and Trendlines from Elearning! (Jan 13)
©2013 B2BMedia Company

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Reviews and Current Trends

Best of Elearning! Awards (Jan 13)
The Eighth Annual Competition has its share of new winners and repeat winners from the past. Elearning!,
©2013 B2BMedia Company

Nation's Most Successful Institutions Embrace Total Enterprise Learning (Jan 13)
Here's how to find out if your organization stacks up against the nation's best. Elearning!,
©2013 B2BMedia Company

Learning Executives Confidence Index 4Q12 (Jan 13)
The LXCI Q4 2012 score decreased by 0.6 points to 63.9 from last quarter’s score of 64.5. The similarity in the trend of scores between 2011 and 2012 reveals that learning executives continue to remain cautiously optimistic due to the recovery of the economy and job market. Additionally, for Q4 2012, scores may be lower due to end of the year budgeting (for both companies and the U.S. government), disruptions to the political climate (election year), and current economic challenges, such as the Fiscal Cliff. The current
Learning Executive Confidence Index (LXCI) surveyed 240 learning executives (LXs). ©2013 ASTD

Top 5 Steps for L&D in 2013 (Jan 13)
How to grasp current opportunities to prove L&D business impact and propel L&D to its rightful seat at the C-table,
Training Magazine, ©2013 Lakewood Media Group

Informal Learning - the Social Revolution - Whitepaper (Jan 13) (see webinar below)
This study is based on analysis of a survey conducted by ASTD and the Institute for Corporate Productivity (i4cp) in the summer of 2012. The purpose of this study is to examine the ways in which informal learning is evolving and how organizations are leveraging it to improve performance. ©2013 ASTD

Babson Study - Over 6.7 Million Students Learning Online (Jan 13)
The 2012 Survey of Online Learning conducted by the Babson Survey Research Group reveals the number of students taking at least one online course has now surpassed 6.7 million. However, most institutions remain undecided about MOOCs. Learning Solutions Magazine, © 2013 eLearning Guild

Perspectives on Learning Technologies (Dec 12)
Towards Maturity's latest - its sixth - annual learning technology Benchmark Study reveals that the top companies, in terms of corporate learning, are achieving substantial additional benefits through deploying technology in learning.
©2012 Towards Maturity

MOOCs, are they right for Corporate L&D (Jan 13)
An innovation from the world of higher edthe MOOC or massive open online courseis rewriting the model for distributed learning and could help corporations address skills gaps in the workforce without spending a fortune. Learning Executive Briefing, ©2013 ASTD

The Ultimate Best Practice (Feb 13)
Top companies follow rigorous scientific inquiry, not crowd beliefs.
Chief Learning Officer, ©2013 Media Tec Publishing

A New Wave of Working Women (Jan 13)
With 1 billion women entering the workforce by 2023, it is critical for organizations to focus their development efforts on this growing demographic. T+D,
©2012 ASTD

Even the Leadership Playing Field (Feb 13)
Stark differences in professional competencies, motivators and experiences may underscore why more men make it to top levels within organizations. Chief Learning Officer, ©2013 Media Tec Publishing

Public Sector Employees Use Their Own Devices for Work (Jan 13)
How employees use their personal phone for work purposes. T+D,
©2012 ASTD

It is Time to Invest in Informal Learning (Jan 13)
Few organizations are using training dollars to capture and incorporate informal learning efforts. T+D,
©2012 ASTD

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Training Manager/Director Development

Feasting on Achievement (Jan 13)
Use stories about training successes to engage key stakeholders. T+D, ©2013 ASTD

Leading C-Suite Conversations (Jan 13)
When meeting with top executives, these tips will help you to demonstrate your credibility, confidence, and value to the organization. T+D,
©2013 ASTD

Personas in Program Design (Feb 13)
There is a new way to define the needs for each role within your workforce. Chief Learning Officer, ©2013 Media Tec Publishing

Can This Marriage be Saved? (Feb 13)
Keeping teams energized is everyone’s job in a networked organization.
Chief Learning Officer, ©2013 Media Tec Publishing

Identifying Learning Opportunities through Financial Analysis (Jan 13)
Intuitively, all business leaders use financial analysis to measure performance, and this is where you must begin when identifying employee performance concerns. LINKS, ©2013 ASTD

So you want to get into the eLearning Biz? (Jan 13)
Marc Rosenberg asks:
Looking for a new career? Think you have what it takes to be an eLearning specialist or manager of eLearning? Here are the nine things you need to know on your first day in your new career … or maybe the nine things it would still be good to know even if you’re already on the job. Learning Solutions Magazine, © 2013 eLearning Guild

Game Architecture - Delivering Meaningful Learning Experiences (Jan 13)
Recent research challenges the assumption that games are not an appropriate channel for learning. By focusing on delivering the necessary experience, designers can produce meaningful, engaging eLearning as games. Here are guidelines to effective mechanics, story, aesthetics, and technology selection that support contextualized practice, invitation to action, and self-assessment of decisions. Learning Solutions Magazine, © 2013 eLearning Guild

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

Bloom's Taxonomy - What's Old Is New Again (Jan 13)
This report
discusses the history and revisions of Bloom’s Taxonomy and examines how it is being used in varying instructional applications, including with social media and other new digital technologies. © 2013 eLearning Guild

Training and Development Competences - Redefined to Create Competitive Advantage (Jan 13)
ASTD launches a revised competency model for the profession. T+D, ©2012 ASTD

How Expert Designers Design (Jan 13)
In many organizations, subject matter experts (SMEs) often receive assignments that involve developing training or learning materials, even though they may not understand the principles of instructional design. A team of investigators did some practical experiments and came up with ideas you can use to help your SMEs at least understand how instructional designers design. Learning Solutions Magazine, © 2013 eLearning Guild

In Learning, Size Matters (Feb 13)
In the learning industry, trends and the latest, greatest tools abound. Micro-learning has not only stood the test of time, it is uniquely suited to facilitate business in today’s largely informal, development-driven work environment.
Chief Learning Officer, ©2013 Media Tec Publishing

Building Informal Learning Habits (Feb 13)
Short but disciplined upfront planning can help employees identify opportunities for informal skill development throughout their normal work day.
Chief Learning Officer, ©2013 Media Tec Publishing

Rediscover the Value of a Prototype (Jan 13)
Prototyping may be a lost art in the training and development world. Rapid tools for e-learning may have dulled our skills in building something quick to test or get to a few testers for quick feedback. For years prototypes haven’t been needed because rapid development tools make it so easy to bring instructional materials to our audience. T+D, ©2012 ASTD

Four Ways to Assess Learning (Feb 13)
When it comes to learning design, it’s best to assess an issue early. defining the problem, checking assumptions and gathering data rapidly can avoid many program execution delays and mistakes.
Chief Learning Officer, ©2013 Media Tec Publishing

Converting Classroom Training to Virtual Instruction - Some Tips (Jan 13)
Many organizations are looking at moving face-to-face classroom delivery of instruction to web conferencing or virtual classrooms in 2013 as a means of reducing cost. This is not necessarily simple, and this article offers some tips, suggestions, and resources to help guide the conversion process. Learning Solutions Magazine, © 2013 eLearning Guild

62 Tips on Effective eLearning Instructional Design (Jan 13)
These 62 tips focus on topics from spaced repetition to recycling eLearning assets, from managing eLearning design standards to designing learning for mobile devices. © 2013 eLearning Guild

The TIEs that Bind (Jan 13) (see webinar below)
Make e-learning stick. Key factors and techniques are linked to the transfer of online training. T+D,
©2013 ASTD

Supporting Critical Thinking in eLearning (Jan 13)
eLearning design (and many authoring tools) may often support rote learning, recall of information, and acquisition of discrete skills, but not use of the information or skills to solve difficult problems, evaluate ideas, or settle arguments. Is there a way to use eLearning to develop or sharpen critical thinking skills? This article explores the question and suggests some answers. Learning Solutions Magazine, © 2013 eLearning Guild

Virtual Technology (Jan 13)
This alters the reality of 21st-century corporate learning. Elearning!,
©2013 B2BMedia Company

Mobile learning with HTML5 (Dec 12)
Mobile technology is changing the way people work and learn. We only need to look at industries such as media and advertising to see the disruptive capabilities of ever more powerful mobile technology.
©2012 Towards Maturity

Mobile Learning at Work (Jan 13)
Practical perspectives to help implement mobile technologies effectively,
©2013 Towards Maturity

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Social Media for Learning
No articles this month.

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Case Studies and Projects

Rising Above the Glass Ceiling (Jan 13)
The Leadership Circles Program at MetLife is one example of a leadership development program that works to attract, develop, and retain the company’s talented women. T+D, ©2012 ASTD

Power to the People (Feb 13)
By providing a career map and a variety of learning opportunities, Deloitte encourages employees to be proactive about their own development.
Chief Learning Officer, ©2013 Media Tec Publishing

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Measuring Education Value
No articles this month.

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Processes/Managing Costs/Outsourcing
No articles this month.

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On Demand Webinars

Learning Metrics - Speaking the Language of Business (Jan 13) plus article
Former CEdMA member Tom Kelly
invited attendees to prove the worth of their training program with these tips for how to properly share learning metrics and KPIs: the difference between operations and value metrics; why simple training numbers don’t impress; which classroom metrics matter in the boardroom; and how to redefine your learning organization through dashboards. Training Industry  Inc webinar, 31 Jan 13

Informal Learning - the Social Revolution (Jan 13) plus whitepaper
This webinar was based on the ASTD/i4cp's research report, Informal Learning: The Social Evolution. It was presented by Kevin Oakes, CEO of i4cp. The purpose of this report is to examine the ways in which informal learning is evolving and how organizations are leveraging it to improve performance. This Study is based on an analysis of a survey of 351 respondents. Nearly all the respondents (97 percent) reported that informal learning played a role in their learning initiatives within their organizations.
ASTD Webinar, 24 Jan 2013

Designing a Mobile Performance App - What You will Need to Know (Jan 13) plus charts plus resource list
As the trend toward mobile learning and support grows, instructional designers play an important role in the design and development process. This session covered:  what to consider when designing a mobile performance support app; designing for gestures; how to write use-case scenarios for your app; how to wire-frame your app; and where to find important resources for app design. eLearning Guild Webinar, 16 Jan 2013

Making E-Learning Stick (Jan 13) plus article
How effective is the e-learning or live virtual class that you design and deliver? How much of the learning content do participants apply to their jobs? This webinar shared the latest research and best practices for e-learning and live virtual training, discussing what works and what doesn’t, to support transfer of learning to the job. ASTD Webinar, 24 Jan 2013

Five High-Impact Virtual Learning Solutions (Jan 13) with charts
Jennifer Hofmann covered the impact of Generational Dynamics on virtual learning utilization; definition of and use for five distinct virtual learning solutions; how organizations are adapting and using these solutions; and advantages and challenges to implementing virtual learning. Virtual Conference, 10-11 Jan 2013

Battle of the E-Learning Tools (Jan 13) with charts
Joe Ganci covered how to distinguish between tools that are PowerPoint add-ons, installed applications, or cloud-based tools; identify the strengths and weaknesses of tools without batting an eye; and choose the right tool for your needs. Virtual Conference, 10-11 Jan 2013

Craft Compelling Content for Dynamic Live Online Training (Jan 13) with charts
This webinar covered how often you should plan to engage attendees; the Webinars that Wow® content development format; unique group exercise activities; and techniques to transform exercises from live programs into virtual activities. Virtual Conference, 10-11 Jan 2013

Measuring the Impact and ROI in Learning and Development (Jan 13)
Jack Phillips explored how measurement systems have evolved in learning and development to include more executive friendly data. He explored the types of data that sponsors and key stakeholders want and need to see to show the value of learning and development. He described the types of data that should be collected, how they are collected and how they are used, and also showed how the financial ROI is being developed particularly to meet requests from senior executives. ASTD Webinar, 5 Jan 2013

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Skills Gap/Technical Certification

How to Reach Your Professional Tipping Point (Jan 13)
Why are certificates on the rise and degrees in decline? Elearning!,
©2013 B2BMedia Company

Open Badges - Portable Credentials for Learning (Jan 13)
The next target of disintermediation is diplomas, certifications, and other “official” records of learning, skills, and knowledge. A number of organizations are promoting a credentialing approach that awards “badges” directly to learners from providers. Learners can maintain and publicly display their badge portfolios independent of employers. Read about these new initiatives here. Learning Solutions Magazine, © 2013 eLearning Guild

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Special Interest Groups

Training Subscriptions – A Win-Win for Users and Vendors (Jan 13) with charts
Well trained users extract more value from their investment in software, are most satisfied, and are more likely to recommend you to their peers. Peter Huftalen of Bentley Software described how a pre-paid training subscription can help your users become well trained by removing the purchasing barrier and smooth out your training revenue. But also how they can create new opportunities to solve—like creating a consumption gap. Sales and Marketing SIG, Jan 9, 2013

Curriculum Analysis - How to Determine if You Have the Right Stuff (Jan 13) with charts
We all want to ensure that the curriculum we offer is thorough, detailed, yet strategic.  But what other components and aspects need to be investigated in order for you to feel comfortable that your curriculum meets the expectations for your company and your customers?  Kym Ledford described what BMC uses for curriculum analysis – items that generate great discussions on the content and certifications needed to support particular solution areas.  She then led a moderated discussion in which several members provided their own ideas and experience on how to determine if the curriculum makes the mark! Curriculum Design and Development SIG, Jan 15, 2013

Training Market Barometer Update (Jan 13) with charts
As this SIG was instrumental in getting the Market Barometer up and running, it was timely for Mike Dowsey, CEdMA Librarian, to review it after a full year of operation. Training Metrics and Benchmarking  SIG, Jan 23, 2013

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And, Finally.....



The sergeant major and the rude parrot story (examples of management styles)

A retired sergeant major inherited a talking parrot from a recently departed relative who had run a busy dockside pub. For the first few days in his new home the normally talkative parrot was distinctly shy. The old major, despite his stern and disciplined ways, felt sorry for the bird, and gently encouraged it with soft words and pieces of fruit. After a week or so the parrot began to find its voice - a little at first - and then more so. Responding to the kind treatment, the parrot's vocabulary continued to recover, including particularly the many colourful expressions it had been taught in the dockside pub.

The old sergeant major began to be quite irritated by the parrot's incessant rudeness, and after a few more days of worsening profanities, decided action was required to bring the bird under control. The sergeant major tried at first to incentivise the parrot with the promise of reward for good behaviour, but to no avail. He next tried to teach the bird a lesson by withdrawing its privileges, again to no avail; the parrot remained stubbornly rude.

Finally the old major flipped into battleground management mode; he grabbed the bird, clamped his hands around its beak, and thrust the struggling, swearing parrot into the top drawer of the freezer, slamming the door tightly shut. The swearing and struggling noises continued inside the freezer for a few seconds and then abruptly stopped. The sergeant major listened for a while and then, concerned that the parrot's shock might have been terminal, carefully opened the freezer door and opened the drawer to look. The parrot slowly clambered out of the drawer and perched on its edge.

"I must apologise for my rude and disrespectful behaviour," said the parrot, "I promise never to use bad language again. And by the way, what did the turkey do?"

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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