CEdMA-Europe Members' Newsletter - March 2013


Welcome to the March edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Workshop on 12 Mar 2013, "3T: Technologies, Trends and Talent"





The early spring CEdMA Europe half-day Workshop will take place on Tue 12 Mar 1300-1700 UK time at Juniper Networks, Addlestone.

3T: Technologies, Trends, Talent

The world is rapidly changing and technology is in the driving seat. How is technology shaping our future? What are the trends that are making waves and are shifting how we do business? Why is talent the key to everything in future?


Matthew Poyiadgi, Managing Director EMEA, Pearson VUE, delivers an engaging and thought-provoking presentation which makes us think about how technology is altering how we think, work and learn. The session looks at the pace of technological change, some of the emerging technologies that are impacting learning and how social media is changing how we engage our workforce and our customers.

After the interval, we'll have break-out sessions decided by the attendees, but social media, m-learning, and virtual online readily suggest themselves.


1300   Coffee and Networking
1330   Introduction
3T: Technologies, Trends, Talent - Matthew Poyiadgi
1500   Break and Networking
1530   Break-out sessions
1645   Summary
1700   Close and Networking


Here is the printable agenda.


We have 27 enrolments but there is still room for you. Just let me know.

Mike Dowsey

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Spring Conference on 17-18 April




The CEdMA Europe Spring Conference will take place at the Heathrow/Windsor Marriott on Wed 17 and Thu 18 Apr
with the theme Next Generation Learning for Next Generation Employees”.

The first session will include feedback from your input to the 12Q4 market barometer survey. This leads into Hot Topics – Discussion and Breakouts, which addresses the key issues and market challenges you are facing. Each group will record their findings and report back to the whole group. Findings will be published on the conference webpage.

After lunch, the keynote speaker will address the conference theme Next Generation Learning for Next Generation Employees first by reviewing current research on training consumption by modality and by region and suggest how it is viewed by our customers/consumers. Then, we’ll look at next generation learners and answer such questions as: What is different about future training consumption patterns? What do they believe is the most effective way to learn a complex new technology? Are they willing to pay for formal instructor-led training (do they still see value in the instructor)? Is hands-on learning still a key value proposition?  


Following that, we’ll have breakout sessions addressing each of the key areas covered.


On Thursday morning How to be Successful with Virtual Classroom and Labs will feature three of our members who have been very successful and another three members who’ll be asking them questions. But be prepared to ask yours!


In the Extreme Presentation Skills Workshop, we’ll analyse great speakers from history, learn about the voice and get lots of practice on the way through.


And, of course, there'll be plenty of time for networking, so that attendees can share experiences both within and outside the sessions.

Invitations have been sent to member main contacts who will allocate their pre-paid places.

If you have any questions, please ask. But, in any case, save the dates!

Mike Dowsey

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Feb 13)
Abstract News ©2013 Information Inc

IT Training Press Releases (Feb 13)
©2013 Training Press Releases

Industry News Headlines from CLOmedia (Feb 13)
©2013 Media Tec Publishing

E-learning Market Update (Feb 13)
©2013 Kineo

Technology Headlines for February (Feb 13)
Among the latest technology headlines for February 2013: E-Learning Ranks #1 in Investments for 2013, Half of Higher Ed Institutions Still Uncertain about MOOCs, U.S. News & World Report Reveals 2013 Best Online Education Programs, 70% of U.K. Companies Plan to Implement M-Learning.  Learning Circuits, ©2013 ASTD

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Reviews and Current Trends

2013 Global eLearning Salary and Compensation Report Full Report (Feb 13)
In this annual report, Patti Shank examines the trends in pay worldwide. She explores areas of variance across gender, status, designation, and other compensation. She also evaluates average eLearning salaries across employer and employee variables, which are used in a salary calculator to help readers compute baseline salaries with their own individual variables. ©2013 eLearning Guild

2013 - New L&D Directions (Feb 13)
This year the focus for learning functions will be on solidifying their role as a conduit to business success – not through better program design, but through better infrastructure, information access, and adaptable learning opportunities. Training Magazine,
©2013 Lakewood Media Publishing.
2013 - New L&D Directions - Report (Jan 13)
©2013 Brandon hall Group

Learning Technology Trends in 2013 (Feb 13)
While organizations will continue to invest in e-learning in the coming months, few have a fully adopted learning technology plan in place.
T+D, ©2013 ASTD
Full report - 2013 Learning and Development Technology Report (Jan 13)

The UK Learning Factbook 2013 (Jan 13)
This Bersin report looks at benchmarks, trends and analysis of the UK training market.
© 2013 Deloitte Development LLC

Training Top 125 (Feb 13) warning 10Mb
Training Magazine's 13th annual ranking of the top companies with employer-sponsored workforce training and development. Training Magazine,
©2013 Lakewood Media Publishing.

Leading Sales Organizations Provide More Training (Feb 13)
The top sales organizations provide their frontline sales forces with more and more training, according to a new report from the Aberdeen Group.
T+D, ©2013 ASTD

IT training gets an extreme makeover (Feb 13)
From movie-like videos to hands-on hacker contests, fresh approaches to skills development have gussied up the world of IT training. ©2013 Computerworld

The Shift from Push to Pull Learning (Mar 13)
Learning organizations are moving from pushing learning to employees to helping workers find answers by leveraging mobile, video on-demand and other forma of just-in-time learning.
Chief Learning Officer, ©2013 Media Tec Publishing

The Future of Cloud Computing (Jan 13)
You think Cloud computing has a future? Microsoft does. Ninety percent of the company’s R&D budget ($8.6 billion) is being used to improve Cloud computing technology, including security measures and hosting services. Anywhere between 7 million (SOA World magazine) and 14 million ( jobs will be created by the Cloud computing market in the next three years. So demand for Cloud-ready IT workers will grow by 26 percent each year through 2015, according to a new Microsoft-sponsored IDC whitepaper. Elearning!, ©2013 B2B Media Co

Falling from Cloud 9 (Feb 13)
For all its benefits, cloud software isn't a panacea. A successful switch takes planning, organization, and training and communications. ©2013 Workforce Management,
©2013 Media Tec Publishing

Homeward Bound (Feb 13)
For years, companies have looked to outsource jobs to cut costs, but now more US employers are looking to beef up operations domestically. It's a trend known as "re-shoring". ©2013 Workforce Management,
©2013 Media Tec Publishing

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Training Manager/Director Development

Promote Better Alignment for Better Impact (Mar 13)
CLOs must evaluate their ability to help the enterprise rebound during the recovery and align their staffs to that goal.
Chief Learning Officer, ©2013 Media Tec Publishing

10 Tips for Global Training Instructors (Feb 13)
These tips will help ensure global training sessions are inviting, impactful and inclusive.
Inside Training, © 2013 Lakewood Media Group

Why Trainers Lack Influence, and How They Can Get It (Jan 13)
6 sources of influence trainers must engage in order to drive profound and rapid change in behavior. Training Magazine, ©2013 Lakewood Media Publishing.

Curating to Enhance Organizational Learning (Feb 13)
The growth in digital information is staggering. As trusted content curators, learning professionals help learners cut through the noise to get the information they need.
T+D, ©2013 ASTD

Evidence, Please (Mar 13)
Provide proof that leadership development programs have an impact.
Chief Learning Officer, ©2013 Media Tec Publishing

The 10 Executive Toughness Fundamentals (Feb 13)
Executive Toughness is designed to help you build and strengthen the three traits all highly successful people share: accountability, focus and optimism. Training Magazine,
©2013 Lakewood Media Publishing.

Leadership with Integrity (Mar 13)
What is legal may still be unethical.
Chief Learning Officer, ©2013 Media Tec Publishing

Seven Prompts - Actions for Leading and Learning (Feb 13)
This collection of seven blog articles focuses on tips that you can easily implement and prompts that will help you recognize opportunities to improve your performance and the performance of your workforce. ©2013 GP Strategies

Not Yahoo! About Yahoo's Telework Policy (Feb 13)
I have been contacted by many learning colleagues and members of the media for a reaction to Yahoo's decision and what it said about the future of Teleworking.  Here is summary of our thoughts, says Elliott Masie. ©2013 The MASIE Center

Resolve to Involve (Feb 13)
People learn best through involvement and real-world examples, no matter where they are. Training Magazine,
©2013 Lakewood Media Publishing.

Teach Swimming or Prevent Drowning? (Mar 13)
Lead with survival first and sustainment second.
Chief Learning Officer, ©2013 Media Tec Publishing

The Path to Real Learning (Feb 13)
It is an amazing truth that what we end up truly learning for ourselves we never really forget. Training Magazine,
©2013 Lakewood Media Publishing.

The Right Way to Tell Clients They are Wrong (Feb 13)
Training professionals have an obligation to the organization to pursue the best option, and that might mean pushing back earnestly, tactfully and from an informed position. Training Magazine,
©2013 Lakewood Media Publishing.

Why CLOs should Invest in Early Education (Mar 13)
Employees need skills before they walk through the company's door. Corporate philanthropy programs can ensure development efforts start as early as possible.
Chief Learning Officer, ©2013 Media Tec Publishing

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

A Learning Science Alternative to Bloom's Taxonomy (Mar 13)
There has been considerable discussion of Bloom’s Taxonomy (a classic tool for instructional design) in the last two decades. Here is an alternative that may simplify the problem of coming up with appropriate instruction and assessment. Learning Solutions Magazine, © 2013 eLearning Guild

How to Engage Learners with Scenario-based Learning (Feb 13)
The demand for scenario-based learning (SBL) is growing rapidly. Learners gather information throughout an SBL and create solutions based on what they already know and the information they find. Until recently, creating SBL could be expensive and time-consuming, but this is changing with some new authoring tools. Here’s an overview of the theory behind the method—and some guidelines. Learning Solutions Magazine, © 2013 eLearning Guild

Will Big Data Equal Big Learning? (Mar 13)
Put data and science back into the learning equation.
Chief Learning Officer, ©2013 Media Tec Publishing

Localizing E-Learning - The ABCs of Voiceover and Subtitling (Mar 13)
Most corporate training programs fall into one of the following three categories for voiceover requirements: off-camera narration, United Nations-style, or lip-synch. Training Magazine,
©2013 Lakewood Media Publishing.

Top Tips Part 1 - Doing e-learning design right (Feb 13)
This part (1 of 4) shares tips in design.
©2013 Kineo

Take the Mobile Learning Plunge (Feb 13)
These important considerations will inform the migration of sales training to mobile devices.
T+D, ©2013 ASTD

Does your mLearning Play Nicely with the IT Department (Feb 13)
When creating mobile applications, developers sometimes overlook a critical group—the IT department. The same is true when launching a mobile learning or performance-support initiative. Not taking IT’s policy management needs into consideration can lead to problems. Here are some tips that will ensure all goes smoothly! Learning Solutions Magazine, © 2013 eLearning Guild

Designing e-Learning for iPads (Jan 13)
e-Learning on iPads - 10 Bright Ideas (Feb 13)
Mobile Learning Implementation - Needs, Myths and Success Factors (Mar 13)

The first two presentations will get you acquainted with the best practices and considerations for Designing eLearning For iPads‚ while the third presentation will help you in implementing Mobile Learning successfully at your organization. ©2013 Upside Learning

Why Games Don't Teach (Feb 13)
Ask trainers to define what they mean by the term “game” and you will likely hear a mix of features or examples. The problem is that many things that could be called a game do not necessarily lead to learning. A leader in the field of instructional technology takes on the question: Is it right to advocate games as a main or frequent instructional strategy? Learning Solutions Magazine, © 2013 eLearning Guild

Once Again, Games Can and Do Teach (Feb 13)
In a recent article in Learning Solutions Magazine, “Why Games Don’t Teach,” Ruth Clark says it’s “not that games can’t teach, but that advocating games as a main or even frequent instructional strategy is misleading.” Karl Kapp disagrees and offers this counterpoint, including evidence from research showing that games are effective teachers. Learning Solutions Magazine, © 2013 eLearning Guild

Mobility - It's all about User Adoption (Mar 13)
Learning leaders not only have to incorporate mobile devices and apps into workforce development activities, but also have to make them appealing to employees as well.
Chief Learning Officer, ©2013 Media Tec Publishing

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Social Media for Learning

How to Effectively Use Social Networks and Avoid Legal Risks (Jul 12)
his paper outlines why social recruiting is becoming an imperative for companies today and how you can get started in reaching highly qualified candidates and passive job seekers while building company brand recognition and reducing sourcing costs. White Paper, ©2012 Oracle

The Social C-Suite (Mar 13)
If the C-suite increases its social media use internally and externally, it could be used as a tool to impact organizational competence.
Chief Learning Officer, ©2013 Media Tec Publishing

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Case Studies and Projects

ESPN's Top Play - Learning (Mar 13)
The CLO has implanted a culture of individual accountability for learning and development.
Chief Learning Officer, ©2013 Media Tec Publishing

Verizon's #1 Calling (Feb 13)
Verizon takes the top spot in the Training Top 125 for the second consecutive year. Training Magazine,
©2013 Lakewood Media Publishing.

Best Practices and Outstanding Initiatives (Feb 13)
Training Magazine's editors recognize innovative and successful learning and development programs and practices. Training Magazine,
© 2013 Lakewood Media Publishing.

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Measuring Education Value

E-Learning ROI Made Easy (Feb 13)
How to quickly and easily demonstrate e-learning ROI to corporate decision-makers in a language they understand.
Inside Training, © 2013 Lakewood Media Group

Is V-Learning Better Than C-Learning? (Jan 13)
While the research does not provide a clear message regarding v-learning and c-learning, one thing is clear: The quality of the instructional design, and more specifically the instructional design relative to the modality (c-, v-, or e-learning), has a great effect. Training Magazine, © 2013 Lakewood Media Publishing.

Measuring the Impact of MOOCs (Jan 13)
Research suggests massive open online courses (MOOCs) figure to play a larger role in the corporate learning programs of the future. HR professionals with an eye on providing these courses must carefully consider their relevance to the workplace, and how MOOCs can be integrated into current e-learning offerings, experts say. Human Resource Executive Online, Copyright 2013© LRP Publications

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Processes/Managing Costs/Outsourcing
No articles this month.

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On Demand Webinars

The Experience API (Tin Can) - Understanding Innovation in Training Standards (Feb 13) with charts
This session covered the basics of what the Experience API is and how it differs from other specifications; how the new standard affects all parts of organizations, not just training and learning; how working with the Experience API opens new avenues for innovation throughout an organization; and how to get involved with the efforts that are building the platforms of tomorrow. Training Industry Webinar, 26 Feb 13

Key Security Lessons Learned at ATP's "Innovations in Testing" (Feb 13) with charts
The annual Association of Test Publishers Innovations in Testing Conference was held from February 3-6 in Ft. Lauderdale, Florida and Caveon was there! As expected, test security was front and center on the conference program, as more than 17 sessions included test security topics. Caveon Webinar, 21 Feb 13

9 Tips for Successful Online Training (Feb 13) plus charts and resources
This session covered what motivates learners to stay involved; how to track participation with engaging activities; and practical methods for your own training content. E-learning Guild Webinar, 13 Feb 13

Video Nation - Planning, Shooting, and Sharing Great Video (Feb 13)
Video can be a great learning tool, if it’s produced well and used appropriately. Learning professionals who haven’t been trained in videography can still produce great-looking, professional-quality training videos using ordinary cameras, off-the-shelf consumer software, and a few simple skills. Even students can get in on the game, using video to produce learning content for their peers. This webinar explained how. E-learning Guild Thought Leaders Webinar, 12 Feb 13

Implementing Effective Social Media Initiatives into your Training Strategies (Feb 13) with charts
This session presented case studies and field-tested examples plus a wealth of ideas and free tools to help you put social media into your training programs right away. Training Magazine Network Webinar, 6 Feb 13

Transform Training Outsourcing into an Award-Winning Partnership (Jan 13) with charts
This session covered best practices in managing large and long-term training outsourcing partnerships; the importance of establishing a governance model for success; how to identify and measure key performance indicators; and important lessons learned from Boeing and Intrepid Learning. Intrepid Webinar, 30 Jan 13

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Skills Gap/Technical Certification

The Changing Role of the IT Organization and the Impact of Skills (Oct 12)
This is an adaptation of Cushing Anderson's report on Budget and Spending Intentions.
©2013 IDC

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Special Interest Groups

Highlights from ATP 2013 (Feb 13) and charts
Eva, Liz, Joe and Beverly presented their most valuable “takeaways” from the 2013 ATP conference held the week of Feb 4.  They will bring to you, for discussion, summaries of some of the best sessions delivered at ATP. Certification SIG, Feb 22, 2013

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And, Finally.....



The stranger and the ginger nuts story (making assumptions, think before you act, different perspectives)

At the airport after a tiring business trip, a lady's return flight was delayed. She went to the airport shop, bought a book, a coffee and a small packet containing five ginger nut biscuits. The airport was crowded and she found a seat in the lounge, next to a stranger.

After a few minutes' reading she became absorbed in her book. She took a biscuit from the packet and began to drink her coffee. To her great surprise, the stranger in the next seat calmly took one of the biscuits and ate it. Stunned, she couldn't bring herself to say anything, nor even to look at the stranger. Nervously, she continued reading. After a few minutes she slowly picked up and ate the third biscuit. Incredibly, the stranger took the fourth ginger nut and ate it, then to the woman's amazement, he picked up the packet and offered her the last biscuit. This being too much to tolerate, the lady angrily picked up her belongings, gave the stranger an indignant scowl and marched off to the boarding gate, where her flight was now ready.

Flustered and enraged, she reached inside her bag for her boarding ticket, and found her unopened packet of ginger nuts...

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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