CEdMA-Europe Members' Newsletter - June 2013


Welcome to the June edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

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Workshop at Assima near Moorgate on Tue 11 Jun, “Members’ Experiences in Developing, Managing and Delivering Course Materials”





The late spring CEdMA Europe half-day Workshop will take place on Tue 11 Jun 1300-1700 UK time at Assima, Citypoint, near Moorgate.

Feedback from the April conference identified that the most requested subject for the June workshop is “Members’ Experiences in Developing, Managing and Delivering Course Materials”.


Nine members will describe:

  • Their techniques in content development which aid in translation and/or localisation

  • Whether they use hardcopy or electronic delivery and why

  • If it makes a difference whether it’s partner or own delivery

  • Which vendors they use and experiences they’ve had

  • How they deliver e-learning materials

  • What business model they use for e-learning


Here is the printable agenda.


Please let Mike know if you or any of your colleagues will be attending, so that we can make sure we have enough seats, coffee, biscuits, and so on.


We still have seats available!


I look forward to seeing you there!

Mike Dowsey, Executive Director,
on behalf of the Board of CEdMA Europe

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Dates for your Diary




We have changed the structure of our programme in 2013.

Conferences are a month earlier to avoid May's holidays and November's other attractions. So the next conference will be on 16-17 October, venue and theme yet to be determined. But save the dates! Members have pre-paid places and we wouldn't like you to miss out!

We've kept workshops in January, March and June (see above for the June workshop), but owing to feedback from you, we've moved the September date back to 3 December, again venue and subject yet to be determined. But please save the date!

Mike Dowsey

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (May 13)
Abstract News ©2013 Information Inc

IT Training Press Releases (May 13)
©2013 Training Press Releases

Industry News Headlines from CLOmedia (May 13)
©2013 Media Tec Publishing

E-learning Market Update (May 13)
©2013 Kineo

Technology Headlines for May 2013 (May 13)
Technology headlines for May 2013 include: LinkedIn Turns 10, Tin Can API 1.0 Released, Udemy’s Launches Corporate MOOC Offering, IAAP Infographic Reveals Training Need for Mobile and Cloud Technology, Launches Advertising Platform, Telework Leads to Career Stagnation. Learning Circuits, ©2013 ASTD

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Reviews and Current Trends

Making Corporate Learning Work (Mar 13)
Corporate Learning functions are under pressure to deliver like never before. Yet studies have repeatedly shown that business leaders’ satisfaction with the work of their learning functions has remained as low as 20% for the past decade. For an industry worth over $200 billion per year globally, that is a bad return on investment. In this article the authors lay out five critical changes to the way corporate learning is approached, that businesses need do to put things right and make corporate learning work. © 2013 The European Business Review

13 Trends for 2013 (Dec 12)
As everyone in the learning technologies world considers what the future holds, Epic’s Imogen Casebourne shares her top predictions for 2013. ©2012 CloserStill L&D

Which is the Best Learning Organization in 2013 (Jun 13)
Now in its third year, Chief Learning Officer magazine’s LearningElite benchmarking program recognizes the best of the best in the learning industry. The 2013 LearningElite organizations demonstrated that they have been innovative, balanced priorities, increased efficiency and, most importantly, served their organizations and employees in a way that enriches the learning industry.
Chief Learning Officer, ©2013 Media Tec Publishing

Emerging Training Leaders (May 13)
Like butterflies bursting from their cocoons and flying to new heights, the 25 winners of Training magazine’s 2013 Emerging Training Leaders awards are on an upward trajectory\ of leadership and organizational success. These 25 training professionals have been in the industry for two to 10 years and have demonstrated exceptional leadership skills, business savvy, and training instincts. Training Magazine,
©2013 Lakewood Media Group

All-Around Leadership (May 13)
Organizations are broadening their definitions of a “leader,” and realizing their programs aren’t covering critical competencies related to technology and innovation, according to the fourth annual Global Leadership Development Survey conducted by Training, AMA, and i4cp. Training Magazine,
©2013 Lakewood Media Group

Committed to Training (May 13)
When was the last time your senior management had dinner with a group of trainers and knew what the training was all about and connected the dots between the training and its impact on business results? Training Magazine,
©2013 Lakewood Media Group

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Training Manager/Director Development

The Business Leader's Bottom Line (May 13)
The most relevant, expensive, and challenging resources for leaders to manage are people. So why is it that training and development are so often at the top of the list for expense reduction? LINKS, ©2013 ASTD

Applying Bloom's Taxonomy to Learning Technologies (May 13)
Using Bloom’s Taxonomy, depending on the desired outcome, you would categorize your learning objectives into one of the six levels of learning and then use appropriate activities that correspond to the levels of learning in order to achieve the desired level of mastery, says Jennifer Hofmann. Community of Practice - Learning & Development, © 2013 ASTD

No More Bored Meetings (Apr 13)
It might be time for a training refresher on how to run, and participate in, an effective meeting. Training Magazine, ©2013 Lakewood Media Group

Make Your People Matter in Meetings (Apr 13)
Having exceptional meetings starts with valuing your people and determining what you want them to come away with. Training Magazine,
©2013 Lakewood Media Group

Learning Should Be as Mobile as We Are (Jun 13)
High-impact learning brings information and capability in practical ways, says Josh Bersin, Chief Learning Officer, ©2013 Media Tec Publishing

The Tale of Two Cultures (Jun 13)
Facts are impotent until coupled with feelings,
says Jay Cross, Chief Learning Officer, ©2013 Media Tec Publishing

Cultivating Culture (May 13)
Teaching employees not just how to do their jobs, but the way you expect them to treat co-workers and customers, requires leading by example and consistent communication. Training Magazine,
©2013 Lakewood Media Group

Drive an Innovative Culture (Jun 13)
To foster innovation, learning leaders should examine how their organizational culture can be used to build creative capacity.
Chief Learning Officer, ©2013 Media Tec Publishing

The Subject Matter Expert's Role in Training and Instructional Design (May 13)
Recognizing that SMEs exist in all disciplines—and that a content expert is the same as a graphic artist or programmer working on a project—opens unlimited avenues of cooperation and communication. LINKS, ©2013 ASTD

Move to Resources, Not Courses (Jun 13)
A one-size-fits-all approach is archaic in this new world,
Chief Learning Officer, ©2013 Media Tec Publishing

Time versus Results (Apr 13)
It is not about how long training takes, it is about what the needed results are, what it is costing to continue to go without those results, and what is keeping the task performers from getting the desired results. Training Magazine,
©2013 Lakewood Media Group

Are You a Positive Deviant? (May 13)
Positive deviants are rule breakers, or at least rule benders, who are always “checking the edges” and see holes rather than the net. They look for what is going right. They look at the resources they do have and figure out where to get more. Training Magazine,
©2013 Lakewood Media Group

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Selling and Marketing Education

Online Marketing Guide for Training Providers (Jun 12)
Here's over 60 pages of fantastic tips and guidance, gleaned from experience serving training providers around the world, into one handy resource written just for training providers! ©2012 Eaglewood Systems Ltd.

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Learning Methods and Media

Collect Data to Create Great Training (May 13)
Incorporate a stakeholder analysis into the planning stage of the training needs analysis. It can add critical intelligence about politics and logistics, and can transform your effort from “so what?” to “must have.” Training Magazine, ©2013 Lakewood Media Group

The X Factor (Apr 13)
Putting content in context when designing and developing training programs. Training Magazine,
©2013 Lakewood Media Group

Regulating Informal Learning (Apr 13)
Informal learning, in which employees learn from one another, on the job, and through other unstructured methods, continues to gain favor. But in regulated, compliance-driven industries, informal learning can be a dicey proposition. Training Magazine,
©2013 Lakewood Media Group

Blended Learning Today (May 13)
10 tips for designing blends in the new learning architecture,
©2013 Kineo

Three Ways to Improve E-Learning (May 13)
If you find e-learning to be among the most efficient methods of learning delivery, you’re not alone. But these technology trends can take it a step further. CLOmedia, ©2013 Media Tec Publishing

Picking up Someone Else's eLearning Project - Part 1 (May 13)
As eLearning professionals, we have found that modifying someone else’s work is one of the hardest things clients ask us to do. If you’ve had to modify other people’s work a few times, you know what we mean.  Learning Solutions Magazine,
©2013 eLearning Guild

Rapid Development Technology - Crutch or Rocket Pack (May 13)
Too little time! Too few resources! Too little funding! Too many demands! The pressures are well known. The solution? Many think it’s rapid development. Learning Solutions Magazine, ©2013 eLearning Guild

A Quality Scorecard for Multiple-choice Tests (May 13)
In doing research for two articles that appeared in Learning Solutions Magazine about a year and a half ago, I looked at a variety of tests that I found online or had run across in my job as instructional designer. The number of questions that were giveaways surprised me, as did the number that were written at the knowledge level and not at higher Bloom’s levels—for example, at the application level.  Learning Solutions Magazine,
©2013 eLearning Guild

The Business Case for Mobile Learning (Oct 12)
How do you justify the initial investment in mobile learning and ensure it is aligned with bottom-line goals? Here is Jon Drake’s no-nonsense guide to building a compelling business case to managers and senior executives. ©2012 CloserStill L&D

Mobile has the Power to Revolutionise L&D (Nov 12)
Mobile provides a foothold for L&D to beef up its impact on the organisation. Clark Quinn explains. ©2012 CloserStill L&D

Make the Most of Mobile Learning (Nov 12)
It’s time to stop talking and take action: David Perring explains how to use mobile to support your learning. ©2012 CloserStill L&D

Mobile - Not Just E-Learning on Smartphones (Dec 12)
Alex Poulos considers what ‘mobile’ means to learning, employee engagement…and talent development. ©2012 CloserStill L&D

Will M-Learning Avoid the Pitfalls of E-Learning (Dec 12)
Mobile learning is an inevitable consequence of seven key trends, says Martin Addison, as he urges organisations to learn the lessons from e-learning. ©2012 CloserStill L&D

Selecting Your Mobile Development Route (Apr 13)
It’s not an either/or choice, argues Ferry van der Vorst. ©2013 CloserStill L&D

Mobile Learning - To Convert or not to Convert (Oct 12)
Should you convert your legacy learning to integrate with mobile devices? Read this no-nonsense guide by Nitin Mistry before deciding. ©2012 CloserStill L&D

Mobile Learning for Supporting Workers' Performance (May 13)
As Jason Haag, research analyst and mobile learning lead at the US government’s Advanced Distributed Learning (ADL) so eloquently puts it, "Mobile learning should NOT be merely viewed as a replacement, an alternative, or as a new addition to existing training delivery methods. It should be thought of as a complimentary way to augment or enhance all types of learning." Learning Solutions Magazine,
©2013 eLearning Guild

You Should Be In Pictures (Apr 13)
How to utilize graphic training tools for wider reach and retention. Training Magazine,
©2013 Lakewood Media Group

Is Gamification Good for Learning (Apr 13)
Ben Betts shares the results of a two-year study of the effects of gamification on learning outcomes. ©2013 CloserStill L&D

Game-Based E-Learning Produces Results (Mar 13)
Organizations utilize game-based e-learning to increase the performance impact of business skills training. Training Magazine,
©2013 Lakewood Media Group

Games - Learning, but not as we know it (Nov 12)
Video games often get a bad rap but Dr Pamela Rutledge says it’s time we gave them a little more credit. ©2012 CloserStill L&D

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Social Media for Learning

Are you Anti-Social (Oct 12)
Today’s organisations have less than six levels of management compared to 15 levels a generation ago. Dr Karie Willyerd argues that they need to change what they consider to be a career. Learning and social media are at the heart of this shift. ©2012 CloserStill L&D.

Embrace Social Media Carefully (Apr 13)
While an average of 178 individuals per company are posting, tweeting, or blogging on their organization’s behalf, only 25 percent of companies offer social business training to their employees. Training Magazine, ©2013 Lakewood Media Group

Still Afraid to Jump In? (May 13)
The water's fine in the social media pool, but many companies are afraid to allow workers to dive in. Experts say employers should take the social media plunge to buoy their brand and improve productivity. Workforce Management,
©2013 Media Tec Publishing

Top Trends for Social Tools for Learning (Nov 12)
A must-read for all L&D professionals, Jane Bozarth identifies the top social tools and trends…and shows you how to adapt them for learning. ©2012 CloserStill L&D.

Boston, Social Media, and Lessons for Learning (May 13)
There is nothing to say here that would compare in importance to what happened last month in Boston. Yet part of the story has important implications for us: the coming of age of social media. Learning Solutions Magazine, ©2013 eLearning Guild

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Case Studies and Projects

Quality versus Quantity (Apr 13)
A case study on how Accretive Health adjusted its training approach for larger clients without sacrificing the quality of delivery. Training Magazine, ©2013 Lakewood Media Group

AT&T - the Marriage of Business and Learning (Jun 13)
AT&T stays on top of the latest tools, technologies and methodologies to deliver learning to its global workforce while remaining in sync with business strategy. Chief Learning Officer, ©2013 Media Tec Publishing

McDonald’s Special Sauce - Learning (Jun 13)
McDonald’s commitment to in-store training has kept its learning function aligned to the business in the company’s most pivotal area: customer service.
Chief Learning Officer, ©2013 Media Tec Publishing

UPS - Promoting Learning (Jun 13)
A cornerstone of UPS’ development strategy is to promote from within — an approach its leaders consider successful because of the efficacy of its training.
Chief Learning Officer, ©2013 Media Tec Publishing

Jiffy Lube - Running Full Speed (Jun 13)
Jiffy Lube’s comprehensive Web-based learning system maintains a standard level of knowledge while conceptualizing a clear path for continued development for employees.
Chief Learning Officer, ©2013 Media Tec Publishing

P&G Sells Learning (Jun 13)
Procter & Gamble NA CBD Capability drives individual manager engagement along with employee accountability and rigorous follow-up.
Chief Learning Officer, ©2013 Media Tec Publishing

IBM - Driving Innovation (Jun 13)
To stay on the cutting edge of technology and innovation, IBM leverages learning to continually hone global workforce skills.
Chief Learning Officer, ©2013 Media Tec Publishing

DAU - Keeping Above the Fiscal Fray (Jun 13)
Defense Acquisition University remains flexible and adaptable by focusing on learning despite looming budget cuts.
Chief Learning Officer, ©2013 Media Tec Publishing

Accenture - Exploring All the Angles (Jun 13)
Accenture’s attention to metrics and long-term planning allows it to design development opportunities that are focused, flexible and timely.
Chief Learning Officer, ©2013 Media Tec Publishing

General Mills - Making Learning Collaborative (Jun 13)
The food company leverages social tools and in-depth metrics to ensure learning reaches all employees and has an impact on the business.
Chief Learning Officer, ©2013 Media Tec Publishing

Coldwell Banker - Sealing the Deal (Jun 13)
Coldwell Banker’s commitment to sales training is evident in its enhanced skills-based content that is not only collaborative but tailored to the mobile nature of its sales agents.
Chief Learning Officer, ©2013 Media Tec Publishing

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Measuring Education Value

Measuring Learning Effectiveness (May 13)
To communicate learning effectiveness to business leaders, you must clearly define your initiative’s “validity” relative to how it aligns with Kirkpatrick’s Level 3 and 4 expectations. Training Magazine, ©2013 Lakewood Media Group

Building a Sustainable ROI Practice, Or How to Commit to the Long Haul (May 13)
One of biggest challenges in return-on-investment process implementation is maintaining momentum and keeping the process on track. LINKS, ©2013 ASTD

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Processes/Managing Costs/Outsourcing

What is a Managed Learning Service (May 13)
A Managed Learning Service (or Managed Training Service) is when an outside specialist buys and administers training on behalf of a client organisation. So a company will outsource part of, or their entire training department to a specialist provider. TrainingZONE, © 2013 Sift Media

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On Demand Webinars

Can Game-Based Learning Improve Learning Impact (May 13) plus charts
In this session, Karl Kapp and Bryan Austin summarized the research supporting learning games. They differentiated between learning gamification and game-based learning, shared the rationale for leveraging games to increase engagement, and provided the business rationale used by organizations to implement game-based corporate learning. HCM TV, May 7, 2013

Making Learning Stick (Apr 13)
Jay Cross discussed how to make learning stick in your learners' minds using a variety of innovative techniques. Elearning Webinar, Apr 30, 2013

Key Ways to Drive Revenue Through Partner & Customer Training (May 13) plus charts
This webinar covered how to enable partners to sell and service smarter, why training customers makes them “stickier” – increasing retention; and how you can turn external training into a profit stream. Webinar, May 22, 2013

Learning on Demand - How the Evolution of the Web is Shaping the Future of Learning (May 13)
This webinar looked at five principles that have fueled and sustained the web’s growth and evolution, and described key insights and how to move them into creating valuable content consistent with the web’s own evolution. eLearning Guild Webinar, May 14, 2013

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Skills Gap/Technical Certification

Bridging the Skills Gap (Apr 13)
Employers want certain skills. Employees don’t have them. Why? And what can organizations and Training, employees, and the educational system do to eliminate the disconnect? Training Magazine, ©2013 Lakewood Media Group

Schooled on Skills (May 13)
Corporate/academic partnerships may be a big part of the solution to the skills gap. The key to success lies in understanding the challenges, choosing the right partners, and measuring effectiveness. Training Magazine,
©2013 Lakewood Media Group

Drilling Down Into the Skills Gap (Apr 13)
Training magazine, Brandon Hall Group, and the Society of Manufacturing Engineers partner to research how three industries - high tech, health care, and manufacturing - are addressing their skills gap challenges. Training Magazine,
©2013 Lakewood Media Group

Where Does Skilled Labor Come From (May 13)
Of the organizations that hire skilled labor, more than 83 percent said it’s difficult to find skilled workers at either a regional or enterprise level. Training Magazine,
©2013 Lakewood Media Group

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Special Interest Groups

Marketing through Social media plus charts
Social media is an innovative way to market certification programs. It requires a multi-pronged approach, as well as knowing the attributes of your target audience. If used correctly, it can generate interest, build customer interaction and reach potential new customers. Joe Cannata of Brocade University covered how some of the various social media outlets can be optimally used, as well as outlining what metrics can be applied to social media activities. Keys to building a loyal following, customer engagement, along with lessons learned, were also presented.. Combined Certification and Sales and Marketing SIG, May 17, 2013

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And, Finally.....




The Gardener's Badge Story (positive thinking, attitude, seeing the good side)

A landscape gardener ran a business that had been in the family for two or three generations. The staff were happy, and customers loved to visit the store, or to have the staff work on their gardens or make deliveries - anything from bedding plants to ride-on mowers.

For as long as anyone could remember, the current owner and previous generations of owners were extremely positive happy people.

Most folk assumed it was because they ran a successful business.

In fact it was the other way around...

A tradition in the business was that the owner always wore a big lapel badge, saying Business Is Great!

The business was indeed generally great, although it went through tough times like any other. What never changed however was the owner's attitude, and the badge saying Business Is Great!

Everyone who saw the badge for the first time invariably asked, "What's so great about business?" Sometimes people would also comment that their own business was miserable, or even that they personally were miserable or stressed.

Anyhow, the Business Is Great! badge always tended to start a conversation, which typically involved the owner talking about lots of positive aspects of business and work, for example:

  • the pleasure of meeting and talking with different people every day
  • the reward that comes from helping staff take on new challenges and experiences
  • the fun and laughter in a relaxed and healthy work environment
  • the fascination in the work itself, and in the other people's work and businesses
  • the great feeling when you finish a job and do it to the best of your capabilities
  • the new things you learn every day - even without looking to do so
  • and the thought that everyone in business is blessed - because there are many millions of people who would swap their own situation to have the same opportunities of doing a productive meaningful job, in a civilized well-fed country, where we have no real worries.

And so the list went on. And no matter how miserable a person was, they'd usually end up feeling a lot happier after just a couple of minutes listening to all this infectious enthusiasm and positivity.

It is impossible to quantify or measure attitude like this, but to one extent or another it's probably a self-fulfilling prophecy, on which point, if asked about the badge in a quiet moment, the business owner would confide:

"The badge came first. The great business followed."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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