CEdMA-Europe Members' Newsletter - September 2013


Welcome to the September edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

As usual, you will learn about updates to our forthcoming programme of events, and there is the collection of recent articles whose content is consistent with the important topics that you our members voted to cover in our recent Conferences.

Back to top



Moving to a New Website





Dear Member, I am delighted to inform you that CEdMA in the USA has kindly offered to share the use of its website with CEdMA Europe. You can see it "from the outside" at but in the next couple of months you will be able to use it with your own username and password.

It's "off-the-shelf" association software but customised to CEdMA usage and terminology. For a start, it's secure and you need a username and password. Then, it's focus is collaboration with forums, special interest groups and much more. Here's a very quick tour of the facilities.

I have received names from all but five members for those people to have access to the website. Please let me have yours ASAP.

If you have any questions, please ask.

Mike Dowsey

Back to top




October Conference




I am delighted to invite you to the CEdMA Europe Autumn Conference at the
Bristol City Centre Marriott on Wed 9 and Thu 10 Oct. While we don't have all the session descriptions yet, there will be:
  • "Making the Most of Emerging Technologies", Steve Rayson, MD of Kineo

  • "Emerging Technologies in SAP Education", Mike Honer, Education Director, SAP

  • "Role-based Training in a Distributed Learning Environment", Philip Bourne, WW Education Development Director, Symantec

  • "Benchmarking - how organisations use technology to support both formal and informal learning", Laura Overton, MD of Towards Maturity

  • Market Barometer Update

  • "More Creativity and Innovation from Training", Richard Lane, Training and Performance Consultant

  • Lots of break-outs and opportunities for networking.

CEdMA Europe members have prepaid places at this event at no charge, which includes one night’s accomodation. If you haven't booked yours yet, please do it now!

If you aren't a member, then it's £425 plus VAT, which includes the one night's accomodation.

Additional overnight accomodation on Tue night, with dinner, bed and breakfast costs £144 per night including VAT, payable directly to Marriott.

I do hope that you are able to join us and look forward to seeing you on 9-10 Oct. Just send me a note to enrol, and let me know if you want to stay on Wed night only, or Tue AND Wed nights (we have a 9am start on Wed).

Mike Dowsey

Back to top



Recent Articles from the Education and Training Press



Worldwide Training Industry News (Aug 13)
Abstract News ©2013 Information Inc

IT Training Press Releases (Aug 13)
©2013 Training Press Releases

Industry News Headlines from CLOmedia (Jul 13)
©2013 Media Tec Publishing

E-learning Market Update (Aug 13)
©2013 Kineo

Technology Headlines for August 2013 (Aug 13)
Tech headlines for August 2013 include: Research Reveals Healthcare, Marketing, and Consulting Organizations Spend the Most on Online Training , Mobile Learning Revenues in Latin America Will Quadruple by 2017, Mashable Identifies Best Free Audio Editing Apps, Gartner Report Finds SaaS Contract Language Ambiguous.  Learning Circuits, ©2013 ASTD


News and Trendlines from ELearning (Aug 13)
Elearning!, ©2013 B2B Media Co

Back to top

Reviews and Current Trends

CLO Apps, Please (Sep 13)
Technologies and learning methodologies must be rapidly adaptable, says Elliott Masie Chief Learning Officer, ©2013 Media Tec Publishing

Top 10 eLearning Industry Trends For 2013 (Jul 13)
Predictions about upcoming trends in the eLearning industry.
©2013 Upside Learning

Why Tablets Are A Game Changer (Jul 13)
Whether for actual, immediate use on tablets or just for future proofing, tablets are proving to be game changers in the eLearning domain. ©2013 Upside Learning

How Learning Can Regain Relevance (Sep 13)
The traditional human capital organizational model is outdated. To produce greater value, companies must change how the function is structured. Chief Learning Officer, ©2013 Media Tec Publishing

New Software Forces You to Pay Attention during Company Training (Aug 13)
This iPad feature uses the tablet’s camera to track a user’s eye movements. When it senses that you’ve been looking away for more than a few seconds (because you were sending e-mails, or just fell asleep), it pauses the course, forcing you to pay attention—or at least look like you are—in order to complete it. ©2013 Bloomberg LP

Flipping the Classroom (Aug 13)
How can we use online tools for their maximum benefit while still retaining the value of interpersonal interaction? LINKS, ©2013 ASTD

The Wisdom of the Crowd (Aug 13)
Something’s afoot. The “democratization” of learning has begun. And if you’re not a part of it yet, chances are that you very soon will be. Learning Circuits, ©2013 ASTD

How MOOCs Will Revolutionize Corporate Learning and Development (Aug 13)
Jeanne Meister described how MOOCs are suited to corporate L&D.
©2013 Forbes

Online Learning Gets Massive, Open (Aug 13)
MOOCs haven’t yet hit the mainstream, but they could herald a shift in how employees acquire new skills. Workforce, ©2013 Media Tec Publishing

To MOOC or Not to MOOC, That Is the Question (Jul 13)
The open nature of MOOCs affects the instructional design. Crowd-sourced interactions, peer reviews, and group discussion all suddenly become more than a nice to have—they are now of fundamental importance to the structure of the course and the learning experience. Learning Circuits, ©2013 ASTD

Back to top

Training Manager/Director Development

Speak the Language of Business (Sep 13)
Understand line leaders’ point of view to better solve their problems, says Bob Mosher. Chief Learning Officer, ©2013 Media Tec Publishing

Conversations with the C-Suite - How L&D can become a trusted advisor to business leaders (Jun 13) Warning 4Mb
To gain access to the C-suite, Learning and Development (L&D) leaders must understand the business, see the big picture, and be able to tap subject matter experts to provide the granularity required to ensure that each development activity adds value.
Training Magazine, ©2013 Lakewood Media Group

Are you Believable? (Sep 13)
Being believable is about behavior, not just telling the truth.
Chief Learning Officer, ©2013 Media Tec Publishing

How to Find Best Practices (Sep 13)
Progress requires building on the knowledge of those who came before, says Brandon Hall.
Chief Learning Officer, ©2013 Media Tec Publishing

Train During the Boom and the Bust (Sep 13)
Blaming the economy is a convenient excuse to not provide training.
Chief Learning Officer, ©2013 Media Tec Publishing

Remembering How We Learn (Aug 13)
Keep established design principles at the forefront when integrating technology into learning solutions.
Learning Circuits, ©2013 ASTD

Own the Assessment, Not the Course (Aug 13)
Some instructional designers write the assessment (the criterion test) first, and some write the test after they have finished designing the course and creating the content. Which way is right? Here are six key points you should consider as you plan your next eLearning project, writes Marc Rosenberg. Learning Solutions Magazine, ©2013 The eLearning Guild

The Advantages and Disadvantages from the Consumer's Perspective (Jul 13)
These are rudimentary but as vendors we should be very familiar with them:
Public Scheduled Training
In-House Training

Back to top

Selling and Marketing Education

Reinventing your L&D Brand (Aug 13)
Originally, this whitepaper was to be titled, “Is the CLO Position Dead?” But as the Training Top 10 Hall of Fame members discussed the issue face-to-face, they concluded that the title is irrelevant. What is important, they agreed, is that the function of the CLO thrives as the role of learning officers evolves and diversifies to meet the needs of the organization’s core business. Training Magazine, ©2013 Lakewood Media Group

Back to top

Learning Methods and Media

Instructional Design 101 - Be a Learner (Aug 13)
Steve Jobs once made the observation that diverse experience is important. Without that diversity, he said, “A lot of people … don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.” Here’s how to gain some perspective. Learning Solutions Magazine, ©2013 The eLearning Guild

Are There Basic Principles Across All Instructional Design Models (Aug 13)
The intention of instructional design theories and models is to ground or guide us in our learning design efforts to address learner and organizational needs. But do they all have equal value? Here is a summary of the research findings of M. David Merrill. Learning Solutions Magazine, ©2013 The eLearning Guild

The Decisive Dozen (Jun 13)
After 15 years of research, a dozen learning factors have been uncovered that—if implemented—can improve learning results dramatically. These "Decisive Dozen" will be detailed in a forthcoming book. This paper shares an abridged version of the research support. ©2013 Work-Learning Research, Inc.

Identify the Real Reasons Behind Performance Gaps (Aug 13)

It is critical to determine the root cause behind performance issues, and when training is not the answer. T+D, ©2013 ASTD

Orchestrating the Learning Event (Aug 13)
A well-orchestrated training initiative begins with a well-structured facilitator guidebook. T+D, ©2013 ASTD

Transmedia Storytelling for the Netflix Age (Aug 13)
Forward-thinking learning leaders are reinventing storytelling by weaving compelling “transmedia” stories across different platforms and formats that inspire the audience to action. Transmedia storytelling tells an integrated story across a multitude of devices and screens to reach learners more widely and engage with them more deeply. Learning Circuits, ©2013 ASTD

Putting Out Fires, Part 4 - Setting eLearning Standards (Aug 13)
When working on a large project with multiple team members, it is common to have a set of organizational or project standards for eLearning courses. These standards make it easier for the team members to pick up each other’s work, based on availability. Here’s a quick primer on standards. Learning Solutions Magazine, ©2013 The eLearning Guild

eLearning On Tablets - Getting It Right (Aug 13) Warning 6Mb
Right from what is eLearning on tablets to the design considerations and the development tools, the eBook will help you in understanding everything about this new form of learning. ©2013 Upside Learning

Tools for Delivering eLearning with HTML5, Part 1 (Aug 13)
Since Flash stopped being the default tool of choice for cross-platform development, eLearning producers have been looking for an alternative, and HTML5 is the usual suspect. This month, Joe talks about browser compatibility with HTML5, and he identifies development tools that support delivery to HTML5. Learning Solutions Magazine, ©2013 The eLearning Guild

5 Techniques to Design Interactive Online Training (Jun 13)
This whitepaper from Cindy Huggett describes five techniques that will help you design an effective and interactive virtual class.
©2013 Cindy Huggett

Growth in Mobile Learning Brings Design and Delivery Challenges (Aug 13)
New ASTD/i4cp report reveals mobile learning trends and strategies. T+D,
©2013 ASTD


2013 Going Mobile - Creating Practices that Transform Learning Whitepaper (May 13)
This whitepaper is based on a research report that examines how organizations are implementing mobile learning and developing their mobile strategy in the current technology-based landscape. The whitepaper provides an overview of some of the Study’s key findings. ©2013 ASTD


Delivering Dynamic and Engaging Content to Mobile Devices (Aug 13)
This is a set of guidelines recommended as the basis of a mobile content strategy. They ensure content’s maximum revenue potential, flexibility and future usability across all delivery platforms. ©2013 Aptara


158 Tips on mLearning - From Planning to Implementation (Aug 13) Warning 6Mb
In the process of developing and implementing mLearning, many learning professionals have discovered what works and what doesn’t. The good news is that many of the skills necessary for creating excellent eLearning have also proven valuable for creating excellent mLearning, but there are new skills we need to develop, too. We’ve captured some of the most current knowledge on mLearning by asking 23 experts to share what they’ve learned. © 2013 The eLearning Guild

Gamification, Games and Learning - What Managers and Practitioners Need to Know (Aug 13)
This report discusses games and gamification and shows, via numerous real-life examples, how game mechanics and game elements such as stories, points, and challenges can achieve needed learning outcomes. © 2013 The eLearning Guild

Twenty-Five Years Later - Performance Support Adoption (Aug 13)
Timing is important. Even a brilliant idea, if launched at the wrong time, can take years to gain adoption and bear fruit. So it was with performance support. But now research is showing that the time is right, and here is a preview of some findings. Learning Solutions Magazine, ©2013 The eLearning Guild

"What We Got Here Is … an EPSS" (Aug 13)
In presenting and discussing the idea of performance support to decision-makers, it is important to clearly communicate what performance support is, the different types of vehicles for delivering it, and the capability and capacity of each of those vehicles to deliver business value. This article will help you get started in your own understanding of these matters. Learning Solutions Magazine, ©2013 The eLearning Guild

Five Steps to Evaluate and Select an LMS - Proven Practices (Jun 13)
If an organization is to evaluate learning management system (LMS) products and vendors effectively, what should it do? A new research report from The eLearning Guild, Evaluating and Selecting a Learning Management System, reveals what organizations that have already been through the process do. Read here the five steps that are proven to lead to the best decisions. Learning Solutions Magazine, © 2013 The eLearning Guild

The Six Proven Steps for Successful LMS Implementation (Aug 13)
What does successful LMS implementation require? These projects can involve significant investments of time, money, and planning. You will find a complete outline of the steps in the process that many organizations have followed for successful implementation efforts. Learning Solutions Magazine, © 2013 The eLearning Guild

Back to top

Social Media for Learning

Social Learning - Trend or Transformation (Aug 13)
Training Top 10 Hall of Fame members, through this whitepaper, seek to make their decisions easier and well-informed by clarifying issues, exploring the roles of social media in training, and discussing the advantages and disadvantages of the many types of social media available. Real-world examples are discussed, along with insights from thought leaders in the training industry. Chief Learning Officer, ©2013 Media Tec Publishing

The Evolution of Social Learning - Challenges in Leveraging Collaboration & Technology (Jun 13)
How can organizations harness the collaborative and interactive nature of social media for learning? It's not as simple as plugging a social tool into a corporate Learning Management System (LMS). The key is to match the tool with the challenge at hand. As we enter a period where social media technologies are routinely integrated into learning platforms, this research brief examines how we arrived here, what it means for learning, and how to best leverage the tools available.  © 2013 Brandon Hall Group

Back to top

Case Studies and Projects

Elearning! 100 - Transforming the Workplace (Aug 13)
This year’s Learning! 100 winners share common experiences. Many have transformed their learning and talent programs. They started from scratch, enabled new technologies and processes, and ended up being more efficient and impactful. Elearning!, ©2013 B2B Media Co

The Elearning! 100  (Aug 13)
60 private sector enterprises, 40 public sector organizations and 100 vendors.
Elearning!, ©2013 B2B Media Co

Riding the Waves of Change at HP (Aug 13)
Learning and development serves as rudder and oar in turbulent times.
T+D, ©2013 ASTD

HP University Supports Company Journey (Aug 13)
Part of HP’s turnaround plan was to expand the reach of its corporate university organization-wide. T+D, ©2013 ASTD

Big Data - The Game Changer for L&D (Aug 13)
The CLO must understand all aspects of the business, what success looks like in every function, and make sure learning programs are aligned to driving success. The days of managing course catalogs are gone. Elearning!, ©2013 B2B Media Co

Back to top

Measuring Education Value

Learning Measurement - A Work in Progress (Sep 13)
Learning evaluation, metrics and measurement are not where they need to be, but some companies have made progress.
Chief Learning Officer, ©2013 Media Tec Publishing

The Growth of Learning Analytics (Aug 13)
Five identifiable stages of learning analytics in the learning reporting market, Training, ©2013 Lakewood Media Group

Back to top

Processes/Managing Costs/Outsourcing

Make L&D Go Cha-Ching (Sep 13)
Learning and development organizations can adopt business metrics such as profitability, top-line revenue growth and bottom-line improvements instead of simply measuring correlations. Chief Learning Officer, ©2013 Media Tec Publishing

CLOs Need and Want External Help (Sep 13)
Most enterprises that outsource learning are satisfied with their external providers and expect to increase spending levels, says Cushing Anderson. Chief Learning Officer, ©2013 Media Tec Publishing

Staff and Contract Instructors - Costs, Comparisons and Considerations for Strategic Decision Making (Jun 13)
This white paper has been published and regularly updated since 1996. It is used by many training organizations as a methodology and strategic tool for re-evaluating and significantly changing organizations’ staff and contract trainer usage policies to reduce costs and risk, and to increase external and internal training offerings, sales, and profits.
©2013 The Training Associates

Back to top

On Demand Webinars

Five Case Studies Illustrating the Effectiveness of Games and Gamification in Learning (Jul 13) plus deck and What is Gamification? and Critical Questions
In this Webinar, Karl Kapp examined five case studies of organizations that have successfully implemented game-based learning and gamification to help increase sales and participation in leadership programs and to reduce safety incidences and inventory loss through shrinkage. The session describes how these organizations have obtained success in both learning and bottom-line business results. Training Magazine Network Webinar, July 29, 2013

Global e-Learning for Today's Multinational Work Models (Jul 13)
This webinar addressed the challenges of developing content for global consumption, described how to utilize industry best practices for developing e-learning for a global audience and covered how to implement design, development, and multimedia tools that facilitate delivery to multiple markets. ASTD Webinar, July 31, 2013

Lean Learning - Deliver Relevant Content When and Where it is Needed (Aug 13) plus deck
Cary Samulka, a CEdMA member until this year, and a colleague from SAP described new advances in learning related to electronic performance and mobility and how they are helping organizations succeed during this time of rapid change. Chief Learning Officer Webinar, Aug 1, 2013

Making Better LMS Buying Decisions (Aug 13)
In late 2012, The eLearning Guild received over 700 responses to a survey about LMSs. Interestingly, nearly one-third of survey respondents were either dissatisfied or very dissatisfied with their LMSs, and product satisfaction appears to relate to the effectiveness of the LMS evaluation and selection effort. In 2013, eLearning Guild Research published a report on this survey, written by Steve Foreman. In this webinar, Steve discussed the survey and discussed best practices for evaluating and selecting LMSs. eLearning Guild Webinar, Aug 6, 2013

I think I am a clone now - Item cloning strategies for secure testing (Aug 13) plus charts
This webinar covered why testing organizations clone items, how cloning is used as part of item development and test security, and strategies for item cloning, including how to clone items and which items are best to clone. Caveon Webinar, Aug 21, 2013

Global Evaluation Trends - What has Happened since the Recession (Aug 13) plus handout
Much has changed since the global recession. Budgets are tight, business results are routinely expected, and accountability is everywhere. The learning and development community is responding to these challenges by changing its approach to evaluation. This presentation traces the shifts in measurement and evaluation (M&E) budgets; the roles of finance, accounting, and the CFO; the responsibilities of M&E; the use and impact of ROI evaluation; the proactive approach of learning leaders; and the barriers to successful M&E. Webcast attendees will learn to identify the issues for successful M&E, identify the barriers for M&E, take a proactive approach to M&E, and plan next steps. ASTD Webinar, Aug 21, 2013

Back to top

Skills Gap/Technical Certification

Catching Cheaters in their Lies (Aug 13)
The tried and true methods for detecting cheaters and liars are to catch them contradicting themselves or to find them in improbable and inexplicable situations. ©2013 Caveon

Back to top

Special Interest Groups

None this last month

Back to top


And, Finally.....




Jesse James Story (tactics, morality, good and bad in us all)

The notorious American Wild West bank robber Jesse James (1847-82) was hunted and demonised by the authorities, but was held in high regard by many ordinary folk. Here's an example of why:

The story goes that Jesse James and his gang had taken refuge for a few days in ramshackle farmhouse after one of their raids. The old widow who lived there fed the men, and apologised for her modest offerings and the poor state of the accommodation. While the gang laid low, they learned from the widow that she faced eviction from her landlord and was expecting a visit from his debt collector any day. Taking pity on the old lady, as they left, the gang gave her some of the spoils of their robbery to settle her debt - several hundred dollars, which was a small fortune in those days.

The gang moved on, but only to a nearby copse, where for a couple more days they watched and waited for the arrival - and departure - of the debt collector, whom they promptly held up and robbed.

Of course robbing anyone is bad, but if you've got to rob someone...

Back to top


Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

Back to top