CEdMA-Europe Members' Newsletter - February 2014


Welcome to the February edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

For more information and to register, visit

Feb 13, Ask the Experts - "How Global IT Education Organizations are Maximizing their Value by Understanding Best Practices in Pricing, Business Model and other Key Strategies", WebEx - must register

Feb 18, Training Metrics and Benchmarking SIG, "What CEdMA Metrics Exist Already?", WebEx 794 619 547, "Sig2014"

Feb 20, Certification SIG, "Section-Level Exam Development in Response to Rapidly Changing Content Domains", WebEx 796 360 158, "Sig2014"

Feb 28, Curriculum and Course Development SIG, "Over Three Years of Using an LCMS and We’ve Learned a Lot!", WebEx 798 545 637, "Sig2014"

Mar 4, CEdMA Europe Workshop “Members’ Experiences with Sales Distribution Models”, Juniper Networks, Addlestone, UK

Mar 18, Training Metrics and Benchmarking SIG, "How can you use the Quarterly Market Barometer Results?", WebEx

Mar 21, Certification SIG, "ATP 2014 Highlights", WebEx

Apr 8-9, CEdMA US Spring Conference, Brocade Communications, San Jose, CA, and WebEx

Apr 9-10, CEdMA Europe Spring Conference, Heathrow/Windsor Marriott, UK

Apr 23, Training Metrics and Benchmarking SIG, "What does the latest biennial Business Survey Reveal?", WebEx

Back to top


Recent Articles from the Education and Training Press



Worldwide Training Industry News (Jan 14)
Abstract News ©2013 Information Inc

IT Training Press Releases (Jan 14)
©2013 Training Press Releases

Industry News Headlines from CLOmedia (Jan 14)
©2013 Media Tec Publishing

E-learning Market Update (Jan 14)
©2013 City and Guilds Group

Tech Headlines for January 2014 (Jan 14)
Tech headlines for January 2014 take a look several trends in mobile learning. Learning Circuits, ©2013 ASTD

Back to top

Reviews and Current Trends

The Corporate Learning Factbook 2014 - Briefing Paper (Jan 14)
The brief includes charts and findings from the report, including L&D spending - on average per learner – and which industries are spending the most on employee development; by organization maturity level; and allocations across program areas. ©2014 Bersin by Deloitte

That Was the Year That Was (Dec 13)
Mobile Apps, xAPI, Gamification and 'Big Data' will have a profound effect on workplace learning. Elearning!, B2B Media Co

Training Top 10 Hall of Fame (Jan 14)
Farmers Insurance and Verizon are the newest inductees into the Training Top 10 Hall of Fame, joining the ranks of the 12 companies named to the hall since its inception in 2008. Training Magazine,  ©2014 Lakewood Media Group

Training Top 125 (Jan 14)
Each Top 125 company was measured on quantitative (70% of total score) and qualitative (30% of total score) data. Factors influencing the rankings include: Training tied to business objectives; Demonstrable results; Number of trainers; Employee turnover and retention; Leadership development; Tuition assistance; Training technology and infrastructure; Certification; Training budget and percentage of payroll. And much, much more. An outside research and statistical data company, under the guidance of Training magazine, scored companies on this data supplied by applicants. Then, our editors and the Training Top 10 Hall of Famers qualitatively reviewed the applications.
Training Magazine,  ©2014 Lakewood Media Group

Best of Elearning! Named (Dec 13)
Adobe, eCornell, Articulate, Cisco repeat honors from 2012. Elearning!, B2B Media Co

The Lion's Share (Dec 13)
The Elearning! Magazine survey notes that e-learning is dominating corporate and public sector learning budgets. As well as this summary, here are the detailed reports:
Elearning User Survey - Corporate Segment (Apr 13)
Elearning User Survey - Public Sector Segment (Mar 13)
Learning and Talent Systems Buyer Study - Exec Summary (Apr 13)

2014 - Business Strategy, Predictive Analysis, Game Changers (Dec 13)
Where are we, as eLearning practitioners, headed in 2014? Will our track be “the usual”? Or will it be “moving beyond business as usual”? We have more options than ever. Here are some thoughts on how to use them in the coming year. Learning Solutions Magazine, ©2013 eLearning Guild

Learning Executives Confidence Index 4Q13 (Jan 14)
The end of 2013 finished on a very high note for the LXCI, with a record high score of 69.9, a two percentage point increase from Q3 2013 (from 67.9). With most years, learning executives express high confidence at the start of the year, which usually waxes and wanes throughout the year, and end the year with decreased confidence. This year demonstrated a new pattern; the year started off with the highest confidence evidenced since 2009, decreased in Q2 2013, and has been climbing ever since. ©2014 ASTD

Students and Technology (Jan 14)
This covers learning environments and mobile device ownership and use. T+D,
©2014 ASTD

American Workers Are Way Behind (Feb 14)
Blame US employers for the lack of talent needed to compete globally, Chief Learning Officer,
©2013 Media Tec Publishing

Back to top

Training Manager/Director Development

If Training Is So Important, Why Can't I Get the Funding I Need (Dec 13)
If learning is so important to organizational success, why do so many training departments (including those who invest heavily in eLearning initiatives) struggle to get the funding they need? Mature learning organizations get the funding that others do not. Here are the critical success factors, and some key guidelines for developing a mature learning operation. Learning Solutions Magazine, ©2013 eLearning Guild

Where Is Your Money Going? (Feb 14)
Look at training across your entire organization and bring it together, asks Josh Bersin. Chief Learning Officer,
©2013 Media Tec Publishing

Leaders as Teachers - The Next Generation (Jan 14)
Leaders as Teachers has been especially useful for teaching business strategy and change processes as leaders tie the concepts to actual business imperatives.
Training Magazine,  ©2014 Lakewood Media Group

Want Results - Champion the Informal (Feb 14)
Formal gets all the money, but today more learning happens outside classrooms, says Jay Cross. Chief Learning Officer,
©2013 Media Tec Publishing

Holiday Training Treats; or, Let Them Eat Bagels (Dec 13)
Does everything that’s done in the name of learning always make sense? Here are 11 stories about performance improvement gone awry, from getting away (far, far away) from the office to total makeover to the edifice complex and more, says Marc Rosenberg,  Enjoy! Learning Solutions Magazine,
©2013 eLearning Guild

Training Hubris (Jan 14)
Training activity that doesn’t produce business value is primarily wasted, says Marc Rosenberg, Here is the story of a training organization that believed it was creating value, but saw it in terms of its own desires, rather than servicing and supporting the key needs of the business, as defined by the business. Scary stuff. Don’t try this at home. Learning Solutions Magazine,
©2014 eLearning Guild

All-Around Agility (Jan 14)
A combination of two or more distinct “agile” concepts could lay the groundwork for a highly successful training project.
Training Magazine,  ©2014 Lakewood Media Group

Separating the Best from the Rest (Jan 14)
Successful learning leaders understand their organization’s strategic intent and their stakeholders’ expectations. And they focus on learning that is task oriented and collaborative.
Training Magazine,  ©2014 Lakewood Media Group

Stand and Deliver (Jan 14)
Delivery process is equal to content in importance, especially when learning is information intensive. Training Magazine,  ©2014 Lakewood Media Group

Keep an Eye on the Time (Jan 14)
Neuroscience-based research makes the case for chunked, spaced learning. T+D,
©2014 ASTD

Why Pay Attention to Games (Feb 14)
Gaming appeals to motivation, which is important for learning transfer. Chief Learning Officer,
©2013 Media Tec Publishing

Corporate Executives and the New Secret Weapon - Learning Data (Jan 14)
Identifying the effect of transfer of knowledge to the job and on operational and financial results has long been a challenge for training managers who wish to demonstrate to executives the value of training, even though this has always been possible. Here is a look at how retrieval practice, which is grounded in research, supports the needed link. Learning Solutions Magazine,
©2014 eLearning Guild

How to Present to a Tyrant (Jan 14)
So you think you have a tough boss? Consider the poor Amazon engineer that gave a presentation to CEO Jeff Bezos only to have him say, "Why are you wasting my life?"  © 2014

Turn Career-Limiting Habits Into Career Success (Jan 14)
Those who succeed at change are those who recognize and recruit the Six Sources of Influence to support new and more effective habits.
Training Magazine,  ©2014 Lakewood Media Group

Timing Is Everything (Jan 14)
If your training sessions consistently go into overtime, here are some tips to keep in mind.
Training Magazine,  ©2014 Lakewood Media Group

Back to top

Selling and Marketing Education
No articles this month.

Back to top

Learning Methods and Media

Human Design for Engagement and Critical Thinking (Dec 13)
It’s great that online instruction scales to global availability, but if it doesn’t engage learners and encourage them to think critically, what’s the point? Here are five ideas for building content that takes advantage of the Internet, uses creativity to get engagement, and does what is right for the learners. Learning Solutions Magazine, ©2013 eLearning Guild

Learning Styles - Going, Going, Almost Gone (Jan 14)
Recent studies find that the scientific research on learning styles is weak and unconvincing. T+D,
©2014 ASTD

DIY Design (Jan 14)
Empowering frontline stakeholders to develop their own workplace curriculum can lead to greater adoption of the solution. T+D,
©2014 ASTD

Using Stories for Learning - Answers to Five Key Questions (Jan 14)
Research shows that stories are extremely powerful tools for learning. That’s because our brain has a natural ability to remember facts told in a story. The implications of using stories to support learning are described in this new Big Answers report.
©2014 eLearning Guild

Stop Trying to Formalize Informal Learning! (Dec 13)
Most people learn about their jobs informally, from colleagues and mentors, and by observing (or asking) more experienced employees. Learn here about two key types of informal learning, and how a central knowledge hub can encourage unofficial, unscheduled, and impromptu learning, while making it available to the entire organization—without killing it by making it formal. Learning Solutions Magazine,
©2013 eLearning Guild

Fixed versus Flexible (Jan 14)
Is learning agility a trait or something that can be developed? T+D,
©2014 ASTD

Moving Beyond MOOCs - Experiments in Non-traditional Product Education (Jan 14)
There is considerable controversy over MOOCs, and their value is still a matter for debate. However, there are examples of MOOCs that work. The question is, why? Another question is, how? The engineering education team at Google has found strategies for creating MOOCs that appear to be effective, and in this article you will find some of their “lessons learned.” Learning Solutions Magazine, ©2014 eLearning Guild

MOOCs Come of Age (Jan 14)
Achieve business results from the massive online learning revolution. T+D,
©2014 ASTD

10 Steps to a Winning eLearning Program (Jan 14)
This eBook covers how to build competency maps, what to look for in eLearning courses, various payment models, and tips on measuring effectiveness of your program. © 2013 OpenSesame

eLearning Tools Year in Review (Dec 13)
Another year is ending, and there has been a lot of change in the eLearning landscape, including the entry of mobile learning into the mainstream and much experimentation in methods and modes of delivery. Tools have added more features to support new ideas, and Joe Ganci’s review of the year’s tools should be helpful to you as you consider changes to your own authoring choices. Learning Solutions Magazine,
©2013 eLearning Guild

E-learning Authoring Tools 2013 - What we're using, what we want (Dec 13)
This webinar answered the two main questions asked in a research report of the same name. What asynchronous eLearning authoring tools do individuals and organizations use and want, and why? What are the most desired features in asynchronous eLearning authoring tools at the macro and micro levels? eLearning Guild “Best Of” Webinars, Dec 18, 2013

138 Tips on How to Save Time, Money, and Your Sanity in your eLearning (Jan 14)
We’ve all had one of “those” days. You know the ones. You’ve got more items on your to-do list than hours in the day. Your eLearning budgets are shrinking by the minute. And your sanity? Where did it go? Thankfully, The eLearning Guild is here to help! With 138 Tips on Saving Time, Money & Sanity in Your eLearning you’ll be back to good before you know it! ©2013 eLearning Guild

Designing Mobile-enabled Game-based Experiences (Dec 13)
Mobile users, as a group, display three different mindsets; game designers need to be aware of these mindsets and to cater to them. Fortunately, there are best practices to help you do this. Here are some considerations that can guide you through the process of creating mobile-enabled games. Learning Solutions Magazine, ©2013 eLearning Guild

Gamification, Game-based Learning, Serious Games - Any Difference? (Jan 14)
Sooner or later, every learning and development or training department will come to a decision point about gamification. There will inevitably be discussions and disagreements about the details! This article provides some best practices in a helpful framework that may be very useful as you begin. Learning Solutions Magazine,
©2013 eLearning Guild

Make Virtual Training a Success (Jan 14)
It takes more than technology to effectively launch virtual training; a culture change also is necessary. T+D,
©2014 ASTD

Connected Learning - The Super Hero Driving Performance (Dec 13)
Can well-crafted digital learning trump face-to-face programs for emerging leaders? Elearning!, B2B Media Co

Learning in the Cloud - 10 factors to consider (Sep 13)
Cloud solutions are the “new normal” as organizations opt to deploy more business systems “in the cloud.” For learning professionals, cloud-based solutions provide a wide range of benefits from cost savings to decreased delivery time, to global reach. Before selecting a cloud-based learning provider, you should understand all the benefits and be prepared to ask potential providers critical questions regarding the architecture and management of the service you are considering. White Paper, ©2013 SkillSoft

How to Make the SAAS Decision (Feb 14)
Companies have much to consider when evaluating whether to buy software as a service for their learning management needs, including cost, user functionality, security and how to troubleshoot problems. Chief Learning Officer,
©2013 Media Tec Publishing

Learning Management System Trends (Jan 14)
In the new millennium, the corporate learning management system has developed into a business-critical technology platform. Training Online,  ©2014 Lakewood Media Group

Back to top

Social Media for Learning

Social, Informal Learning Can Be Measured (Feb 14)
Key performance indicators for social and informal learning identify knowledge hubs and lead to better results. Chief Learning Officer, ©2013 Media Tec Publishing

Make Your Social Network A Learning Tool (Feb 14)
By understanding how informal networks communicate and collaborate, social network analysis can facilitate more effective learning program design and promote more innovative collaboration. Chief Learning Officer,
©2013 Media Tec Publishing

A Pulse on Social Learning (Dec 13)
Saba Software partnered with Human Capital Media (HCM) Advisory Group to better understand how business is taking advantage of social learning. In the 2013 survey, HCM examined how organizations are approaching social learning, which methods have proven to be successful and where challenges are experienced.
©2013 HCM Advisory Group and Saba

Back to top

Case Studies and Projects

Driving Innovation to Solve Critical Business Issues (Dec 13)
How MasterCard is driving product management excellence. Elearning!, B2B Media Co

Creating Learning Solutions to Satisfy Customers (Jan 14)
STIHL uses a trickle-down effect to bolster its brand by developing training for employees, distributors, and customers. T+D,
©2014 ASTD

Back to top

Measuring Education Value

Global Trends in L&D Analytics (Jan 14)
All functions in today’s organizations face tremendous challenges to show value. As a result, the Learning & Development community is responding with changes in its approach to measurement, evaluation, metrics, and analytics. Training Magazine,  ©2014 Lakewood Media Group

Back to top

Processes/Managing Costs/Outsourcing
No articles this month.

Back to top

Skills Gap/Technical Certification
No articles this month.

Back to top

Special Interest Groups

ATP Security Council Update (Jan 14) and deck
Cathy Donath, Beth Holst and Kerri Davis reviewed 2013 exam/program security initiatives and success stories and provided a look ahead to 2014 plans. Certification SIG, Jan 24, 2014

Document version control – A tool for distributed course development (Jan 14) and deck
In most companies, the document version control tools are one of the most valuable features of an effective document control solution.   This SIG meeting will focus on SmartSVN, a tool that has been successfully used to manage document version control in the context of training course development within a dispersed team of course developers. Curriculum and Course Development SIG, Jan 29, 2014

Re-launching Training Metrics and Benchmarking (Jan 14)
Lauren Thibodeau, the new SIG Chair, asked these questions:

  • What metrics and KPIs do you track in your own organization?

  • How do you manage this process (ie collecting, analyzing, storing)?

  • Who do you share the metrics with and how do you communicate them?

  • What's the "next great metric" you'd like to be able to track - that could help you get breakthrough results, or gain insight into something that's "in the shadows" today.

  • What topics would you like to see us cover this year in this SIG?

  • What topics would you be willing to speak to - either alone or in collaboration with a CEdMA colleague?

Training Metrics and Benchmarking SIG, Jan 30, 2014

Back to top


And, Finally.....




The Bath and the Bucket Story (lateral thinking, making assumptions, dangers of judging people)

This lesson addresses lateral thinking, narrow-mindedness, the risks of making assumptions, and judging people and situations.

A party of suppliers was being given a tour of a mental hospital.

One of the visitors had made some very insulting remarks about the patients.

After the tour the visitors were introduced to various members of staff in the canteen.

The rude visitor chatted to one of the security staff - Bill, a kindly and wise ex-policeman.

"Are they all raving loonies in here then?" said the rude man.

"Only the ones who fail the test," said Bill.

"What's the test?" said the man.

"We show them a bath full of water, a bucket, a jug and an egg-cup, and we ask them what's the quickest way to empty the bath," said Bill.

"Oh I see, simple - the normal ones know it's the bucket, right?"

"No, actually the normal ones say pull out the plug. Should I check when there's a bed free for you?"

Back to top


Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

Back to top