CEdMA-Europe Members' Newsletter - March 2014


Welcome to the March edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

For more information and to register, visit

Mar 4, CEdMA Europe Workshop ďMembersí Experiences with Sales Distribution ModelsĒ, Juniper Networks, Addlestone, UK

Mar 18, Training Metrics and Benchmarking SIG, "How can you use the Quarterly Market Barometer Results?", WebEx

Mar 21, Certification SIG, "ATP 2014 Highlights", WebEx

Apr 8-9, CEdMA US Spring Conference, Brocade Communications, San Jose, CA, and WebEx

Apr 9-10, CEdMA Europe Spring Conference, Heathrow/Windsor Marriott, UK

Apr 23, Training Metrics and Benchmarking SIG, "What does the latest biennial Business Survey Reveal?", WebEx

Back to top


Recent Articles from the Education and Training Press



IT Training Press Releases (Feb 14)
©2014 Training Press Releases

Industry News Headlines from CLOmedia (Feb 14)
©2014 Media Tec Publishing

E-learning Market Update (Feb 14)
©2014 City and Guilds Group

Tech Headlines for January 2014 (Feb 14)
Tech headlines for February 2014 include: Google Acquires Deep Mind, 2018 North America Mobile Edugame Market to Reach $410.2M, New Patent Mapping System Helps Find Innovation Pathways, More Than 7 Million Students Taking Online Courses, Announces Top 20 Authoring Tools Companies. Learning Circuits, ©2014 ASTD


Trendlines - Mobile, Gamification and Big Data (Feb 14)
©2014 B2B Media Co


New Products - Content, Collaboration, Tools, Talent Management (Feb 14)
©2014 B2B Media Co

Back to top

Reviews and Current Trends

ASTD 2013 State of the Industry Report (Jan 14) plus Infographic
This report presents data in three groupings against which learning professionals can benchmark learning investments and best practices in their organizations. The three groupings (or comparative categories) are consolidated responses, ASTD BEST Award winners (BEST), and Fortune Global 500 companies (G500). ASTDís State of the Industry report is produced annually by ASTD Research. Information presented in the report reflects organizational data that were reported for the previous year. The 2013 report presents organizational data submitted for calendar or fiscal year 2012. ©2014 ASTD

2014 Global eLearning Salary & Compensation Report Full Report (Feb 14)
Patti Shank explores trends in eLearning pay worldwide, looking at variables such as company size, number of people managed, and experience and providing a salary calculator to help readers figure baseline salaries. ©2014 eLearning Guild

L&D Technology Key Trends 2014 (Jan 14)
This report covers mobile learning, gamification, HTML5, Content Curation, and Social Learning. ©2014 TrainingZONE

Back to the Future of Learning Technology (Jan 14)
What can we learn from the future? Imogen Casebourne takes a then-and-now look at learning technologies. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

The Aura of Learning - Technology (Jan 14)
Alan Samuels examines Ďpervasiveí technology and itís conscious and unconscious effect on learning...and looks for ways to harness and use the incredibly powerful Ďauraí of knowledge within which we live and work. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Measurement Predictions for 2014 (Jan 14)
2014 is still young Ė and thereís much to anticipate, says John R. Mattox II. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

2014 - The Year of e-Learning (Jan 14)
Learning and Development professionals must adapt to the dramatic cultural shift taking place in the worldwide workplace, says Vincent Belliveau. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Are L&D Teams Waving or Drowning (Jan 14)
There are many articles and commentaries speculating on the future of the corporate learning and development function. Is it alive, in decline or already moribund? Vaughan Waller says itís too soon to pen an obituary. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

High-Tech in Higher Ed (Mar 14)
There are challenges, benefits and potential consequences to consider as higher ed and corporate learning partner and compete. Chief Learning Officer,
©2013 Media Tec Publishing

Still in Good Shape, and Ready to Go (Jan 14)
The results of Blue Eskimoís 2013 work and salary survey show an industry ready for economic recovery. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Back to top

Training Manager/Director Development

What did you learn today? (Jan 14)
Itís an innocuous and seemingly simple question Ė yet in reality it is probably one of the hardest to answer, says Alan Samuel. Learning Technologies and Skills, ©2014 CloserStill L&D

Search and You Shall Find (Mar 14)
Search is ubiquitous, but an underutilized development strategy, says Elliott Masie. Chief Learning Officer,
©2013 Media Tec Publishing

Student Workers (Feb 14)
Industry-academia collaborations and residential learning centers are raising the tone of Indiaís workforce, at a time when the country is struggling to keep its lionís share of the IT market. T+D, ©2014 ASTD

Everyday Innovation (Feb 14)
Position innovation as a learnable skill and a routine part of doing work, T+D, ©2014 ASTD

Innovation versus Practicality (Mar 14)
Incremental change can be good, but think bigger and better, says Brandon Hall. Chief Learning Officer,
©2013 Media Tec Publishing

The Training to Competence Myth (Feb 14)
There is an assumption that training provides enough learning and support to launch someone right to proficiency and competence the moment they leave the classroom. If the training is great and the learners learn, we are told, they ought to be able to perform competently from day one. This is hardly ever the case. Hereís why, and what to do about it, says Marc Rosenberg.
Learning Solutions Magazine, ©2014 eLearning Guild

Next Generation Online Learning (Jan 14)
Letís talk about training, says Ian Page. Not education, social learning, wikis, etc., but the application of corporate resources to improve skills, knowledge gaps and ultimately the bottom line Ė in a way thatís visible and measurable. Learning Technologies and Skills, ©2014 CloserStill L&D

The Moment of Apply (Mar 14)
Learning leaders spend too much time and money on the wrong things, says Bob Mosher. Chief Learning Officer,
©2013 Media Tec Publishing

Make the Most of SME Interview Time! (Feb 14)
Instructional designers interview subject matter experts as part of the front-end analysis stage of design and while planning and creating instruction and performance support materials. The quality of these interviews can determine the quality of the results, so here are some valuable tips for planning, conducting, and following up on your time with the experts!
Learning Solutions Magazine, ©2014 eLearning Guild

Doing More with Less (Jan 14)
Why do complex projects fail? Anna Kuehl explores the reasons and offers best practices to L&D departments preparing for high risk, high reward initiatives.  Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Step by Step (Feb 14)
Think about a training event as three phases that, when combined, contribute to success and greater impact. T+D, ©2014 ASTD

Implementing 70-20-10 (Jan 14)
Itís a powerful concept thatís deceptively simple. Charles Jennings explains. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Formal Learning should be your Last Resort (Jan 14)
Clark Quinn argues that when it comes to learning, you should look to social first, performance support second, and formal last. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Be the Talk of the Office (Feb 14)
The best tips and techniques for keeping the learning function top of mind. T+D, ©2014 ASTD

Back to top

Selling and Marketing Education

Push or Pull - Which Marketing Strategy is Sustainable (Jan 14)
Once hailed as a low cost alternative to expensive face-to-face training, e-learning is now at a crossroads, says Steve Fiehl. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Back to top

Learning Methods and Media

76 Tips for Turning Instructional Design Challenges into Successes (Feb 14)
Effectively addressing failures and mistakes in learning projects can strengthen relationships with customers and stakeholders and improve end results. This eBook provides 76 tips to help turn potential disaster into triumph. ©2014 eLearning Guild

Using Scribe Videos to Tell a Compelling Story (Feb 14)
The popularity of whiteboard animation videos for learning is exploding.
T+D, ©2014 ASTD

Taking Blended Learning to the Next Level (Feb 14)
The learning and development field is changing dramatically. There are new expectations about how we do our work and the contributions we make. Informal learning, social learning, narrating our work, and learning in the flow of work donít necessarily need L&D support to flourish. Here are some guides for updating how we scaffold learning by using learning environments.
Learning Solutions Magazine, ©2014 eLearning Guild

Flipped Learning - Maximizing Face Time (Feb 14)
The flipped learning model enables instructors to enhance the classroom experience with les lecturing and more activity. T+D, ©2014 ASTD

What is the Experience API? (Feb 14)
It's not a version of SCORM, and it's not the same as Tin Can API. It's the next generation of learning technology.
Elearning!, ©2014 B2B Media Co

Gamification - Separating Fact from Fiction (Mar 14)
Four myths have developed about gamification as a learning delivery method. Understanding the truth will determine how, or if, companies should integrate gamification into strategic learning plans, says Karl Kapp. Chief Learning Officer,
©2013 Media Tec Publishing

Go Mobile? (Mar 14)
Mobile learning is often viewed as the next big thing in learning delivery. But while many organizations have used the method effectively, it is not always the best choice. Chief Learning Officer,
©2013 Media Tec Publishing

Embrace the Benefits of Safe Failure (Feb 14)
Including ongoing performance support as part of the solution strategy underlying the design of formal learning is good insurance against later failure. The failure may go undetected until it produces a disaster! The design process ought to include identifying and supporting tasks to allow learning through safe failure. Hereís how you can do that, says Conrad Gottfredson.
Learning Solutions Magazine, ©2014 eLearning Guild

Education in the Cloud - MOOCs at Work (Feb 14)
MOOCs spell opportunity for corporate education,
Elearning!, ©2014 B2B Media Co

BYOD on the Rise (Feb 14)
Employees seek policies to minimize risk, Elearning!,
©2014 B2B Media Co

Are you happy with your LMS (Jan 14)
Thereís no such thing as a Ďone-size fits allí solution to develop and deploy mobile learning apps. Here is Rob Caulís straightforward guide to the different options. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Back to top

Social Media for Learning

Enterprise Learning Networks (Jan 14)
Jane Hart shares how to use your Enterprise Social Network to inspire and support knowledge sharing, collaboration and social learning. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Building Community (Feb 14)
The rise of social media and the accompanying interest in social learning is generating a lot of talk about community building. Many people voice similar concerns in these conversations, and at the same time there are many things that never come up as topics for discussion. Here are some suggestions by Jane Bozarth for keeping the never-heard items from killing a community.
Learning Solutions Magazine, ©2014 eLearning Guild

Back to top

Case Studies and Projects

Estimate Training Resources With Precision (Feb 14)
With a critical function about to undergo significant change, one federal agency developed a formula for accurately estimating the resources needed for training. T+D, ©2014 ASTD

Back to top

Measuring Education Value

Re-Evaluating Evaluation (Jan 14)
Remain relevant through organisational results, says Dr Jim Kirkpatrick, speaking from vast experience. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

The Elusive ROI for Learning through Technology (Feb 14)
Few would dispute the convenience, low cost, and high efficiency of eLearning. However, dozens of ROI studies show the results, in terms of transfer to the job and impact on business results, are usually less than facilitator-led versions. It does not have to be this way. Here is an analysis by Jack and Patti Phillips of the reasons, and some recommendations that will make a difference in your real-world results. Learning Solutions Magazine, ©2014 eLearning Guild

Back to top

Processes/Managing Costs/Outsourcing

Do you have the right Business Partners (Mar 14)
Learning leaders increasingly use vendors to ease pressures brought on by budget and resource constraints. But are they selecting the right ones to meet their organizational and user needs, asks Cushing Anderson? Chief Learning Officer,
©2013 Media Tec Publishing

Back to top

Skills Gap/Technical Certification

Nearly Half of US Executives are Concerned about Skills Gap (Feb 14)
Resulting loss of business and revenue cited as biggest worries among top leaders. T+D, ©2014 ASTD

Six Security Challenges to your High-Stakes Test Program (Jan 14) plus deck
This webinar explored security challenges faced by the IT certification industry::

         Proxy test taking is big business

         Braindump usage continues to undermine trustworthy test results

         Test theft appears to be unchecked

         Technology greatly facilitates collusive test taking

         Stakeholder support must be won

         Many test administration models present dilemmas


Caveon Webinar, Jan 22, 2014

Protecting Your Tests Using US Copyright Law (Feb 14) plus deck
US copyright laws can be used to protect the integrity of your tests and keep your exam from being copied. And when your exam content winds up online, the US Copyright laws can also be used to remove that content from infringing web sites. Caveon Webinar, Feb 20, 2014

Open Badges in Education - Challenges in the 21st Century (Jan 14)
An exciting future awaits organisations that integrate the Open Badge infrastructure into their learning. Itís time to act, says Richard Wyles. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Back to top

Special Interest Groups

Improve your IT Education Business by Leveraging Best Practices (Feb 14)
Q&A Session
Dirk Braune, Director Learning Strategy & Portfolio, Alcatel-Lucent and Milind Gurjar, Sr. Director/General Manager, Cisco Learning Services will discuss:

  • Which business models are IT education businesses using and what business requirements drive this decision? What is the best strategy for implementing your business model?
  • Which key factors impact revenue and margin growth?
  • How do you measure efficient training operations Ė what are the key metrics and industry standards?
  • How does your pricing compare to industry averages in different countries/regions?
  • What are the IT training trends over the last six quarters? What is expected in the upcoming quarters?

Ask the Expert Webinar, Feb 13, 2014

What CEdMA Metrics Exist Already? (Feb 14) plus deck
Dirk Braune, Alcatel-Lucent, and Mike Dowsey, CEdMA, gave a high-level guided tour of the CEdMA metrics and benchmarking resources that already exist, in particular, the Biennial State of the Business, Quarterly Barometer, and Pricing and Discounting. Mike briefly showed ClickTools. Training Metrics and Benchmarking SIG, Feb 18, 2014

Section Level Exam Development and Rapidly Changing Content (Feb 14) plus deck
Jessi Mielke (Esri) and Lisa OíLeary (Alpine Testing Solutions) provided an overview of the practical and psychometric implications of converting from exam-level to section-level exam development from both the test sponsor and exam developer perspectives. It outlined the benefits and challenges at each stage of the development cycle as well as considerations for budget, resources, and timing. Certification SIG, Feb 20, 2014

Information Builders' Use of Xyleme LCMS (Feb 14) plus deck
Information Builders has been using the Xyleme LCMS since 2010 after a long history of education materials being created in Word and PowerPoint, and stored in a network file system.  The move to a LCMS was a real shift, and a lot has been learned along the way.  Emily Duensing shared the journey, what was learned, and what was put in place for authoring and content management in order for the curriculum development group to work efficiently.  Reusability of content was a big need, and Emily addressed how Xyleme helped in that area as well.  Curriculum and Course Development SIG, Feb 20, 2014

Back to top


And, Finally.....



A story about communications, and men and women (communications, communications methods, relationships)

A man and his wife had been arguing all night, and as bedtime approached neither was speaking to the other. It was not unusual for the pair to continue this war of silence for two or three days. However, on this occasion, the man was concerned. He needed to be awake at 4:30am the next morning to catch an important flight, and being a very heavy sleeper he normally relied on his wife to wake him. Cleverly, so he thought, while his wife was in the bathroom, he wrote on a piece of paper: 'Please wake me at 4:30am - I have an important flight to catch'. He put the note on his wife's pillow, then turned over and went to sleep.

The man awoke the next morning and looked at the clock. It was 8:00am. Enraged that he'd missed his flight, he was about to go in search of his errant wife to give her a piece of his mind, when he spotted a hand-written note on his bedside cabinet.

The note said: 'It's 4:30am - get up.'

Back to top


Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

Back to top