CEdMA-Europe Members' Newsletter - April 2014


Welcome to the April edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

For more information and to register, visit

Apr 8-9, CEdMA US Spring Conference, Brocade Communications, San Jose, CA, and WebEx

Apr 9-10, CEdMA Europe Spring Conference, Heathrow/Windsor Marriott, UK

Apr 23, Training Metrics and Benchmarking SIG, "What does the latest biennial Business Survey Reveal?", WebEx

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Mar 14)
Abstract News ©2013 Information Inc

Industry News Headlines from CLOmedia (Mar 14)
©2014 Media Tec Publishing

E-learning Market Update (Mar 14)
©2014 City and Guilds Group

Tech Headlines for March 2014 (Mar 14)
Tech Headlines for March 2014 include Skillsoft and IBM partnership, global e-learning market, and stats on online learning in higher education. Learning Circuits, ©2014 ASTD

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Reviews and Current Trends

E-learning Market Trends and Forecast - 2014-2016 Report (Mar 14)
This comprehensive report aims to help any decision maker needing facts and figures, statements and arguments to prove to stakeholders the added value of e-learning initiatives. ©2014 Docebo

The four greatest challenges facing learning leaders this decade (Jan 14)
In this four-part series outlining the four greatest challenges facing learning leaders this decade, Nigel Paine defines how to measure success and make the ‘impossible’ seem possible, shows how social and informal learning realigns the role, scope and concept of learning at work, clarifies the characteristics that set learning leaders apart, and finally asserts that our initiatives will fail if we don’t keep abreast of growing evidence about how the brain works. Learning Technologies and Skills, ©2014 CloserStill L&D

Online Education Falls Short (Mar 14)
A new survey shows that online education is perceived as less valuable than traditional learning venues. T+D, ©2014 ASTD

Social Media Tools and Gamification Becoming Mainstream (Mar 14)
Developing fun learning experiences should be in the best interest of the learner, as well as the business. Training Industry Magazine, ©2014 Training Industry Inc

Playing to Win - Gamification and Serious Games in Organizational Learning (Mar 14)
This research explores definitions, usage, benefits, pitfalls, and future promise through survey responses and interviews with learning professionals who have hands-on experience with gamification and serious games.
©2014 ASTD

Gender Issues in Pay, or What You Don't Know Does Hurt You (Mar 14)
Since we published The eLearning Guild’s 2014 Global eLearning Salary & Compensation report in February, there have been many comments in social media about the gender pay disparity highlighted in the report. How do we begin to explain the salary gap between men and women? If you read this article, you’ll understand it better—and learn what you can do about it.
Learning Solutions Magazine, ©2014 eLearning Guild

Women in the Workplace - Infographic (Mar 14)
©2014 ASTD

Women, Seize your Leadership Role (Mar 14)
Getting a seat at the proverbial table takes the commitment of mastering these three skills. T+D,
©2014 ASTD

Soft Skills for the Future (Mar 14)
Five right-brain skills are predicted to be in high demand in the “Conceptual Age.” T+D,
©2014 ASTD

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Training Manager/Director Development

The New Learning Agenda (Jan 14)
In a three-part series on The New Learning Agenda, Laura Overton  advocates that it’s time to take alignment seriously, makes recommendations for L&D professionals for the coming year, and finally warns L&D teams to shift to customer activated learning – before it’s too late. Learning Technologies and Skills, ©2014 CloserStill L&D

Use Focus Groups For Rapid Needs Analysis (Mar 14)
Rapid prototyping design and development methodologies require a strong needs analysis in order to be successful. Focus groups can be the answer.
Training Magazine,  ©2014 Lakewood Media Group

Why CLOs Should Care About Retention (Apr 14)
Soon employers will no longer have their pick when looking for talent. Chief Learning Officer,
©2014 Media Tec Publishing

Mastering the Skills Supply Chain Problem (Apr 14)
Competition for talent requires a long-term view of capabilities development, says Josh Bersin. Chief Learning Officer,
©2014 Media Tec Publishing

On-Site vs. Off-Site Training (Mar 14)
Carefully considering all the pluses and minuses will secure the best ROI for the program.
Training Magazine,  ©2014 Lakewood Media Group

The power of learning governance (Jan 14)
HR still thinks that Training shouldn’t wholly ‘own’ training, says Steve Barden. In a two-part series, he first assesses the power of learning governance in establishing L&D as a force for innovation and change and then highlights the benefits of learning governance and recommends best practice. Learning Technologies and Skills, ©2014 CloserStill L&D

Storm Warnings (Mar 14)
Organizational change is as inevitable as winter. We can’t prevent workplace “storms,” but, like with the weather, we can, and should, prepare for them.
Training Magazine,  ©2014 Lakewood Media Group

The Bulletin Board Rule (Mar 14)
If you wouldn’t shout something from a bulletin board, then you would be wise to keep it out of your electronic communications.
Training Magazine,  ©2014 Lakewood Media Group

Would You Recommend Your L&D Department? (Apr 14)
If line leaders don’t think learning has value, they will not be loyal to the function, says Jay Cross. Chief Learning Officer,
©2014 Media Tec Publishing

Do You Feel Lucky? (Mar 14)
In a competitive market, it’s critical to seize opportunities that take your business to the next level. Training Industry Magazine, ©2014 Training Industry Inc

Network Performance - the Power of Social Learning and Behavior (Mar 14)
Building robust social networks could have a positive impact on organizational performance. Training Industry Magazine, ©2014 Training Industry Inc

Four Levels of Engagement (Mar 14)
Games add an element of competitiveness to training, engaging players to achieve success. Training Industry Magazine, ©2014 Training Industry Inc

Does Your Technology Share What It Knows? (Mar 14)
Conducting a technology audit can help your organization assess its knowledge management capabilities. T+D, ©2014 ASTD

Whose learning is it anyway? (Jan 14)
Are you bothered about who owns the rights to your learning history? In a two-part series, Ben Betts first advises you to find out and then to take control to own your own learning data. Learning Technologies and Skills, ©2014 CloserStill L&D

Brain Science - The Forgetting Curve, the Dirty Secret of Corporate Training (Mar 14)
We try to design training, including eLearning, so that people will remember what they learn and apply it to the workplace. But people forget half the information that instruction presents within an hour, and 90 percent of it within a week. Can a designer do anything about this? Read what neuroscience knows about why we forget—the foundation for understanding how to deal with it. Learning Solutions Magazine, ©2014 eLearning Guild

What's the Big Deal About Big Data (Mar 14)
Everyone seems to be talking about big data these days. Such analytics can improve learning and profits—but only if the organization has the right people and skills.
Training Magazine,  ©2014 Lakewood Media Group

Can Big Data Deliver Added Value (Mar 14)
Yes, but the key is leveraging it to allow leaders to make more informed decisions on how to create, deliver, and capture more value in both the short and long term.
Training Magazine,  ©2014 Lakewood Media Group

What Happens When You Add Big Data to L&D (Mar 14)
Discovering how performance metrics, analytics, and learning can elevate business results.
Training Magazine,  ©2014 Lakewood Media Group

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Selling and Marketing Education
No articles this month.

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Learning Methods and Media

Why I Hate ADDIE (Mar 14)
Says Marc Rosenberg - “We cannot solve our problems with the same thinking we used when we created them.”—Albert Einstein.
Learning Solutions Magazine, ©2014 eLearning Guild

Blended Learning - Soup to Nuts (Jan 14)
In this series of four articles, Clive Shepherd defines the characteristics of a successful blended solution, offers tips to help in design decisions, suggests that the efficiency of a blend depends wholly on the ingredients of which it is composed, and finally recommends to adopt blended learning and there will be no regrets. Learning Technologies and Skills, ©2014 CloserStill L&D

Blended solutions - more relevant than ever (Feb 14) plus deck
Clive Shepherd explains why blended learning is working while other fads come and go; the benefits that are being experienced from blended learning; why most organizations are a long way from tapping the full potential of blended learning; why we need a systematic approach to the design of bended solutions; and what learning departments can do to move to the next stage with blended solutions. Learning and Skills Group Webinar, Feb 13, 2014

Performance Outcomes - You Have More Data Than You Think You Do (Mar 14)
Things go wrong every day, there’s seldom enough hard data to figure out exactly where or how they went wrong, and the content owners never want to allow the instructional designer enough time to analyze the problem and craft a solution for it. Sound familiar? These five practical tips can get you started on an informed design that addresses real problems in an imperfect world.
Learning Solutions Magazine, ©2014 eLearning Guild

Are You Ready to Deliver Personalized Learning (Mar 14)
Training organizations are moving toward an ideal: personalized learning. However, there is little agreement about what “personalized learning” means. In this article, the authors examine what personalized learning is in the corporate environment, and how organizations can prepare to meet this new learning need.  Learning Solutions Magazine, ©2014 eLearning Guild

The E-Learning Trifecta (Mar 14)
T+D asked several e-learning providers how three critical elements drive their offerings. T+D, ©2014 ASTD

What L&D Professionals Need to Know about Gamification (Mar 14)
Leveraging gamification as a professional learning tool starts with understanding the pros and cons, says Karl Kapp. Training Industry Magazine, ©2014 Training Industry Inc

Learning Made Fun - Gadgets, Games and a Safe Place to Explore (Mar 14)
Developing fun learning experiences could inspire learners and drive long-term business success. Training Industry Magazine, ©2014 Training Industry Inc

How Games Drive Learning (Mar 14)
Drama enhances learning, and games are an effective way to leverage engagement in training programs. Training Industry Magazine, ©2014 Training Industry Inc

Roll the Dice - Learning with Board Games (Mar 14)
Games have the ability to drive behavioral change that could ultimately boost workplace performance. Training Industry Magazine, ©2014 Training Industry Inc

The Evolution of Mobile Learning (Mar 14) plus deck
This session offered a concise, objective look at how evolving mobile and social technologies are altering the strategies, tactics and tools of learning including recent research and firsthand accounts of what leading organizations are already doing.
Chief Learning Officer Webinar, Mar 14, 2014

How to Survive Your First mLearning Project (Mar 14)
Developing your first mLearning application is likely to present some new challenges, but planning ahead will smooth your path to success! Here is a step-by-step guide to managing the process and the project. Learning Solutions Magazine, ©2014 eLearning Guild

Mobile, Tablet, and Laptop - Coding Responsive Design (Mar 14)
There are almost endless choices when it comes to screen size, resolution, and screen quality. For mobile learning and performance support, screen design used to be easy—iPhone or iPad. However, Android is now the top mobile OS, and there are now over 30 combinations of screen size and resolution. This tutorial shows how to use HTML and CSS to deliver a solution: responsive design.
Learning Solutions Magazine, ©2014 eLearning Guild

Become a Media Production Pro (Apr 14)
The use of video in corporate training is increasing, and so too must the media skills of learning professionals. T+D, ©2014 ASTD

Training at Your Fingertips (Mar 14)
There are myriad performance support tools today to help your employees do their jobs better. The challenge is deciding which to choose.
Training Magazine,  ©2014 Lakewood Media Group

Planning a Great Virtual Training Event (Mar 14)
Virtual training involves a live instructor, a virtual platform, and learners who are located remotely. This differs from a webinar in many ways. Planning for successful virtual training events incorporates best practices: frequent interaction, collaboration, learner engagement, and assessments. Here are the standards for effective virtual training events!
Learning Solutions Magazine, ©2014 eLearning Guild

Deliver a Great Virtual Training Event (Mar 14)
As with a physical classroom, an effective virtual classroom event is driven by the instructor’s performance. However, the practices and skill set for an effective online delivery are particular to that environment. Here are the four key practices and standards that will make the biggest difference in how effective you are as an online facilitator!
Learning Solutions Magazine, ©2014 eLearning Guild

Sample VILT Facilitator Guide (Dec 13)

A Conference Call in Real Life (Dec 13)
Anyone that's ever had an office job knows conference calls or webinars can often be the worst. The constant beeps, the awkward pauses, that guy who forgets to use the mute button -- the reasons to hate those dreaded meetings just goes on and on. ©2013 Tripp and Tyler

Webinars - Passing Fad or Lasting Opportunity for Motivated Learning (Dec 13)
Whitepaper on the seven principles of success.
©2013 Citrix Online

Future State of the LMS - What buyers want and how their current LMS stacks up (Jan 14)
This whitepaper looks at future LMS requirements.
©2014 Expertus

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Social Media for Learning

Enhancing Learning with Social Media (Mar 14)
Social media offers an effective and fun means for meeting strategic business objectives. Training Industry Magazine, ©2014 Training Industry Inc

Let the Disruption Begin (Mar 14)
Learning professionals must find new ways to create value, in order to thrive in today’s business world. Training Industry Magazine, ©2014 Training Industry Inc

How Silicon Valley Inspired an Era of Social Learning (Mar 14)
The social media boom has accelerated peer-to-peer learning, and it’s time for businesses to invest in it. Training Industry Magazine, ©2014 Training Industry Inc

Who Controls your Social Learning (Apr 14)
Learning leaders can try to control their employees’ social interactions to minimize the spread of misinformation and to discourage complaints, but it could impair the medium’s effectiveness. Chief Learning Officer,
©2014 Media Tec Publishing

The next generation of learning practices in the age of knowledge sharing and collaboration (Mar 14)
Jane Hart reviewed the evidence that shows how the way we learn at work is changing;; considered the importance of the enterprise social networks that are emerging; described the new workplace learning practices that are evolving; identified the new roles for the workplace learning professional; and highlighted the importance of walking the social talk. Learning and Skills Group Webinar, Mar 6, 2014

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Case Studies and Projects

Collaboration and Knowledge Management at BAE Systems (Mar 14)
Speeding the business of learning.
Training Industry Magazine, ©2014 Training Industry Inc

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Measuring Education Value
No articles this month.

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Processes/Managing Costs/Outsourcing
No articles this month.

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Skills Gap/Technical Certification

Are Professional Certifications Valuable (Apr 14)
Many companies invest in certifications in a haphazard, unplanned manner. Chief Learning Officer, ©2014 Media Tec Publishing

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Special Interest Groups

How can I use the Quarterly Market Barometer Results? What can I do with ClickTools? (Mar 14) plus charts

Mike explained how the barometer results are calculated, reviewed the trendlines from the last couple of years, and then switched over to ClickTools to show how to use it to benchmark against your own parameters. Training Metrics and Benchmarking SIG, Mar 18, 2014


ATP 2014 Highlights (Mar 14) plus charts1 and charts2

Jessi Mielke, Esri and Liz Burns, Juniper Networks described the highlights and key takeaways from the 2014 ATP Conference. Certification SIG, Mar 21, 2014

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And, Finally.....



The trench-digger story (initiative, self-development, making things happen, career advancement, how to get a job requiring experience when you have none)

An elderly couple retired to the countryside - to a small isolated cottage overlooking some rugged and rocky heathland.

One early morning the woman saw from her window a young man dressed in working clothes walking on the heath, about a hundred yards away. He was carrying a spade and a small case, and he disappeared from view behind a copse of trees.

The woman thought no more about it but around the same time the next day she saw the man again, carrying his spade and a small case, and again he disappeared behind the copse.

The woman mentioned this to her husband, who said he was probably a farmer or gamekeeper setting traps, or performing some other country practice that would be perfectly normal, and so not to worry.

However after several more sightings of the young man with the spade over the next two weeks the woman persuaded her husband to take a stroll - early, before the man tended to arrive - to the copse of trees to investigate what he was doing.

There they found a surprisingly long and deep trench, rough and uneven at one end, becoming much neater and tidier towards the other end.

"How strange," the old lady said, "Why dig a trench here - and in such difficult rocky ground?" and her husband agreed.

Just then the young man appeared - earlier than his usual time.

"You're early," said the old woman, making light of their obvious curiosity, "We wondered what you were doing - and we also wondered what was in the case."

"I'm digging a trench," said the man, who continued, realising a bigger explanation was appropriate, "I'm actually learning how to dig a good trench, because the job I'm being interviewed for later today says that experience is essential - so I'm getting the experience. And the case - it's got my lunch in it."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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