CEdMA-Europe Members' Newsletter - May 2014


Welcome to the May edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

May 20, Using Training Partners SIG, "How Members are Using Partners, from the 2013 Business Survey" - Mike Dowsey, WebEx session number 794 557 860, password "Sig2014"

May 23, Certification SIG, "Generating Revenue and Enhancing Program Success with Certification-Related Products" - Lenora G. Knapp, Ph.D., President, Knapp & Associates International, Inc., WebEx session number 795 095 564, password "Sig2014"

May 30, Curriculum Design and Development SIG, "Members’ Efforts in Curriculum Design and Development, from the 2013 Business Survey" - Mike Dowsey, WebEx session number 790 796 661, password "Sig2014"

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Recent Articles from the Education and Training Press



Worldwide Training Industry News (Apr 14)
Abstract News ©2014 Information Inc

E-learning Market Update (Apr 14)
©2014 City and Guilds Group

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Reviews and Current Trends

AMA Reports - 10 Trends Shaping Training & Development (Apr 14)
There are 10 key trends helping to shape the current landscape of organizational training and development (T&D), according to research by AMA Enterprise, a division of American Management Association.  Learning Executive Blog, ©2014 ASTD

Study Shows Corporate Learning & Development More Aligned to Business Goals (Mar 14)
In more than 73 percent of 563 responding organizations, L&D strategies are driven to a high or very high extent by the need to align business, HR, and learning needs, according to Brandon Hall Group’s 2014 Learning & Development Benchmarking study.
Training Magazine,  ©2014 Lakewood Media Group

Key Training Trends for 2014 - A Shift to Business-Centric Learning (Apr 14) plus charts
This session covered the shift from learner-centric to business-centric learning models in 2014; the employee need for customized, conformable and digital learning content; and how these trends can help you build more effective and efficient training programs. CLO Spring Symposium

Learner Voice - part 1 (Apr 14)
2000 staff provide their perspective on how they are really learning in the private sector workplace. ©2014 Towards Maturity

3 Learning Trends you should be aware of Right Now (May 14)
As 2014 gathers pace, Steven Rees-Pullman keeps track of some important developments in the L&D industry and says there are three Learning Trends you should be aware of. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Building an Innovative Organization - The Role of Training and Development (Mar 14)
This Infographic shows the main results of the recent survey.
©2014 ASTD

Survey - Making mLearning Usable - How we use Mobile Devices (Apr 14)
The report examines how people hold, touch, and use the various tablet sizes, and explores the implications for the design of mobile interfaces for learning. This information is critical for anyone who wants to make effective use of mobile devices for information or instruction. ©2014 eLearning Guild

A brief history of Learning Technology (May 14)
Sometimes knowing where we come from can inform where we are going, says Brandon Hall. Chief Learning Officer,
©2014 Media Tec Publishing

Future-cation (May 14)
Marc Prensky – who’s term ‘Digital Natives’ had a big effect on how we see the world – now makes another ‘shorthand’ suggestion that will quickly convey what we want educators to do...and what we don’t want them to do. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

The Social Imperative in Workforce Skills Development (Apr 14) plus full IBM report
Today’s changing workforce dynamics, economic challenges, and technological advances are placing immense pressure on business leaders to turn their focus to people—their most valuable asset—in order to remain competitive. Organizations that engage their people and empower them with social technology can recognize significant competitive differentiation and market leadership.
Training Magazine,  ©2014 Lakewood Media Group

France moves to ban out-of-hours working (Apr 14)
France has just introduced rules to protect roughly a million people in the digital and consultancy sectors from receiving work email outside office hours, taken to mean before 9am and after 6pm.
©2014 HRZone

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Training Manager/Director Development

Make It Personal (May 14)
Content options are expanding, and learners want resources just for them, says Elliott Masie. Chief Learning Officer, ©2014 Media Tec Publishing

Meet Learners Where They Live (May 14)
With work flow top of mind, JIT learning and 70-20-10 take on new life, says Bob Mosher. Chief Learning Officer,
©2014 Media Tec Publishing

Meeting Users Where They Are (Apr 14)
As more companies embrace flexible, geographically dispersed work environments, the idea that learning only happens at the office or in a classroom is far past its expiration date.
Training Magazine,  ©2014 Lakewood Media Group

Re-wiring for the Complex Workplace (May 14)
Harold Jarche says complexity is the new normal in an increasingly interconnected world where time is of the essence. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

When Training Gets into Trouble (Apr 14)
Failure to meet new expectations for what training should do, says Marc Rosenberg.
Learning Solutions Magazine, ©2014 eLearning Guild

Should I Stay or Should I Go (May 14)
When a manager commits to developing people, that manager is creating an environment people can thrive in. It is that type of environment that makes people commit to a manager and an organization.
Training Magazine,  ©2014 Lakewood Media Group

We're Learning - Are You Listening? (May 14)
Different people have different listening styles, and it can affect how they absorb information. To maximize learning efforts, facilitators may have to adapt to multiple listening styles. Chief Learning Officer,
©2014 Media Tec Publishing

Fasten Your Seatbelt (May 14)
What a plane emergency has in common with learning retention and application.
Training Magazine,  ©2014 Lakewood Media Group

The Love-Hate Relationship with Training Presentations (Apr 14)
How to kick the dull out of your presentations.
Training Magazine,  ©2014 Lakewood Media Group

The Intricate Web Connecting Virtual Teams (Apr 14)
Global, virtual teams must learn how to align behaviors and collaborate across cultures and around the world. T+D, ©2014 ASTD

Adapting to a Workforce Without Borders (Apr 14)
Organizations today face a different talent landscape, one in which the global talent map has lost its borders. T+D,
©2014 ASTD

Embrace Differences When Training Intergenerational Groups (Apr 14)
Common conflicts may arise among the mixed generations, but keep training events on track with proper design and delivery. T+D,
©2014 ASTD

Top Six BYOD Considerations - Adopting an Open (Screen) Door Policy (Apr 14)
If you make good choices for the devices you want to support, the tools you use, and the approaches you take, you’ll be similarly prepared to allow all the good in and keep the bad out through a well-managed open-door policy for BOYD.
Learning Solutions Magazine, ©2014 eLearning Guild

Multi-Device from Scratch (May 14)
Moving to multi-device is a marathon not a sprint. It requires careful planning and a comprehensive understanding of the technology involved, says Kayleigh Tanner. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Intimidation Elimination (May 14)
Bullying isn’t isolated to the playground. More organizations are acknowledging a need to address bullying that occurs in the workplace, including plans to prevent it from happening in the first place.
Training Magazine,  ©2014 Lakewood Media Group

Are you employing a corporate psychopath (Nov 13)
Psychologists report that 1% of the general population are psychopaths and lucky for most of us the violent ones tend to end up in secure institutions. However research now shows that they are increasingly showing up in less secure institutions like the corporate workplace where they can be anything from 1% to 3.5% of the senior management population.
©2013 HRZone

Shadow side of personality - there's more to it than corporate psychopaths (Mar 14)
Almost everyone has come across a smooth-talking, back-stabbing political operator at some stage in their career and there is something slightly thrilling about the idea that he or she may have been a genuine psychopath, rather than just a bit of a git.
©2014 HRZone

Corporate psychopaths and mental health (Apr 14)
In the working world, corporate psychopaths can be detrimental because their actions can ride rough shod over the feelings, rights and emotions of others in the workplace, and this can create a toxic, hostile environment marked by bullying and high levels of conflict. Because of this, the long-term mental health of other employees can suffer dramatically.
©2014 HRZone

7 Tools for Creating Visual Presentations that Engage (Mar 14)
In this eBook, seven tools will be introduced so you can up level your presentations, either within PowerPoint or outside of it. These tools will enhance the delivery of your content and minimize distraction via multitasking or the backchannel.
©2014 Tom Bunzel

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Selling and Marketing Education
None this month

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Learning Methods

Why Blooms Digital Taxonomy Matters (Apr 14)
No matter how experienced you are in designing training programs, a look at the new Bloom’s Digital Taxonomy will help you determine how best to construct blended learning, says Jennifer Hofmann.  Learning and Development Blog, ©2014 ASTD

When Remembering Really Matters - Learning Strategies for Long-Term Retention (Apr 14)
How confident are you that learners really remember what they learn from training delivered in your organization? When a week or a month has passed, how much of what they learned can they recall? ©2014 Bottom-Line Performance

Is Your Learning Lens Mechanic or Organic? (May 14)
Peter Talmers explains why your answer to this question may be the best predictor of your learning strategy’s success. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Overcoming the Forgetting Curve (Apr 14)
If your goal is to produce long-term retention, and if your goal is to produce behavior change, then what you do after training is more important than what you do during training.
Learning Solutions Magazine, ©2014 eLearning Guild

Learning to Change (May 14)
Remembering and forgetting. Donald H Taylor asks how long will it take to change how we train? Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Networked Learning (May 14)
Euan Semple explains why he thinks learning is changing for the better – and forever. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

From Training Course to Change Campaign (May 14)
Toby Harris explains how to define the right problem and design the complete experience. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Accelerated Learning - Learning That Sticks and Impact by Design (Apr 14)
Accelerated learning (AL) is not about using music in training, having posters in the room, or playing games—even though you may find those things in any given program designed using AL principles. Accelerated learning is a systemic, integrated methodology that supports instructional designers, facilitators, trainers, and organizational development (OD) practitioners in creating processes and programs that have impact on their learners and on the systems in which they work and live. Learning and Development Blog, ©2014 ASTD

What Does It Mean to Be Agile? (Apr 14)
Using an agile project-management approach, a team builds their deliverables in small increments, releases usable training frequently, and uses those releases to collect feedback early and often. Successive approximation, aka iterative development, is central to agile methodology. It’s how you proactively gather feedback and, yes, changes, so you can further improve your product."
Learning Solutions Magazine, ©2014 eLearning Guild

Visual Mapping Guides Content Conversion and Repurposing (Apr 14)
It is very beneficial to visually map out the existing course and the conversion requirements to increase the effectiveness and organization of the process (and to reduce the designer’s frustration levels).
Learning Solutions Magazine, ©2014 eLearning Guild

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Transfer of Technology-Supported Training Model (Apr 14)
Many of the principles behind the transfer of face-to-face training hold true for the transfer of e-learning, although how they are executed may vary significantly depending on the training delivery platform. The Transfer of Technology-Supported Training Model found below represents a combination of factors supported by research on face-to-face training that can applied to e-learning, and factors supported by research on the transfer of e-learning. ASTD Links, ©2014 ASTD

An Argument for E-Templates (Apr 14)
According to industry estimates, the typical amount of effort required to develop an e-learning course with average interactivity is about 184 hours for every finished hour of content. Here's an approach to find innovative ways to shave some time from this estimate—without decreasing the quality and effectiveness of learning. ASTD Links, ©2014 ASTD

Four Steps to Successful Global eLearning - On Time, Under Budget, Above Expectations (Apr 14)
When you need training materials for a global workforce, success starts with preparing global-ready content, and you can ensure it by leveraging partners and tools that can help you automate and streamline the global training-development process all along the way.
Learning Solutions Magazine, ©2014 eLearning Guild

Frequently Encountered E-Learning Traps (Apr 14)
What to look out for. ASTD Links, ©2014 ASTD

Challenges and Considerations of Responsive E-learning Development (May 14)
Alan Samuel delves into a daunting subject, to help set you on the right track. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Scenario-Based Learning (May 14)
Binnaz Cubukcu explores the largely untapped and interactive possibilities that occur when e-Learning meets hands-on experience. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Mobile Education eBook (Mar 14)
Lessons from 35 education experts on improving learning with mobile technology. ©2014 Studio B Productions, Inc

Why Should You Care About Mobile Learning (Mar 14)
To be sure, mobile learning has been quite the buzz in the industry for the last year. But one comment that I hear frequently is, "Yeah, mobile learning sounds interesting, but I'm not sure if it will catch on in my company—soon, in the future, or ever." Learning Technologies Blog, ©2014 ASTD

Gamifying Your Instruction (Mar 14)
This covers Getting Started, 10 Best Practices for Implementation, and Eight Game Elements to Make Learning More Intriguing. Learning Technologies Blog,
©2014 ASTD

Putting Together Your Serious Game Development Team (Apr 14)
There is truly much more to learn about game design and development: technical details, techniques, mechanics, modeling, graphics, just to name a few specifics. The foundation of your success is the team that you build and the collaborative group dynamics that develop between the members.
Learning Solutions Magazine, ©2014 eLearning Guild

Gamification, According to Endorphins (Apr 14)
Take advantage of the powerful role of endorphins when you’re creating an eLearning game. Endorphin stimulations aren’t limited to a marathon or some spicy chicken tikka masala. When your learners are producing endorphins during your eLearning game, they’re learning better and remembering more—which leads to improved job performance and success.
Learning Solutions Magazine, ©2014 eLearning Guild

Back with a Bang (May 14)
Interactive video is back – renamed Interactive Film – and this time it means business. James Cory-Wright explores how this exciting movie-like experience can best be deployed in today’s learning environment. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

25 tips for performance support (Dec 13)
The third LearningNow of 2013 explored the importance of performance support and how it can be integrated into workplace learning to improve the impact of training programmes.
©2014 Epic and Towards Maturity

Hands-Free Performance Support (Apr 14)
For employees who don’t work behind a computer, Google Glass—a hands-free device with access to the Internet, videos, and chat functions—can offer just-in-time performance support. T+D, ©2014 ASTD

Big Data and Performance Support (Apr 14)
Organizational learning agility currently provides the learning industry a singular opportunity to contribute in a way and at a level we have not heretofore been privileged to do.
Learning Solutions Magazine, ©2014 eLearning Guild

Avoid These 10 Pitfalls of Virtual Classrooms (May 14)
Virtual classrooms can be an effective, even cool, alternative to traditional classroom training, but they require the same strategizing and planning as any other technique. Chief Learning Officer,
©2014 Media Tec Publishing

Finding the Right LMS Fit (Apr 14)
Are you tasked with selecting a learning management system for your organization’s training needs? Here’s what you need to know to find the perfect solution. T+D, ©2014 ASTD

Get Real About Selecting an LMS (May 14)
Organizations often fail to define what they need their new learning management system to do before buying it, leading to dissatisfaction with the vendor and additional customization costs after the purchase.
Training Magazine,  ©2014 Lakewood Media Group

Can Open Sourcing Break the Log-jam in the LMS Market (May 14)
Inside Learning Technologies & Skills caught up with Richard Wyles, CEO at Totara LMS. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

10 Ways to Fall Back in Love with your LMS (May 14)
Corporate learning is littered with stories of failed LMS relationships. Stephen Walsh shows how to bring back the romance. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Social Media for Learning
None this month

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Case Studies and Projects

Outstanding Training Initiatives (May 14)
This year, Training magazine required all Hall of Famers to submit an Outstanding Training Initiative that would be shared with our readers throughout the year. Here are the details of IBM and Deloitte’s submissions. Training Magazine,  ©2014 Lakewood Media Group

The Rise of the Employee App Store (May 14)
Qualcomm’s Internal App Store has proven an effective way to embrace diversity and reach new learners – as we discovered on meeting Geoff Stead, the company’s Head of Mobile Learning. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Cultivating a Learning Vendor Community to Drive Impact (Apr 14) plus charts
This session covered how to define a vendor collective; identify what conditions need to be present for a vendor collective to be successful; create a community of learning within the vendor collective; and measure the impact of the vendor collective. CLO Spring Symposium

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Measuring Education Value

Bad Measurement Affects Training Impact (May 14)
Lack of resources, management support and an inability to bring data together from different sources prevent CLOs from deploying effective measurement processes. Chief Learning Officer, ©2014 Media Tec Publishing

Adoption is the New ROI (May 14)
Vincent Belliveau takes careful measure of current measurement methods and concludes that adoption is the new ROI. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Measuring the Success of Learning Outcomes (May 14)
Poushali Chatterjee highlights some of the models that can be deployed to evaluate learning effectiveness and measure ROI. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Big Data, Scrap Learning....and Instant Insights (May 14)
Big Data is dominating the business press because it offers a new way to provide organisational leaders with insights about their operations, how to reach more customers, and how to build competitive advantage, says Andy Chandarana and Christine Lawther. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Processes/Managing Costs/Outsourcing

Where's the Price Tag? (May 14)
Peter Gray delves into the thorny question of why learning technology suppliers seem so reluctant to provide up-front prices. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

To Outsource or Not to Outsource Learning - A Discussion From a Left- and Right-Brain Perspective (Apr 14) plus charts
This session covered when outsourcing works and when it doesn’t, the stress points and what it takes to make this decision; the key drivers to learning outsourcing by examining recent global trends; which inhibitors to outsourcing are driven by left- and right-brain decision-making; common myths about outsourcing; and best practices for a successful outsourcing partnership. CLO Spring Symposium

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Skills Gap/Technical Certification

Earning...Issuing...Displaying... (May 14)
Mozilla’s Doug Belshaw replies to some FAQs about Open Badges. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Special Interest Groups

E-Learning from the 2013 Business Survey (Apr 14) plus charts
Mike Dowsey described what the survey said about e-learning usage within the membership and compared it with the 2011 Business Survey results where possible.
E-Learning and Virtual Classroom SIG, April 22

Business Survey Results and Impact on Training Organizations (Apr 14) plus charts
There are many options on how to run your education business. Which ones are the most successful? How do other training teams define their strategy or setup their delivery function? In this session Dirk Braune shared the latest 2013/14 business survey results covering key areas of education businesses. He reviewed different approaches around the organizational setup of training teams, and their financial achievements in terms of revenue, margin and expenses.  Training Metrics and Benchmarking SIG, April 23

Cloud-Based Certification Exam (Apr 14) plus charts
Google Apps are used by over 5 million businesses worldwide. Managing a Google Apps domain is the job of an Administrator. Google needed a scalable certification program to acknowledge qualified Google Apps Administrators and grow the Google Apps ecosystem, ultimately to improve the end user experience in Google Apps. Instead of writing a multiple choice exam, Google decided to use the application programming interfaces (APIs) of Google Apps to create and deliver a performance based exam. Apps Admins are given a live Google Apps domain with a set of problems and they are asked to solve them in a 2-hr window. Admins troubleshoot problems and configure the domain to a given set of scenarios. The exam is machine graded on the fly using the APIs. Gary Fluitt demonstrated how they developed their "Examinator" application using publicly available tools and infrastructure that can be replicated for other programs. Certification SIG, April 25

Sales and Marketing from the 2013 Business Survey (Apr 14) plus charts
Mike Dowsey reported what the survey says about sales and marketing activities within the membership. There was a lively discussion. Sales and Marketing SIG, April 29

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And, Finally.....




The Five Stages of Innovation

1.    People deny that the innovation is required.

2.    People deny that the innovation is effective.

3.    People deny that the innovation is important.

4.    People deny that the innovation will justify the effort required to adopt it.

5.    People accept and adopt the innovation, enjoy its benefits, attribute it to people other than the innovator, and deny the existence of stages 1 to 4.

©AC 2005. Inspired by Alexander von Humboldt's 'Three Stages Of Scientific Discovery', as referenced by Bill Bryson in his book, 'A Short History Of Nearly Everything'.

Not applicable of course to courageous early adopters of innovation everywhere.

Early adoption of innovation might not be natural to everyone - but it is an option worth considering, especially if you have a feeling that the present situation can be improved.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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