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CEdMA-Europe Members' Newsletter - August 2014

 

Welcome to the August edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

14-15 Oct 2014 - CEdMA Europe Autumn Conference "What Customers Want - Social, Informal and 70:20:10?" at the Bristol City Centre Marriott. For attendance, contact your member main contact or mike@dowsey.net.

November 4 and 5, 2014 - CEdMA Fall Conference at the Babson College Conference Centre in Wellesley, MA. Save the date!

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Recent Articles from the Education and Training Press

 
 


Reviews and Current Trends

Trendlines (Jul 14)
Elearning!, .©2014, B2B Media Co

Mobile Learning in the workplace (Jun 14)
Practical perspectives on implementing mobile learning.
©2014 Towards Maturity

Tech Headlines for July 2014 (Jul 14)
Learning Circuits,
©2014 ATD

Transforming Learning Organizations with System Thinking (Jul 14)
Many companies still struggle elevating the quality of their learning strategies. And with corporate commitment to reduce costs during economic uncertainties, corporate learning investments are being threatened.
©2014 Training Industry

Survey Identifies Top Challenges for Learning and Development Teams (Jul 14)
Learning specialist Hemsley Fraser has identified what it calls "the top business challenges" that the L&D profession needs to address, after questioning 200 L&D practitioners, across the public and private sectors.
©2014 Training Industry

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Training Manager/Director Development

Corporate Training's Rising Importance (Jul 14)
Employee training and development is an important aspect of an organization’s growth initiatives. After all, it’s the talent that actually makes the difference, even more than the policies and strategies. Without proper talent training, an organization cannot expect to charter the previously unexplored paths of growth. With competition becoming tougher, it is only reasonable to expect the growth of corporate training. ©2014 Training Industry

Perspectives, Priorities and Prosperity (Aug 14)
Measuring learning investments’ impact provides keys to value creation, Chief Learning Officer, ©2014 Media Tec Publishing

Enable Business Goals through L&D (Jul 14)
Six ways to accelerate performance and strategy with your L&D expertise. Training Magazine, ©2014 Lakewood Media Group

Who Gets Your Development Dollars? (Aug 14)
Traditional development focus neglects fi rst-line managers, says Josh Bersin. Chief Learning Officer,
©2014 Media Tec Publishing

Listen Fast and Learn (Aug 14)
Few can handle the new ‘less is more’ information reality, Chief Learning Officer,
©2014 Media Tec Publishing

Choose - Respond or React (Aug 14)
Focus on the big picture, not petty arguments, Chief Learning Officer,
©2014 Media Tec Publishing

8 Ways to Create a Culture of Learning (Aug 14)
How can HR or learning professionals create a work environment where everyone is encouraged to learn — and to teach? Human Capital Insights,
©2014 Media Tec Publishing

If Culture Is Key, How Can Training Help? (Jul 14)
Learning is an irreplaceable component in defining an organization’s culture to support the innovation, market adaptation, and employee engagement necessary for success. Training Magazine, ©2014 Lakewood Media Group

Motivation and Empowerment as Key Aspects of Training (Jun 14)
The traditional training model is dead! Long live training! This may be true, says Stephan Atsou – but not unconditionally. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

How to Nurture an Entrepreneurial Culture (Aug 14)
The ability to generate, vet and bring new ideas to fruition may be one of the saving graces for companies looking to grow and thrive in the current economy. Chief Learning Officer,
©2014 Media Tec Publishing

Engagement and Collaboration - Top Learning Investment Objectives (Jul 14)
Most companies are betting that their learning/training investment in both engagement and collaboration will pay off big in innovation and profits for the enterprise. Elearning!, .©2014, B2B Media Co

Five Key Psychological Tips for Engaging Learners (Jun 14)
Lucy Standing focuses on how to engage people once you have them ‘ready to engage’ with a learning intervention. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Start with Why (Jul 14)
The key to developing engaging education lies in first establishing the motivation to learn. Training Magazine, ©2014 Lakewood Media Group

Engaging Training Participants (Jul 14)
Research shows that the more closely the subject matter is related to a participant’s job, the higher the levels of engagement, retention, and post-classroom application. Training Magazine, ©2014 Lakewood Media Group

Building Learning Solutions for Generation C (Jun 14)
Jonathan Archibald shares his experience of meeting the needs and expectations of the connected employee. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

On Big Learning Data (Jul 14)
Overall, we see big data as the ability to analyze, compare, and slice enormous streams of data—primarily by-products of the digital age. Therefore, what makes big data "big" is looking at a vast number of data elements across a volume of incidence—not just one person, but thousands of people, for example. LINKS,
©2014 ATD

Big Data - Recommendations for Learning Leaders (Jul 14)
Customer data, employee data, operational data, financial data—information is gathered in every function of organizations worldwide. And that information creates questions: How do we capture all of it? How do we store it and make sense of it? How do we discern the important insights data hold? How do we use data to create competitive advantages? And how do we leverage big data to drive vibrant, responsive, relevant learning programs that engage employees and contribute to better organizational performance? LINKS,
©2014 ATD

Make Sure Big Data Adds Up (Jul 14)
The science of data collection is meaningless without the art of interpretation. Training Magazine, ©2014 Lakewood Media Group

The Analytics Big Bang - Infographic (Jul 14)
Predictive analysis reaches critical mass as big data and new technologies collide.
©2014 ATD

Lights... Camera... Interview (Jun 14)
Mark Copeman explains how to conduct the best possible interview with a subject matter expert. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Playing for the Same Team (Jul 14)
While independent contractors often pinch-hit for employees in the corporate world, they don't always receive the same training as the rest of the team. It can make a big difference. Training Magazine, ©2014 Lakewood Media Group

Retired, But Not Forgotten (Jul 14)
Three ways to keep institutional knowledge,
Technology Enabled Learning Excellence, ©2014 HR.com

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Selling and Marketing Education

Transform Subscription Management into Greater Revenue and Renewal Rates (Jul 14)
This webinar discussed best practices to build and deliver a revenue-generating subscription business; How to create a predictable revenue stream using subscriptions; and How to increase customer loyalty and “stickiness”. It also included a case study from Christine Souza, AppDynamics. ViewCentral Webinar, Jul 17, 2014

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Learning Methods

Once upon a time in Training (Jul 14)
Employees not grasping your trainers’ lessons? The content may need a kick-start from storytelling. Illustrative anecdotes go a long way to helping learners get the point. Training Magazine, ©2014 Lakewood Media Group

What is Pervasive Learning? (Jun 14)
While focusing on a holistic approach to employee development Sahana Chattopadhyay ponders the question… Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Is Now the Time to Move on MOOCs? (Aug 14)
Massive open online courses have the corporate learning world all abuzz. But are MOOCs a moot point? Human Capital Insights,
©2014 Media Tec Publishing

Voice Lessons for the Instructional Designer (Jul 14)
Learners prefer facilitated training—the personal touch. Adopting a persona when writing content can help an instructional designer make self-directed eLearning more personable. Create a persona whose voice your learners will respond to, whether as colleague or as guide! Learning Solutions Magazine, ©2014 eLearning Guild

Writing So the Brain Understands (Jul 14)
Much of what we communicate in eLearning and other kinds of teaching relies on the written word. Many instructional designers worry that learners may be poor readers and so try to “write down to their level.” Is this the right approach? Is reading ability even a problem? Or is the problem our approach to writing? Here are some guidelines that may surprise you. Learning Solutions Magazine, ©2014 eLearning Guild

Reconciling ADDIE and Agile (Jul 14)
Many instructional designers know and use the linear ADDIE approach to development projects. At the same time, many are also aware of agile methods that offer significant flexibility and facilitate changes. Does a designer have to choose one or the other? Not really—and this article explains why. Learning Solutions Magazine, ©2014 eLearning Guild

Taking Control of On-the-Job Learning (Aug 14)
Learning efforts are increasingly moving toward informal, on-the-job interventions, but how can learning practitioners get more hands-on to maximize the return on those experiences? Chief Learning Officer,
©2014 Media Tec Publishing

The Knowledge Management Genius of Amazon.com (Jul 14)
How does Amazon.com so effortlessly connect “zillions” of people with “zigabytes” of product information? The answer, in part, is through using advanced knowledge-management (KM) techniques. In the eLearning field, we can learn a lot from how Amazon approaches the relationship between customers and information. Learning Solutions Magazine, ©2014 eLearning Guild

The Knowledge Sharing Journey - Infographic (Jul 14)
©2014 ATD

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Learning
Technology

Improve Employee Performance (Jul 14)
With blended performance solutions, Technology Enabled Learning Excellence, ©2014 HR.com

Tech Tools for Training (Jul 14)
Facilitating with mobile apps can help you deliver stronger, more interactive training. T+D, ©2014 ATD

Digital Content Delivery Platforms (Jul 14)
Digital content delivery platforms (i.e., e-readers) have taken root in personal and educational settings, with some users preferring e-books, e-journals, and other digital content for both leisure and academic pursuits. However, the frequency with which these platforms are being used in corporate settings and the approaches that organizations are taking toward their use remain relatively unknown.
©2014 VitalSource Technologies

Creating Legendary E-learning (Jul 14)
A How-To Guide on creating e-learning content without programming. Elearning!, .©2014, B2B Media Co

The Effect of the New E-Learning on Soft Skills Training (Jul 14)
To understand the “new” e-learning, and the excitement it brings to soft skills training, we need to understand where e-learning has been. T+D,
©2014 ATD

Designing Words That Work in eLearning (Jul 14)
Words are a pillar of good design, and like any other part of the designer’s job, it takes work to make them effective. But the work need not be drudgery. You have an excellent laborsaving tool at your command, and in this article you will find great suggestions for using it! Learning Solutions Magazine, ©2014 eLearning Guild

Responsible Responsive e-Learning (Jun 14)
To achieve a positive response from learners, Alan Samuel advocates absolute consistency across all manner of devices within the L&D spectrum. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Why Responsive Design? (Jul 14)
Our audience, the consumers of our e-learning, more than likely be consuming content on various devices with various screen sizes and resolutions. Elearning!, .©2014, B2B Media Co

Project Management and E-Learning (Jul 14)
MORE is worse,
Technology Enabled Learning Excellence, ©2014 HR.com

How Much Does It Cost to Build an E-learning Course? (Jul 14)
This is a question that everyone usually gets asked when they set out to build an e-learning course, but it’s not an easy one to answer. Elearning!, .©2014, B2B Media Co

Mobile Technology (Jul 14)
The missing link for employee engagement, Technology Enabled Learning Excellence, ©2014 HR.com

M-Learning Reaches a Tipping Point (Jul 14)
Thanks to tablets and smartphones, e-learning can be freed from office computers. Elearning!, .©2014, B2B Media Co

Challenging the Infinite Monkey Theorem - Mobile Performance Support (Jul 14)
We’ve been facing a problem with mobile. We’ve been concentrating on delivery of training rather than support of performance. Here’s a suggestion to stop this cycle by introducing strategies that focus on using performance tools with mobile devices rather than delivering training through mobile devices. Learning Solutions Magazine, ©2014 eLearning Guild

Selling Performance Support (Jul 14)
Selling performance support comes with unique challenges, says Marc Rosenberg. Whether you are just getting started or have some performance-support experience under your belt, here are ten approaches to employ when planning to sell a performance-support project. Learning Solutions Magazine, ©2014 eLearning Guild

Streaming Video (Jul 14)
For effective employee engagement,
Technology Enabled Learning Excellence, ©2014 HR.com

Six Keys to Delivering the Perfect Online Presentation with Video (Jul 14)
A blueprint for using video to engage an online audience. 
©2014 DemandGenReport

5 Critical Success Factors for Virtual Training Design (Jul 14)  plus deck and
101 Tips to Motivate the Virtual Learner (Jan 14) and Virtual Classroom Tool Design Basics - A Virtual Engagement Primer (Jan 14)
In the first of a series of three webinars, Jennifer Hofmann of InSync Training described the blend of delivery methods designed to maximize learning and what training content is best delivered in a live, virtual format. GoToTraining Webinar, Jul 30, 2014

Trending in the virtual classroom design space are two concepts: how to 'flip the classroom' to maximize valuable collaboration time, and how to apply the latest thinking with regards to Bloom's Taxonomy to determine how best to delivery content in this new environment.

This session will examine both of these concepts and their relationship to the virtual classroom. The application of these concepts will help make your sessions as impactful as possible, while taking advantage of your technology investments by focusing on what content is best delivered through a virtual classroom and other learning technologies, and how flipping the classroom is a natural consequence of good design.

- See more at: http://www.hr.com/en?t=/webcasts/archived&start=60#sthash.aJKbvXe8.dpuf

Trending in the virtual classroom design space are two concepts: how to 'flip the classroom' to maximize valuable collaboration time, and how to apply the latest thinking with regards to Bloom's Taxonomy to determine how best to delivery content in this new environment.

This session will examine both of these concepts and their relationship to the virtual classroom. The application of these concepts will help make your sessions as impactful as possible, while taking advantage of your technology investments by focusing on what content is best delivered through a virtual classroom and other learning technologies, and how flipping the classroom is a natural consequence of good design.

- See more at: http://www.hr.com/en?t=/webcasts/archived&start=60#sthash.aJKbvXe8.dpuf

Trending in the virtual classroom design space are two concepts: how to 'flip the classroom' to maximize valuable collaboration time, and how to apply the latest thinking with regards to Bloom's Taxonomy to determine how best to delivery content in this new environment.

This session will examine both of these concepts and their relationship to the virtual classroom. The application of these concepts will help make your sessions as impactful as possible, while taking advantage of your technology investments by focusing on what content is best delivered through a virtual classroom and other learning technologies, and how flipping the classroom is a natural consequence of good design.

- See more at: http://www.hr.com/en?t=/webcasts/archived&start=60#sthash.aJKbvXe8.dpuf

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Social Media for Learning

How to Serve Up Better Systems Training (Jun 14)
Annar Ramji delves into the social side of business systems and champions the cause of collaborative learning. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Case Studies and Projects

Case Study - It is Bigger than Big Data (Jul 14)
For most T&D organizations, their big data are just data. At Grant Thornton, in the last 12 months alone, we gathered more than 750,000 evaluation question responses. Add that to our LMS, HR, and T&D financial data, and it is clear that we are not suffering from a lack of data. Our challenge, however, was to transform this big data into big insights and to do that, we needed both a strategy and a tactical plan. This case study shares the Grant Thornton journey as we transformed our measurement and along the way, recognized that it is "bigger than big data."
LINKS, ©2014 ATD

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Measuring Education Value

Show Real Impact with Learning Analytics (Jun 14)
Data is key, says Infor’s Kenneth Fung – and middleware makes it accessible. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Processes/Managing Costs/Outsourcing

Understanding the True Cost of Content Development (Jul 14)
There are a myriad of challenges that organizations face when developing content. With so many different variables to take into consideration and the accumulation of hidden costs, it’s difficult to accurately calculate the true cost of content development. However, all is not hopeless. Organizations can be proactive and implement strategies to more effectively manage the content creation process. ©2014 Pearson

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Skills Gap/Technical Certification

The current Skills Gap Debate (Jul 14)
Fact, fiction or sign of labor market challenges, Technology Enabled Learning Excellence, ©2014 HR.com

Unlocking Open Badges Power for the Enterprise (Jul 14) plus deck
This webinar covered what is the value of standardized open badges for professional learning and development in organizations; what is enterprise-class badging and how can it help to ensure brand integrity in the digital media for professional learning businesses; and how can badging help professionals share their achievements on LinkedIn in a way that is verified and credible. Training Industry Webinar, Jul 17, 2014

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Special Interest Groups

Measuring Training Effectiveness Beyond Level 1 (Jul 14) plus deck
Lauren Thibodeau, IBM, introduced the topic then called on Kristine Kukich of Oracle who described “Beyond Smile Sheets – Gathering Information in Levels 2, 3 and 4”. Training Metrics and Benchmarking SIG, Jul 23, 2014

eBook Solutions - Adobe DPS at Genesys (Jul 14) plus deck
Franz Obermeier of Genesys explained why they selected Adobe DPS as their eBook solution and provided an overview of the system capabilities and the processes they use. There were several questions and answers during the session, as well as in the chat. e-Learning and Virtual Classroom SIG, Jul 29, 2014

Members' Most Successful Education Marketing Programs (Jul 14) plus deck plus a short sequence from the Dec 13 CEdMA Europe Workshop
Mike Dowsey quoted the recent business survey in which the most used programs were email campaigns, education services webpages/portal, corporate/public webpages, internal marketing to corporate sales, and social media. Barbara O’Brien of Red Hat and Joe Cannata of Brocade described their activities in the last two aforementioned, respectively. There was a lively discussion. Sales and Marketing SIG, Jul 30, 2014

Increasing Certification Adoption and Marketing (Aug 14) plus deck plus a short sequence from the Dec 13 CEdMA Europe Workshop
Joanne Coleman of Netsuite led a panel discussion which also included Sue Martin of SAP and Peter Manijak of Acquia. There were also contributions from attendees. Certification SIG, Aug 1, 2014

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And, Finally.....

 

 

 


The Mobile Phone Story (assumptions, authority, control, the risks of modern communications and technology, privacy, security, identity theft, and so on)

Several men were in a golf club locker room.

A mobile phone rings.

"Yes I can talk," says the man answering the call, "You're shopping are you? That's nice."

The listening men smile to each other.

"You want to order those new carpets? Okay.. And they'll include the curtains for an extra five thousand?.. Sure, why not?"

More smiles among the listeners.

"You want to book that week on Necker Island?.. They're holding the price at twenty-two thousand?.. Sounds a bargain.. You want a fortnight?.. If that's what you want honey, okay by me."

Smiles turn to expressions of mild envy.

"And you want to give the builder the go-ahead for the new conservatory? Seventy-five thousand if we say yes today? Sounds fair.. sure, that's fine."

The listeners exchange glances of amazement.

"Okay sugar, see you later.. Yes, love you too," says the man, ending the call.

He looks at the other men and says, "Whose phone is this anyhow?"

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Feedback, please!

 
 

I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director
CEdMA-Europe
mike@dowsey.net

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