CEdMA-Europe Members' Newsletter -
Jun 2015


Welcome to the Jun edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

CEdMA Europe half-day Workshop, Wed 10 Jun 1300-1700 BST, “Media and Communications Workshop for IT Training Organisations” at The British Computer Society (BCS) in London. "Working with the media can be troublesome and IT Training can rarely get a mention. However, following a few simple principles can help our organisations gain traction with both trade and national media. The workshop will also consider how we can use communications methods to improve our internal stakeholder engagement and gain visibility of training departments within our own organisations." Here's the printable agenda.

Sales and Marketing SIG, Tue Jun 23, "Leveraging Successful Sales Models", Khalid Shaikh, Time 11am-12pm Eastern, Session Number 790 077 445, password sig2015. "Are you challenged with who sells Education and how much is sold? This session will discuss the various selling models that serve both transactional and more complex Education sales opportunities. We will address the selling driven by the field Account Execs or Services Sales Reps, as well as the use of Education Telesales Reps and Education Solution Consultants, and what constitutes the winning combination, whether you are working in an on premise or SaaS-focused technology company."

Certification SIG, Fri Jun 26, with a fast-paced hour with four favored topics (or in other words, Speed Dating with CertSig!), Time: 12-1pm Eastern, Session number: 799 736 646, password: sig2015. The topics are:

  • Re-Certification rules - what are programs doing?

  • Reciprocal Programs - or let's scratch backs

  • Biggest security concerns today (and can you sleep?)

  • Registries - what are programs doing today?

New Special Interest Group - The Subscriptions SIG has been set up and 29 members have been added. The first meeting will take place very soon when all CEdMA members will be invited. Here is a short description of the scope.

Today, so many never-considered products and services are now available through subscription. This myriad has driven the definition of a subscription through rapid evolution in recent years and as a result the models, attributes and metrics that define, drive, and measure successful subscription businesses have coalesced and, through visionaries like Tien Tzou, have been rigorously refined and tested. The subscription model applied to training offers great benefit well beyond the financial and administrative. The purpose of this Special Interest Group is to leverage what is known of successful subscription models in general so that we may become The Thought Leader in Training as a Subscription. The activities will be:

  • Research:
    • Examine the models, attributes, and metrics of successful subscription businesses.
    • Determine which models, attributes, and metrics can be directly applied to Training as a subscription and which must be modified or eliminated and which, if any, are missing.
  • Hypothesis:
    • Define, publish and prescribe the models, attributes, and metrics for building a successful subscription training business.
  • Experiment:
    • Design a mechanism and process for training businesses and organizations to submit case studies resulting from using our prescription.
  • Analysis:
    • Design a process for analyzing the case studies and modifying the hypothesis.

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Recent Articles from the Education and Training Press


Reviews and Current Trends

9-Grid™ (Apr 15)
9-Grid is a leading market analysis model for Next Generation HR and Learning:

Talent Management Systems
Learning Management Systems
Authoring Tools
Bespoke E-learning Development

© 2015 Fosway Group Limited

The Learner Voice Series and Summary of Part 2 (May 15)
The Learner Voice series aims to help L&D leaders challenge their assumptions about workplace learning and to identify new opportunities to connect with and engage their staff. ©2015 Towards Maturity

Towards Maturity Learner Voice 2 (May 15)
5,700 staff provide their perspective on how they are really learning in the private and public sector workplace.
©2015 Towards Maturity

Towards Maturity Learner Voice 1 (Apr 15)
2000 staff provide their perspective on how they are really learning in the private sector workplace.
©2015 Towards Maturity

Rich Media Infographic (May 15)
©2015 Allencomm

Women in eLearning - Language, Gender Equality, and Leadership (May 15)
Language is powerful, and context is important. Carefully choosing our words and how we use them can directly impact the quality of gender-relations. But language goes far beyond the way it shapes interactions; it shapes the way we think. Here are some thoughts on labeling behaviors, not persons, and the role of leaders.
Learning Solutions Magazine, ©2015 eLearning Guild

Why Corporate Learning Fails (May 15)
2 reasons,
Technology Enabled Learning Excellence, ©2015 HR.com

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Training Manager/Director Development

How to Get Started Training Your Customers (Mar 15)
This webinar covered how to diagnose your current maturity level, how to decide which course to develop first, what roles a training team should have, what role to hire first, how to measure the effectiveness of training, and other things to consider when just starting out. ServiceRocket Webinar, Mar 31, 2015

How to Train Customers when your Software Changes Every Week (Apr 15)
The gap between software release cycles and training curriculum updates is a potential disaster for SaaS, cloud-based enterprise software companies who rely so heavily on renewal for their business model to work. This webinar covered several techniques for developing training and keep it (mostly) current even though your software changes every week. ServiceRocket Webinar, Apr 21, 2015

Taking Care of Business (May 15)
Workplace learning has risen to the top of many business leaders’ to-do lists. While this is most L&D practitioners’ dream, it comes at a price: the need for “accountability.” Training Magazine, ©2015 Lakewood Media Group

Why Your Company Needs a Learning Culture (Jun 15)
Building a learning culture is not easy, but it is necessary to close skills gaps and minimize the talent management woes that plague so many organizations. Chief Learning Officer, ©2015 Media Tec Publishing

The Role of the Future in Training and Development Today (May 15)
A focus on the future is about building competence in an organization in the context of careers, strategic planning, and vision. Training Magazine,
©2015 Lakewood Media Group

Be a Chief Inspiration Officer (Jun 15)
Focus on retention and engagement as much as skill development, says Josh Bersin, Chief Learning Officer, ©2015 Media Tec Publishing

Virtual Leadership - Closing the Distance (May 15)
Many of the skills trainers already use in creating a successful classroom experience are applicable to overcoming the challenges leaders face in a virtual environment. Training Magazine,
©2015 Lakewood Media Group

Present your Business Case Using your Voice (May 15)
With practice (the more the better), your improved vocality can make a big difference in both training and workplace effectiveness. Training Magazine,
©2015 Lakewood Media Group

Developing Learning Leaders (May 15)
The most gifted trainers still need to be nurtured into leaders. Is your company giving trainers what they need to blossom into leaders? Training Magazine,
©2015 Lakewood Media Group

Leaders versus Trainers (May 15)
“Leaders lead and trainers train” is the conventional approach, but some companies find there’s no better teacher than an executive who can speak from direct experience. Training Magazine,
©2015 Lakewood Media Group

The Accidental Training Manager (May 15)
Trainers often have to do more than design and facilitate successful training programs—they have be effective project managers as they oversee the overall process. Training Magazine,
©2015 Lakewood Media Group

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Selling and Marketing Education

Your Good Leads Are Dying (May 15)
Here's why, and how to fix it.
©2015 Corporate Visions

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Learning Methods

Model Learning (May 15)
Lean, Six Sigma, and ADDIE can be a match made in training heaven—the first two maximize value by eliminating waste and minimizing variability, while the other provides a blueprint for the development of training. Training Magazine, ©2015 Lakewood Media Group

The Forgetting Curve (May 15)
How to improve learners’ retention ability, Technology Enabled Learning Excellence, ©2015 HR.com

Rise of the TEL Plan (May 15)
Make way for the lifelong learning we’ve long talked about, Technology Enabled Learning Excellence, ©2015 HR.com

Mentored Tasks - Support Learners Where They Are (May 15)
Supporting today’s agile organization with training solutions alone is difficult. And while instructor-led training, eLearning, and blended solutions will continue to be important parts of the L&D toolkit, we also need solutions that address pressing matters and move at the same speed our businesses move. Mentored tasks may be exactly the performance support solution you have been looking for. Learning Solutions Magazine, ©2015 eLearning Guild

Decrease in Knowledge Shelf-life Makes Performance Support Mandatory (May 15)
The shelf-life of knowledge is shrinking, and at the same time the amount of knowledge is growing. Maintaining currency of the workforce’s knowledge in an organization is a constant challenge that can only be met with a combination of learning and performance support. Here are some tips to help meet that challenge at the five moments of need.
Learning Solutions Magazine, ©2015 eLearning Guild

Performance Support and Our New Content Habits (May 15)
Performance support clearly benefits from technological change. Our new mobility creates demand for shorter content and personalized learning experiences and for support to fill gaps in that content. Can learning departments keep performance support integrated with training initiatives and support the huge range of learners’ devices? Here are some thoughts on meeting this challenge. Learning Solutions Magazine, ©2015 eLearning Guild

Five Steps - Changing Paradigms from Training to Performance (May 15)
The challenge for many learning organizations today is how to change the paradigm from training to performance. This transition includes not just the traditional training organization but also senior business leaders, stakeholders, and even the average employee. Today’s article provides a case study that illustrates the first four of five steps to make this change.
Learning Solutions Magazine, ©2015 eLearning Guild

Create a Standard Performance Support Design Methodology (May 15)
While training is useful and pragmatic, there are more efficient and effective methods to enable employee performance. One of these is combining training and performance support. In this article, we outline a standard methodology for designing performance support, based on the experience of a Fortune 100 organization.
Learning Solutions Magazine, ©2015 eLearning Guild

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99 Tips for Great Custom Learning (May 15)
Learning is an integral part of our lives and can hardly be ignored. In context of Custom Learning, it means that not just the courseware, but the entire process of learning design should be great.  As a leading provider of custom learning solutions for the past 11 years, Upside Learning  has mastered the art of planning, developing, testing and implementing eLearning, mLearning and Multi-device Learning. Based on experience, here are 99 tips for Great Custom Learning. ©2015 Upside Learning

eLearning - Why Design Matters (May 15)
6 evidences that prove this claim, Technology Enabled Learning Excellence, ©2015 HR.com

eLearning - How To Motivate Learners (May 15)
Endowed Progress Effect theory; an effective way,
Technology Enabled Learning Excellence, ©2015 HR.com

Maximize eLearning Memory (May 15)
4 tips to avoid redundancy,
Technology Enabled Learning Excellence, ©2015 HR.com

Seat Time In eLearning (May 15)
5 factors to consider,
Technology Enabled Learning Excellence, ©2015 HR.com

Insider's Guide to Becoming a Rapid E-Learning Pro (May 15)
Building effective e-learning can be an exciting job, but it’s not always easy. Over the last 20 years, I’ve met with e-learning developers in diverse industries all over the world, and many tell me the same thing: They’re mostly working alone with limited resources and could use quick tips and resources to help them succeed. That’s what motivates this e-book. I’ll give you an insider’s perspective on how to get results—and become a rapid e-learning pro. © 2015 Articulate Global, Inc.

Experience API, cmi5, and Future SCORM (May 15)
The current standard for eLearning-to-LMS communication is SCORM, the Shareable Content Object Reference Model. Originally released in 2001, SCORM is rapidly becoming obsolete. Here is an update on the path to a new standard. Learning Solutions Magazine, ©2015 eLearning Guild

Smart Training (May 15)
It starts with video games,
Technology Enabled Learning Excellence, ©2015 HR.com

What Exactly Is Mobile Learning? (May 15)
Marc Rosenberg asks: How do you see mobile learning? As a context? A device? An ecosystem? Is the way you think about mobile learning inhibiting your application of it? The thought-provoking scenarios in this column may help you resolve these questions. Learning Solutions Magazine, ©2015 eLearning Guild

M-Learning - A Good Presentation (May 15)
5 best practices to present content effectively,
Technology Enabled Learning Excellence, ©2015 HR.com

Smartphone Support in Talent and HR Applications 2015 (May 15)
Hardly a provider of human capital management (HCM) software has missed the tsunami of mobile applications that connect smartphones to HCM apps in the cloud. These always-handy, "in-your-pocket" apps provide immediacy and 24x7 accessibility to both managers and employees. They join the plethora of the other mobile-enabled processes your employees use, such as customer relationship management (CRM) and collaboration.
Whatworks® Brief, ©2015 Bersin by Deloitte

Buying an LMS (May 15)
Ask these questions first!
Technology Enabled Learning Excellence, ©2015 HR.com

When Your LMS BFF Is No Longer (May 15)
Why does someone lose the love for their LMS,
Technology Enabled Learning Excellence, ©2015 HR.com

Future Shift (May 15)
The next generation of LMSs will not be based on the obsessive of pursuit of marketing novelties in the guise of features. Training Magazine,
©2015 Lakewood Media Group

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Social Media for Learning
No articles this month

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Case Studies and Projects

Microsoft's Corporate MOOC - Transforming Training to Increase Seller Engagement (May 15)
This case study describes how Microsoft designed and launched its first MOOC at a critical juncture in the company’s history. The MOOC needed to provide essential and transformative training for the worldwide sales force and enable sales personnel to engage with customers and sell using Microsoft’s new cloud-based and mobile-focused strategy. ©2015 eLearning Guild

And the Winners Are (Jun 15)
The winners from the LearningElite Benchmarking program,
Chief Learning Officer, ©2015 Media Tec Publishing

Qualcomm - A Legacy of Learning (Jun 15)
Learning has been a part of Qualcomm’s founding DNA since the 1980s, but its development efforts have not stopped or slowed down, and that’s why the company is the 2015 winner of the LearningElite.
Chief Learning Officer, ©2015 Media Tec Publishing

ADP - Learning is the Business (Jun 15)
At ADP, employee development is the foundation for the company’s business strategy.
Chief Learning Officer, ©2015 Media Tec Publishing

KPMG - Developing a Higher Purpose (Jun 15)
The KPMG Business School constantly reinvents itself to ensure employees are equipped with the skills they need to succeed.
Chief Learning Officer, ©2015 Media Tec Publishing

Deloitte Leads from the Front (Jun 15)
To become an industry leader, Deloitte created a comprehensive, hands-on learning delivery approach to develop strong individuals to push the company forward.
Chief Learning Officer, ©2015 Media Tec Publishing

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Measuring Education Value

Show Me the ROI (Jun 15)
CEOs invest in learning when they see a payoff, says Jack and Patti Phillips, Chief Learning Officer, ©2015 Media Tec Publishing

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Processes/Managing Costs/Outsourcing

The benefits of outsourced training (May 15)
Tony Willson outlines the many benefits that can be gained through outsourcing your training and offers his advice on how to get the most out of the process. TrainingZONE, ©2015 Sift Media

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Skills Gap/Technical Certification

Have you earned any Badges (May 15)
IBM launched the IBM Open Badge Program recently. But for many of you, the question on your mind may be "who cares?" If you happen to be looking for a new job as a Big Data Developer, Engineer, Architect, Data Scientist, Solution Advisor or any number of high-demand roles around the globe, I believe you will soon care deeply - your next hiring manager wants to know, says Pat Durante. ©2015 IBM

Integrating Data Forensics into the Entire Test Security Process (Apr 15)
Data Forensics has been primarily viewed as a means for detecting potential test security threats. This webinar described an expanded view of data forensics. In addition to detecting test security violations, the analysis of data is critical for protecting against test security threats, responding to test security breaches, and improving test security—thereby, reducing test security risks. The presenters illustrated how data forensics may be applied in all areas of test security using three examples of test security threats that are common to all testing programs. You can now to think about data analytics in a broader context so that statistics can be used effectively to measure and manage test security threats and risks. Caveon Webinar, 29 Apr 2015

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Special Interest Groups

Maintaining Credentials and Remote Proctoring (May 15) plus charts plus bonus charts
Sue provided insight and lessons learned on the transformation of the SAP Global Certification program to address the need for more certified current knowledge in the ecosystem in support of SAP's transition to the Cloud world. The exciting new program leverages cloud technology and remote proctoring to enable people to certify anytime, anywhere in a secure environment. Certification SIG, May 29. 2015

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And, Finally.....



Ready ... Aim ... Fire

Someone I know is a bit of a creative genius. He’s a great bloke to be around - you only have to spend five minutes with him and his creativity, ingenuity and enthusiasm will rub off on you. He looks at things in a different way - what appears to be a bit of flotsam or jetsam to me he can turn into an amazing gadget or piece of furniture.

His favorite Christmas present was his new air rifle and he was like the proverbial kid with the new toy. He’s passionate about guns (antique, modern, anything) and knows a thing or two about them having been Army Service Pistol Champion in 93, 94, 95 and 97. Whilst giving me the introductory lecture on the component parts of the air rifle followed by a lesson at shooting targets he gave me a great insight.

You may be thinking “what’s this got to do with goals, targets and opportunities” – stick with me, here’s a bit of technical background and then the answer.

Attached to his new rifle is a modern sight called an Aimpoint sight. You simply look through the sight with both eyes open, aim the red laser dot on the target and fire. Sounds easy – and even looks easy when the expert’s demonstrating - but in reality it’s not that easy for the novice to actually hit the target, as we found out.

Aiming with the Aimpoint sight is very different to an old fashioned sight. When you look through the old fashioned sight you have to line up four things before you fire – your eye, the rear sight, the fore sight and the target. This means you have to close one eye and your whole focus is on the target – you have no peripheral vision and are very vulnerable to attack from an unexpected angle. You’re also unlikely to see another opportunity to hit a more important target.

The advantages then of the Aimpoint sight (red dot) are: it’s quicker and easier to take aim and you keep both eyes open. This could be vital as it means that you can focus on your target and be aware of an attempted attack on you from the side or see a better opportunity.

Applying this to business – goals and targets are a great thing because they give us motivation, purpose and direction. They keep us moving forward and give a sense of achievement when a goal or target is achieved. The danger is if we become over-focused on one thing then we can miss other (maybe more profitable or interesting) opportunities that emerge on the way from unexpected directions.

So the moral of the story is: set goals and targets, work towards them and keep both eyes wide open to watch out for other unexpected opportunities that may present themselves.

In keeping with our Ready...Aim...Fire theme, here’s a vintage clip from Blackadder Goes Forth where he’s meeting his firing squad.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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