CEdMA-Europe Members' Newsletter -
July 2015


Welcome to the July edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

Using Training Partners SIG, Wed Jul 15, 12pm EDT

We'll cover 4 fast-paced topic in an hour:

  • Getting Training Partner Input into Content - what are the programs doing?

  • Managing a Global Training Partner Program Efficiently - what are some tips and proven practices?

  • Revenue-Generating Training Partner Programs - what has been most effective for increasing training partner revenue?

  • Reach-Based Training Partner Programs - what has been the most effective for expanding reach?

Certification SIG, Fri Jul 31, 12pm EDT

We'll cover 3 fast-paced topic in an hour:

  • Pricing - what are the factors going into the decision-making process?

  • Benefits - what are programs offering and what are people asking for?

  • Cool tools - new tools that can help a certification program.

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Recent Articles from the Education and Training Press


Reviews and Current Trends

Trendlines (Jun 15)
Elearning!, ©2015 B2B Media Co

New Products (Jun 15)
LMS/TMS. Tools, Content and Collaboration.
©2015 B2B Media Co

Conscious Capitalism (Jun 15)
In today’s volatile, uncertain, complex and ambiguous (VUCA) world, employees are looking for organizations that honor people, planet and profits, and leaders are looking for organizational frameworks that increase engagement and performance. The place where these groups intersect is evolving as a new landscape for how businesses of the future may operate and succeed.
©2015 B2B Media Co

Learning Executives Confidence Index, 2015 Q1 (Apr 15)
Learning executives continue to have a positive outlook for the importance of and investment in learning. The LXCI score is 68.8, which is very slightly up from last quarter’s score of 68.2. The current LXCI score indicates an optimistic outlook. From 2010 to 2014, the average score was between 65 and 66. The current score is more than 13 points higher than the historic low, 55.1 from Q1 2009, and only about a point below the historic high score of 69.9 from Q4 2013. In fact, the current score is the second-highest score recorded. In early 2015, the unemployment rate, which is strongly related to learning leaders’ optimism, and the number of unemployed persons, have both inched down (as the unemployment rate falls, the LXCI typically rises, which is not surprising given the training needs of newly hired workers). Job growth was healthy, with the economy adding 295,000 new jobs in February 2015.
©2015 ATD

Going Mobile - Six Key Questions to Help You Pick an Authoring Tool (Jun 15) plus Infographic
Browser or native app? Rapid tool or coding? If you’re not sure how to narrow your choice for an authoring tool for mobile design, these research resources simplify your decision with an infographic, a report, and a comparison chart of several popular tools and their features.
©2015 eLearning Guild

State of the market - the internet of things 2015 (Feb 15)
The number of overall IoT connections will more than quadruple between 2014 and 2020, according to a Verizon Enterprise Solutions report released Feb. 23. Verizon predicts that best-in-class organizations that extensively use IoT technologies in their products and operations will be up to 10% more profitable within 10 years.
©2015 Verizon

The Internet of Things - Making sense of the next mega-trend (Sep 14)
The third wave of the internet may be the biggest one yet,
©2014 Goldman Sachs

Infographic What is the Internet of Things (Sep 14)
©2014 Goldman Sachs

Taking Responsibility for the Gender Gap (Jun 15)
Being cockier isn’t enough to grow women’s share of the engineering population. The drivers of inequality are systematic, institutionalized, and far bigger than just women’s attitudes. Why, then, do women shoulder the burden of making change? Here’s what happened when leadership in three companies took responsibility for making the needed changes.
Learning Solutions Magazine, ©2015 eLearning Guild

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Training Manager/Director Development

Three Ways to Help CLOs (Jun 15)
What keeps a CLO up at night? These three challenges are top of the list. Elearning!, ©2015 B2B Media Co

The CLO Reality - What it takes to Lead and Manage the Learning Function (Jun 15)
Sustainability and market success depends on employee growth and engagement. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

Building Training Strategy (Jun 15)
The four most important questions to answer,
Technology Enabled Learning Excellence, ©2015 HR.com

Fortune favours the bold (Jun 15)
Summon up the courage to start a new conversation with the business. Prove you add value not just courses, says Laura Overton. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Stretch Outside the Learning Box (Jul 15)
Consider alternative exercises to enhance learning leaders’ skills, says Elliott Masie, Chief Learning Officer, ©2015 Media Tec Publishing

Professional Development in a Networked World (Jun 15)
Development needs to be faster than the speed of business, says Charles Jennings. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

The True Blend in Learning (Jul 15)
Consider criticality of failure and instructional treatment ahead of modality, says Bob Mosher,
Chief Learning Officer, ©2015 Media Tec Publishing

Finding the Right Learning Mix (Jul 15)
CLOs have to deliver the right content to the right learners. E-learning, mobile and video will be a growing part of the mix, says Cushing Anderson,
Chief Learning Officer, ©2015 Media Tec Publishing

Three Tips for Boosting your Professional Development (Jun 15)
Utilizing technology can maximize professional education opportunities, says Karl Kapp. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

SMEs And Tacit Knowledge (Jun 15)
Unearthing gems,
Technology Enabled Learning Excellence, ©2015 HR.com

Overcoming the Challenges of Selecting a Training Supplier (Jun 15)
Determining the criteria to evaluate suppliers is a difficult task, says Doug Harward. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

The Shift to Digital Recurring Revenue (Apr 14)
Digital transformation is business trans formation,
©2015 Saugatuck Technology

9 Keys to Building a Successful Subscription Business
These nine keys serve as a foundational blueprint for building and scaling a subscription-based business, ©2015 Zuora

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Selling and Marketing Education
No articles his month

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Learning Methods

Moving beyond Event-based Learning - a Managed Journey to Demonstrated Proficiency (Jun 15)
Are we stuck in a rut? An event-based eLearning mindset? A “default to PowerPoint” design paradigm? Maybe it’s about time to get out of that rut through a blended journey that leads to demonstrated performance. This article offers a real-life example of doing exactly that. Learning Solutions Magazine, ©2015 eLearning Guild

Design Tips for Flipping the Virtual Classroom (Jun 15)
Most virtual classrooms attempt to replicate live classroom lectures, which are known to be one of the least effective instructional approaches. The flipped classroom—converting lecture content into self-paced tutorials and reserving classroom time for interaction—is a proven approach that works. Here’s how to apply this idea to the virtual classroom.
Learning Solutions Magazine, ©2015 eLearning Guild

Advantages of Personalized Learning (Jun 15)
Successful personalized learning strategies and trained facilitators recognize individual differences in learning and help develop learning profiles and use portfolios and analytics to support learning requirements and successful learners and performance. Elearning!, ©2015 B2B Media Co

How to Build a 21st Century Learning Ecosystem (May 15)
This whitepaper covers
why the cost of ineffective training is soaring to a crisis level, how to align and engage employees by driving company culture through learning, the key elements of a 21st century learning ecosystem, and how to win L&D a seat at the table when setting business strategy. ©2015 Grovo

Games vs Game-based Learning vs Gamification (May 15)
A useful comparison,
©2015 Upside Learning

Games In eLearning - Where To Place (Jun 15)
Five reasons not to place it at the end,
Technology Enabled Learning Excellence, ©2015 HR.com

Leveraging serious games for talent management (Jun 15)
There’s a need for broader competency models says Lynda Donovan. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Four Important Considerations for Development of Mobile Serious Games (Jun 15)
While designing linear eLearning that plays well on mobile devices is fairly straightforward, creating mobile serious games requires different considerations and development strategies. Here is a quick rundown of the four most critical things you must take into account when building a serious game that supports mobile devices.
Learning Solutions Magazine, ©2015 eLearning Guild

Bridging the Gap between Training and Job Performance (Jun 15)
Today’s modern workforce is used to accessing tools that help them perform tasks in their daily lives. At the same time, while workers must know more and use more technology in their jobs, this is where training efforts fall short. Read here about how performance support bridges this gap!
Learning Solutions Magazine, ©2015 eLearning Guild

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Learning Needs a Revolution (Jul 15)
Shake up learning, and properly integrate technology to take advantage of new information about how people learn and work. New outcomes won’t be far behind, says Clark Quinn, Chief Learning Officer, ©2015 Media Tec Publishing

Understand and capitalise on learning and performance technologies (Jun 15)
Stacey Harris shares some highly respected industry research to identify emerging trends, to help you develop your systems strategy and justify the investment. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

The technology stack for continuous learning (Jun 15)
Bersin by Deloitte has researched technologies used for learning – from vendors, learning leaders and learners. The resulting idea is the L&D Tech Stack. Dani Johnson explains how we can leverage the results to stay relevant. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Combining Brain Science and Common Sense to Improve Training (Jun 15)
There is good news. Very good news. The fact is that we already know what needs to be done in order to promote increased retention and transfer of learning. One hundred years of scientific research in learning and cognitive psychology has already demonstrated the processes that produce this result, and they all have something in common. Read on to find out what that is.
Learning Solutions Magazine, ©2015 eLearning Guild

The Mobile Landscape 2015 - Building Toward Anytime Anywhere Learning (May 15)
To explore questions and other elements of mobile learning, ATD and i4cp sought insights from learning leaders and professionals worldwide. Their views, experiences, and strategies offer valuable guidance and examples for those just beginning the mobile learning journey. That direction may be a just-in-time wake-up call for learning leaders.
©2015 ATD

Sales Enablement - Driving Sales Performance via Technology (Jun 15)
Effective selling strategies must be honed and practiced regularly to stay ahead of the competition. Salespeople in particular are under constant pressure to deliver and are always looking for tools and information that will give them a competitive advantage. Elearning!,
©2015 B2B Media Co

How To Use Story In eLearning Courses (Jun 15)
Three tips,
Technology Enabled Learning Excellence, ©2015 HR.com

How To Become eLearning Designer (Jun 15)
6 tips that no one will tell you,
Technology Enabled Learning Excellence, ©2015 HR.com

Ten Things I Wish Someone Had Told Me When I Started Out in eLearning (Jun 15)
This is graduation season, when commencement speakers share wisdom and advice. If you don’t have graduation parties in your immediate future, where can you turn to get inspired to take on the “next big thing”? Where do you go for advice? eLearning leaders share the advice they wish someone had given them at the beginning.
Learning Solutions Magazine, ©2015 eLearning Guild

Making a Great E-learning Course (Jun 15)
Here are six tips that guarantee learner involvement involvement and retention. Elearning!,
©2015 B2B Media Co

Ten principles of successful mobile learning (Jun 15)
Follow Tim Buff’s ten key steps ensuring performance improvement. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Interactive video - a lean-forward learning experience (Jun 15)
Learner expectations have rocketed alongside advances in home media and personal technology. Rob Hubbard re-imagines face-to-face training to fill the expanding expectations gap. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Lessons from behind the camera (Jun 15)
Julie Wedgwood navigates the jargon, the technology, and the pitfalls of video for learning. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

How to design a training session for the online classroom (Jun 15)
The good news is you don’t have to start from scratch. Jo Cook outlines the similarities and differences between live online classrooms and face-to-face events, to reveal what can be adapted and what must be created. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

The future of the LMS (Jun 15)
Think Learning Management Systems are boring? Think again. Stuart Chadwick tours the latest systems and features and gives us an insight into what’s to come. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Replacing Your LMS? (Aug 12)
This research brief previews the key practices in helping organizations not only reduce the fear of making a transition, but prepare for a positive experience and enterprise success. ©2012 Brandon Hall Group

Procurement And LMS (Jun 15)
Friend or foe?
Technology Enabled Learning Excellence, ©2015 HR.com

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Social Media for Learning

Call me - Getting fit for the social age (Jun 15)
The age of agility is here – agility in learning and agility of performance, all supported through informal technology and social practices. Woe betide organisations that fail to step up, says Julian Stodd. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Developing a successful learning community (Jun 15)
Allison Anderson’s straightforward guidelines show you how to create a successful community with clarity, purpose and impact. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

Harnessing Social Learning to Enhance Professional Development (Jun 15)
Experiential learning enables individuals to think critically and dig deeper. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

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Case Studies and Projects

Leveraging Technology to Support Employee Development (Jun 15)
To reach a global workforce, Ericsson is leveraging technology to support employee development. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

Using Custom Training and Off-The-Shelf Courses to Complete the Learning Cycle (Jun 15)
The partnership of Cegos and Allen Communication is helping bridge the e-learning credibility gap. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

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Measuring Education Value

xAPI and Analytics - Measuring Your Way to Success (Jun 15)
Applying xAPI and analytics to measure learning and work outcomes enables you to go beyond just front-end analysis to continuously analyze your learning and performance solution’s impact on business results. This approach enables you to adapt your learning and performance solutions in response to the ever-changing needs and priorities of the business. Read all about how to do this here! Learning Solutions Magazine, ©2015 eLearning Guild

eLearning ROI (Jun 15)
How to build a business case for eLearning?
Technology Enabled Learning Excellence, ©2015 HR.com

Post-Course Evaluation (Jun 15)
15 aspects eLearning professionals need to check,
Technology Enabled Learning Excellence, ©2015 HR.com

How to use technology and data to prove business value (Jun 15)
Colette Wade evidences the business contribution of staff development and illuminates the role played by data. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Processes/Managing Costs/Outsourcing

Generating Demonstrated Business Value from Targeted Learning Investments (Jun 15)
Aligning learning investments to business objectives can generate business impact. Training Industry Magazine, Summer 2015, ©2015 Training Industry Inc

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Skills Gap/Technical Certification

Upskilling America - Talent Makes a Difference (Jun 15)
The White House Upskill Summit was an event aimed at highlighting the strategies that companies are using to develop the skills of their employees. The event convened 150 employers, labor leaders, foundations, non-profits, educators and tech innovators from across America. Elearning!,
©2015 B2B Media Co

The Sexiest Job of the 21st Century (Jun 15)
This year, the demand for data and analytics resources will reach 4.4 million jobs globally, but only one-third of those jobs will be filled. The sexiest job of the 21st century is part data and part scientist. Elearning!, ©2015 B2B Media Co

Top eight most in-demand tech skills in the UK (Jun 15)
The skills employers were looking for last year, ©2015 The Tech Partnership

Open badges - worn with pride or wearing thin (Jun 15)
Open Badges hit the headlines when launching in 2013. Richard Wyles takes a look at where the standard is now, who’s using it, and what’s next. Inside Learning Technologies and Skills, ©2014 CloserStill L&D

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Special Interest Groups

Inaugural Meeting of the Subscriptions SIG
This was led by Angel Viloria. See the meeting minutes on the website, Subscriptions SIG, Jun 19, 2015

Leveraging Successful Sales Models plus charts
Khalid Shaikh asked the question “Are you challenged with who sells Education and how much is sold?” He then discussed the various selling models that serve both transactional and more complex Education sales opportunities. He addressed the selling driven by the field Account Execs or Services Sales Reps, as well as the use of Education Telesales Reps and Education Solution Consultants, and what constitutes the winning combination, whether you are working in an on premise or SaaS-focused technology company.
Sales and Marketing SIG, Jun 23. 2015

A fast-paced hour with four favored topics plus charts
Peter Manijak  introduced the following topics in turn and each of them provoked a highly interactive discussion:

  • Re-Certification rules - what are programs doing?

  • Reciprocal Programs (or let's scratch backs!)

  • Biggest security concerns today (and can you sleep?)

  • Registries - what are programs doing today?

Certification SIG, Jun 26. 2015

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And, Finally.....




The Atheist and the Bear Story (loyalty, conviction, payback and reward, changing sides)

A committed atheist (that's someone who steadfastly does not believe in a god of any sort) was on a trekking holiday when he became lost in some dense woods.

A large angry bear, with ten starving cubs back home and claws like kitchen knives, suddenly emerged from the undergrowth.

The atheist screamed in terror, turned and ran. The bear was quicker however, and after a long and desperate chase eventually cornered the atheist in a gully.

The exhausted atheist sank to his knees, shaking.

The bear, seeing that its prey was trapped, moved slowly towards the petrified man, drooling. The bear was drooling too.

The atheist lifted his head, with tears in his eyes, and uttered the words he thought he would never say in all his life: "God help me..."

With these simple three words, a blinding flash of lightning lit up the sky. There was a deafening crash of thunder. The clouds parted. A brilliant light shone down. The forest fell silent. The bear froze still, in a trance. The atheist stood gaping, transfixed.

A voice came loud from above. Louder than twenty AC/DC concerts all happening at the same time. We can safely assume this voice to have been the voice of a god of some sort.

"You atheists make me seriously mad," boomed the god, "You deny me all your life. You tell others to deny me too. You put your faith in all that bloody Darwinian airy-fairy scientific nonsense, and then what a surprise - you get lost because you can't read your stupid map, and now you're about to get eaten by an angry bear all of a sudden you're on your knees sniveling and begging for my help?......... You must be joking..."

The atheist looked down, realising that he was not arguing from a position of strength.

"Okay, I take your point," said the atheist, thinking on his feet, while he still had them, "I can see it's a bit late for me to convert, but what about the bear?... Maybe you could convert the bear instead?"

"Hmmm... interesting idea..." said the god, thinking hard, "...Okay. It shall be done." At which the brilliant light dimmed and vanished; the clouds closed; and the noises of the forest resumed.

The bear awoke and shook its head, a completely different expression on its face. Calm, at peace.

The bear closed its eyes, bowed its head, and said, "For what we are about to receive, may the Lord make us truly thankful, Amen."

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey
Executive Director

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