CEdMA-Europe Members' Newsletter -
September 2015


Welcome to the September edition of the CEdMA-Europe Members' Monthly Newsletter, which is sent to CEdMA Europe members and to European colleagues of CEdMA USA members.

Certification SIG - Certification Marketing Strategy, Fri Sep 18, 12-1pm EDT
A session focused on marketing your program, covering external marketing, internal Marketing, and marketing plan. Here are the details to join the meeting: session number 797 628 595, password "sig2015".

Subscriptions SIG, Fri Sep 25, 12-1pm EDT
Invitations with further details will be sent out soon. Here are the details to join the meeting: session number: 790 495 371, password: "sig2015"

CEdMA Europe Conference on 2021 Oct with a workshop on 19 Oct
The CEdMA Europe Autumn Conference at the Heathrow/Windsor Marriott at Langley, on Tue 20th and Wed 21st Oct. The theme is “Engaging and Partnering with Alliances”. While we don't have final session descriptions yet, there will be:

Keynote: "Applying new models of learning in practice"
Panel session with three guest speakers: “How can CEdMA members assist in addressing the IT skills gap?”
Breakout: “How do we as CEdMA members respond to the panel?”
Member Case Study: “Red Hat Academy – Reaching into new markets”
Innovation Award Winner Presentation
Breakout: “What other innovations are taking place within members?”
Keynote: “What is an Alliance and what you should expect from the relationship”
Case Study: “An alliance in action”
Breakout “Key considerations regarding establishing a successful relationship”
“The CEdMA 2015 Pricing Study”
Breakout: “Customer Advisory Boards – How useful?”
Lots of opportunities for networking.

ease contact your member main contact who will allocate the prepaid places, which include accomodation.

As an “appetiser”, there is also a joint CEdMA Europe/British Computer Society workshop the day before on Mon 19th at 1600, “Can we address the IT skills gap through industry engagement with educational standards and qualifications?” The venue is a boat on the nearby River Thames at Windsor and there’ll be post-event drinks.


CEdMA Fall Conference, Nov 3-4, at MathWorks in Natick, MA
Click here to get further information and an invitation to present. You can enrol from the main menu on the website or from here.

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Recent Articles from the Education and Training Press


Reviews and Current Trends

Corporate Learning Factbook 2015 (Mar 15)
Benchmarks, Trends, and Analysis of the US Training Market, ©2015 Bersin by Deloitte

Reflection on Learning (Jul 15)
In this short video, Elliott Masie considers the role of reflection and consideration. As we want content instantly from our fingertips on a mobile phone, when so we want to quietly reflect or consider what we are learning?
©2015 The MASIE Center

Training Evolution (July 15)
The current and future state of corporate learning modalities,
Chief Learning Officer, ©2015 Media Tec Publishing

What will learning look like in the future (Aug 15)
It may be in a constant state of change, but Duncan Brown and James Cory-Wright's comprehensive feature makes some well-reasoned predictions about the future of learning. TrainingZONE, ©2015 Sift Media

Gamification - A Global Perspective (Aug 15)
To offer a global perspective, GP Strategies polled our experts around the world, asking each to give their take on the trend. The result is an insightful snapshot of attitudes and thoughts surrounding gamification and its practice across North America, the UK and the Middle East.
©2015 Global Strategies

The Top Gamification Statistics and Facts for 2015 you need to know (Jun 15)
These statistics and facts depict the significant changes in the gamification market, learners’ preferences, and gamification effectiveness on adult learning, that all eLearning professionals should know. ©2015 eLearning Industry

How to Target the Right Training to the Right Audience Using the Technology Adoption Lifecycle (Aug 15)
This webinar demystified how to segment your enterprise customers into those who need training and those who do not; and help you determine what training is needed by which segments. ServiceRocket Webinar, Aug 11, 2015

Developers of Learning Content Face Uphill Battles (Jul 15)
While there are challenges to overcome, a recent survey shows tremendous opportunities to increase engagement and improve maintenance, time to market, and delivery of training and learning content. ©2015 Training Magazine, Lakewood Media Group

Unbundle Higher Education (Sep 15)
Universities, corporations need to become partners in a necessary change, Chief Learning Officer, ©2015 Media Tec Publishing

Learning paves the way to a Global Strategy (Aug 15)
International expansion and a hiring surge called for a dedicated talent development strategy. TD,
©2015 ATD

Don't Call Them Learners (Aug 15)
What word do you use to describe or name the people who use the content you labor to create? How does a name affect the way you relate to the person(s) named? It probably does more than you think it does. Here are some thoughts about labels.
Learning Solutions Magazine, ©2015 eLearning Guild

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Training Manager/Director Development

Are You Training Your Employees to Leave or Developing Them to Stay? (Aug 15)
The old joke goes that if you train your employees too well, they’ll leave—but don’t train them at all and, lucky you, they stay. We might update the joke with a perverse punchline—train your employees the traditional way and watch the best of them leave and the rest of them flounder. ©2015 Grovo

A Quick Primer on Company Learning Programs (Aug 15)
Experts dispel some myths and explain why some of the most vital benefits may go unappreciated,
©2015 Inc

Transitioning from Class-Based to Blended Training (Jul 15)
How does a training company or an individual trainer transition from a traditional to a more flexible blended model? Based on discussions with quite a few trainers, it’s become obvious that no one has the answer yet, but it’s definitely time for you to start thinking about it. Your competitors certainly are.
©2015 Learningstone

It's All About the Blend (Sep 15)
Blended learning is evolving - tactics and technology must evolve with it, says Elliott Masie, Chief Learning Officer, ©2015 Media Tec Publishing

New Training or More Training (Sep 15)
It’s important to know the difference, says Bob Mosher, Chief Learning Officer, ©2015 Media Tec Publishing

Collaboration Begins with You (Sep 15)
Eschew self-interest and silos to advance the greater good, says Ken Blanchard, Chief Learning Officer, ©2015 Media Tec Publishing

Don't Undervalue Older Workers (Sep 15)
Use flexible work arrangements to turn these valuable people into a coterie of in-house coaches and mentors. Chief Learning Officer, ©2015 Media Tec Publishing

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Selling and Marketing Education
No articles this time

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Learning Methods

Use Infographics to Enhance Training (Aug 15)
An informative visual makes it easier for learners to understand and recall training content. TD, ©2015 ATD

Formal Training Courses (Aug 15)
How they fit in your learning ecosystem, Technology Enabled Learning Excellence, ©2015 HR.com

Bite-Size eLearning (Aug 15)
The segmenting principle,
Technology Enabled Learning Excellence, ©2015 HR.com

Bursts - Creating Brief Training for Short Attention Spans (Aug 15)
Today’s learners have little tolerance for two-day lecture courses (or two-hour lectures, for that matter). In reaction, many organizations are now wondering about micro-training: short bursts of training that fit into 10 minutes or less. Is this reaction justified by claims that goldfish now have longer attention spans than people?
Learning Solutions Magazine, ©2015 eLearning Guild

The Problem with Modular Learning and 3 Easy Ways to Fix It (Aug 15)
While advantageous in theory, self-paced learning modules, or modular learning, can actually hinder your organization’s learning and performance if not executed effectively. This article provides 3 ways to fix the problem with learning modules and create reusable, multipurpose lessons that will provide more bang for your buck. ©2015 eLearning Industry

The Power of Personalization in eLearning (Aug 15)
Through applying personalization in eLearning, learning content can be presented to the individual rather than the group. ©2015 eLearning Industry

Storytelling - Beyond the buzzword (Aug 15)
Fiona Quigley explains why telling stories is such an effective part of corporate learning strategy. TrainingZONE, ©2015 Sift Media

Adaptive Learning for Today's Evolving Workforce (Aug 15)
The primary challenge facing today’s C-suite is the management, growth, and development of the organization’s most important asset, its people. However, the workplace and the workforce are evolving, and to close the gap between employee learning needs and the organization’s ability to meet them requires getting the right answers to the right questions. Here’s how.
Learning Solutions Magazine, ©2015 eLearning Guild

How To Create Differentiated Online Training (Aug 15)
5 strategies and 5 tips, Technology Enabled Learning Excellence, ©2015 HR.com

Generational Learning Design (Aug 15)
Three ways to overcome the need to be ‘cool’,
Technology Enabled Learning Excellence, ©2015 HR.com

Improve Online Learning with Basic Algorithms (Aug 15)
To design personalized online learning experiences, take a cue from players like Google and Amazon. TD,
©2015 ATD

4 Ways To Reinforce Training (Aug 15)
Training doesn’t have to be formal to be effective,
Technology Enabled Learning Excellence, ©2015 HR.com

3 Ways to Strengthen Learning with Gamification and Interactivity (Jul 15)
Using technology tools to improve training and development programs by making sessions more fun and interactive can be an ideal solution.
©2015 Turning Technologies

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How to become an eLearning Professional (Jan 15)
This eBook is filled with the knowledge, wisdom, experience and inspiration of carefully selected eLearning professionals, with long-standing, successful eLearning careers, innovative projects up their sleeves, impressive eLearning portfolios and even more impressive CVs. ©2015 eLearning Industry

eLearning Course Design (Aug 15)
9-point checklist for a perfect design, Technology Enabled Learning Excellence, ©2015 HR.com

Five Considerations When Designing Engaging eLearning Courses (Aug 15)
“Engagement” is a word that gets thrown around a lot in articles about learning. But what is it, really, and how does an instructional designer or a development team successfully engage users of eLearning content? Here are some tips from an experienced game designer!
Learning Solutions Magazine, ©2015 eLearning Guild

eLearning Authoring - Taking the Next Step with xAPI (Aug 15)
Authoring tools make it possible to create eLearning products, even by designers with no programming skills. These tools evolve constantly, but few of them have done much with the Experience API (xAPI). xAPI can do more than simply replicate SCORM’s tracking mechanisms. In this article, the authors offer new visions for xAPI that will create more effective and engaging online courses.
Learning Solutions Magazine, ©2015 eLearning Guild

Seven Ways to Recycle eLearning Video Content (Aug 15)
Video for eLearning is not just recorded lectures (long and boring) or high-end productions (long and expensive). It’s time to re-imagine video as a collection of shorter pieces—eLearning content that you can reuse and recycle—to reduce costs and increase our courseware flexibility.
Learning Solutions Magazine, ©2015 eLearning Guild

4 Benefits of Translating eLearning Courses (Aug 15)
There are a lot of reasons to get translation services for your business aside from saving face. In this article, I'll discuss 4 benefits of translating eLearning. ©2015 eLearning Industry

Mobile Learning (Aug 15)
Four signs why it’s on the rise,
Technology Enabled Learning Excellence, ©2015 HR.com

Top 4 Tactical Considerations for Mobile Design and Delivery (Jul 15)
When the topic of mobile delivery comes up, it is often associated to the organization or the learning function that needs to change. There’s rarely specific talk of the one group that is affected likely the most - those who are initially developing the content. ©2015 Xyleme

Custom Mobile Learning Solutions - 5 Common Misconceptions (Aug 15)
In this article I will outline five of the common misconceptions on custom mobile learning solutions. More specifically, I will share some pointers on how you can address some of these challenges and create an effective custom mobile learning solution that will work for you. ©2015 eLearning Industry

How Gamification Reshapes Learning (Jan 15)
In this eBook, you will find useful information about Gamification, its applications, and its impact on the reshaping of learning, provided by 23 Gamification professionals. They were all carefully selected based on their specialized knowledge on Gamification, education and business, as well as their innovative projects in this field. They share their wisdom and provide tips on the effective use of Gamification in the learning process. ©2015 eLearning Industry

Technology to the Rescue (Aug 15)
A properly designed electronic performance support system can address the learning challenges many organizations encounter. TD,
©2015 ATD

Virtually There (Aug 15)
5 best practices to design virtual and blended learning,
Technology Enabled Learning Excellence, ©2015 HR.com

The Insider's Guide to Learning Management Systems Pricing Models (Aug 15)
This discussion of  Learning Management Systems’ pricing models will help you determine which solution is a good match for you and your budget. ©2015 eLearning Industry

LMS - Do's And Don'ts (Aug 15)
Isn’t it time to do what’s right?
Technology Enabled Learning Excellence, ©2015 HR.com

What if your Learning Management System isn't enough (Aug 15)
What if -in spite of the money and time you’ve invested- your Learning Management System (LMS) is not having a substantial impact on your business? Not really generating a justifiable ROI? Not providing the ease of use and data intelligence you need? ©2015 eLearning Industry

Why Adobe Captivate Prime Announcement Is Exciting AND Disappointing (Aug 15)
In this article I will share both what I find exciting and what I find disappointing about this Learning Management System. ©2015 eLearning Industry

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Social Media for Learning

Transition and engage (Aug 15)
Ten ways an organization can expand its social learning efforts. TD, ©2015 ATD

12 Golden Social Media Rules For eLearning Professionals (May 15)
Are there any rules that you might have neglected following? In this article, I’ll share 12 golden social media rules for eLearning professionals, so that you can be sure that your social media presence is not only effective, but genuinely outstanding. ©2015 eLearning Industry (Ed. - this applies to any professionals, not just eLearning!)

Social Learning Infographic (May 15)
©2015 Bloomfire

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Case Studies and Projects

Cisco Reinvents Social Learning (Sep 15)
Cisco Systems Inc. built an interactive learning platform to support its transition to a global services organization. Chief Learning Officer, ©2015 Media Tec Publishing

A focus on execution and learning (Aug 15)
At SQS, isolated learning programs across the globe were consolidated to benefit managers, leaders, and new hires. TD,
©2015 ATD

A Quick Primer on Company Learning Programs (Aug 15)
There are many misconceptions about learning. The good news is some of them stem from easy-to-fix issues. In this "Inc." interview, Xerox Human Capital Services' Group Executive Mark Hill and Vice President and Learning Offering Leader Cathie Kleve provide perspectives and advice on dispelling these misconceptions.
©2015 Inc

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Measuring Education Value

Chasing the Analytics Dream (Sep 15)
Vendors are rolling out dozens of analytics tools to measure the business impact of learning, but learning organizations are still struggling to adapt. Chief Learning Officer, ©2015 Media Tec Publishing

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Processes/Managing Costs/Outsourcing

Eight Ways to Best Spend Your Online Learning Budget (Aug 15)
With all of the choices available today to support learning, collaboration, and sharing and building knowledge, confusion about the best path for the learning journey can ensue. Here is a guide to making the most effective investments in learning by blending free, user-generated, and paid-for content. Learning Solutions Magazine, ©2015 eLearning Guild

Outsourcing Satisfaction Keeps on Growing (Sep 15)
Fewer organizations are outsourcing learning. But those that do are by and large satisfied with what they receive. Chief Learning Officer, ©2015 Media Tec Publishing

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Skills Gap/Technical Certification
No articles this time

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Special Interest Groups

Subscriptions SIG Meeting (Aug 15) plus deck
Angel Viloria led the second meeting which started the research phase which includes:

  1. Examine the models, attributes, and metrics of successful subscription businesses.

  2. Determine which models, attributes, and metrics can be directly applied to Training as a Subscription and which must be modified or eliminated and which, if any, are missing.

Subscriptions SIG, August 14, 2015


Do we have the Optimal Pricing Strategy? (Aug 15) plus deck
Dirk Braune of PTC used the recent pricing survey in which 37 members entered information on up to 21 countries/regions.

Training Metrics and Benchmarking SIG, August 26, 2015

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And, Finally.....



Donkey in the Well

One day a farmer's donkey fell down into a well. The animal cried piteously for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old, and the well needed to be covered up anyway; it just wasn't worth it to retrieve the donkey.

He invited all his neighbors to come over and help him. They all grabbed a shovel and began to shovel dirt into the well. At first, th
e donkey realized what was happening and cried horribly. Then, to everyone's amazement he quieted down.

A few shovel loads later, the farmer finally looked down the well. He was astonished at what he saw. With each shovel of dirt that hit his back, the donkey was doing something amazing. He would shake it off and take a step up.

As the farmer's neighbors continued to shovel dirt on top of the animal, he would shake it off and take a step up. Pretty soon, everyone was amazed as the donkey stepped up over the edge of the well and happily trotted off!

Life is going to shovel dirt on you, all kinds of dirt. The trick to getting out of the well is to shake it off and take a step up. Each of our troubles is a steppingstone. We can get out of the deepest wells just by not stopping, never giving up! Shake it off and take a step up.

Remember the five simple rules to be happy:

1. Free your heart from hatred - Forgive.

2. Free your mind from worries - Most never happen.

3. Live simply and appreciate what you have.

4. Give more.

5. Expect less from people but more from yourself.

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Feedback, please!


I would really like to get input from you, the readers.  Please give me your feedback and point me towards any article or source that you think the rest of the membership might enjoy. Thank you.

Mike Dowsey

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